W H A T B I G B U S I N E S S C A N L E A R N B Y T H I N K I N G L I K E A S T A R T - U P

TIPS FOR MARKETING LIKE A START-UP

Teachyourstaffanewwayofworking

Useallofyourworkforceasmarketers

Prioritisecreativityandthebestideas

Partnerwithlike-mindedbrandseveniftheproductalignmentisntobviousatfirst

Aboveallelsegetshitdone

LUXURY ESCAPES BRINGS ITS MEMBERS THE WORLDS BEST HOLIDAYS.

Our members turn to Luxury Escapes out of curiosity to discover whats on offer?, to daydream about places theyd rather be; or

to plan a holiday (often without something specific in mind).

5M MONTHLY PAGE VIEWS

250,000 AUSTRALIANS TOOK

A HOLIDAY WITH LUXURY ESCAPES

IN 2016

1M MEMBERS

650,000 FACEBOOK

83,800 INSTAGRAM

AUSTRALIAS FASTEST GROWING TRAVEL COMPANY

#1

hadnt heard of the

property

90%

now travel more

frequently

70%didnt intend to visit this destination

67% have or will refer a

friend

80%

are looking for new travel destinations

97%

THE LUXURY ESCAPES EFFECT

85%aremarried

84%earnmorethan75k ayearORareretired

89%owntheirownhomes

28%arepostgraduatedegreequalified

93%are35orolder35

THE LE CUSTOMER

WHAT GOT US HERE

SALES POSITIONING

Theworldsbestholidaysbackedbytheworldsmostrespectedhotelbrands

MARKETING & COMMS

Owningtheconversation

USER EXPERIENCE

Beautifuldesignandsupportthroughtheentiretravellersjourneywithmultitouchpoints

DRIVING DEMAND

Unparalleledmarketingsupportwithunmatchedincrementalbusiness

THE MARKETING FORMULA OF A START-UP

Nomarketingdepartment Gowheretheyare

In-housestorytellers Psychologyofscarcity&urgency

Firstbuildtrust.Thenmakesales.

Test/learn/rinse/repeat

= SUCCESS

+ +

+ +

++

DON DRAPER IS BACK

The future is a diverse and modern marketing team, made up of the clever analytical marketer who uses big data to make smarter decisions, the public relations expert who

finds ways to help the brand tell great stories, the social media guru who knows how to stay on top of the latest channels and engage directly with consumers, and, yes,

the artist/storyteller who can move people to tears. Marketing is back.

Rich Barton Co Founder Expedia, Zillow and Glassdoor, Board Director at Netflix

OUR MARKETING MIX

L E T V

A P P

L I V E

F A C E B O O K $

T H E N E W

T H E N E W

A G A I NT V

P R I N T

P U B L I S H I N G

E D M

P R

OUR CHALLENGE FOR 2017: MAKING IT PERSONAL

PlatinumClub Surprise&delight specialevents in-country

MemberbreakfastsandVIPdinners

and...introducing FacebookLive

LEOnTour

NOW STREAMING

LETS CONNECT

BLAKE HUTCHISON

E: blake.hutchison@luxuryescapes.com

L: www.linkedin.com/in/blakehutchison

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