blackrock gotham classic

2013 Event Summary

Showcase GameDecember 21, 2013Madison Square Garden

vs.

Additional Games at Host Sites

December 7-21, 2013Ohio State . Notre Dame

Bryant . Delaware . North Dakota State

The BlackRock Gotham Classic is produced by: The Gazelle Group . 475 Wall Street . Princeton, N.J. 08540 . GazelleGroup.com

@GothamClassic GothamClassic.com | 1

SUMMARY OF SPONSORSHIP BENEFITS

- Outline and Description of Sponsor Benefits ............................................................................ 3

EVENT HISTORY AND INFORMATION - Tournament Schedule/Miscellaneous Facts ............................................................................. 7

- Results and Awards .................................................................................................................9

- Demographics of College Basketball ....................................................................................... 10

- Event Demographics ............................................................................................................... 11

- Madison Square Garden ..........................................................................................................12

ADVERTISING & PROMOTION

- Summary of Newspaper, Radio, Television and Direct Marketing ............................................13

- Samples of Advertisements ....................................................................................................15

MEDIA EXPOSURE - In-Game Television Exposure ..................................................................................................21

- Commercial Units .................................................................................................................. 41

- Supplemental Exposure .........................................................................................................43

ON-SITE EXPOSURE & PROMOTIONS

- Arena Exposure ......................................................................................................................45

- Customized Promotions ........................................................................................................47

- Sponsor Recognition and Post Game Awards Presentation ....................................................50

PRE-GAME HOSPITALITY

- Photographs .......................................................................................................................... 53

PRESS COVERAGE

- Summary of Media Exposure ................................................................................................ 57

SUMMARY OF CONTENTS


SPONSORSHIP BENEFITS

STATUS- Title Sponsor designation and category exlcusivity.- BlackRock Gotham Classic will be the official name of the Event and it will be incorporated into the Event logo.- The Event name and logo will appear in the following locations: - A decal will appear at center court during the Showcase game. - All advertising and promotional materials created by Gazelle. - Two (2) on-court decals. - Baseline decal on each end of the floor during the Showcase Game. - Backboard support decals. - Bench chairbacks. - Press backdrop. - Event merchandise and mobile application. - Press releases and press kits. - Tickets and hospitality invitations.

4 | GothamClassic.com @GothamClassic


TELEVISION EXPOSURE- For the Showcase Game, nationally televised on ESPN2, BlackRock received: - Four (4) :30 commercial units. - Opening and closing billboards. - One (1) in game feature per game. - Four (4) minutes on the courtside LED signage. - Premium location on the courtside LED signage during Regional Rounds.- For the Ohio State vs. Delaware game, televised on the Big 10 Network, BlackRock received: - Two (2) :30 commercial units. - Opening and closing billboards. - First and second half mentions. - Graphic on scoreboard in and out of commercial breaks. - BlackRock Gotham Classic floor decals. - BlackRock Gotham Classic courtside signage.

ONLINE EXPOSURE- Exposure and link on Event website.

RADIO EXPOSURE- Ten (10) :60 radio spots that aired in Columbus during the Columbus Regional Rounds. Each commercial unit was divided with :30 of content dedicated to BlackRock and :30 of content dedicated to the Event.- Ten (10) :60 radio spots that aired in New York prior to the Showcase Game. Each commercial unit was divided with :30 of content dedicated to BlackRock and :30 of content dedicated to the Event.



ADDITIONAL MEDIA EXPOSURE- BlackRocks name and/or logo is included in all promotional and advertising materials and activities.

ON-SITE/IN-ARENA EXPOSURE- In-arena exposure on the courtside digital signage.- Three (3) public address announcements per game (TOTAL 21).- Three (3) mentions on the video board per game (TOTAL 21).- Three (3) mentions on the matrix board per game (TOTAL 21).- Outdoor exposure at Madison Garden: - BlackRocks logo appeared on the Seventh Avenue and Eighth Avenue marquees outside of Madison Square Garden a minmimum of three times per hour, eighteen hours per day for the 30 days leading up to the Event.- The opportunity for an employee or representative to deliver the game ball prior to tip-off during one of the games.- The opportunity to make an on-court presentation during half-time.- The opportunity to create a half-time and timeout on-court promotion.- Entitlement of the Most Outstanding Player Award and the opportunity for a BlackRock representative to present the trophy to the winner.

TICKETS AND HOSPITALITY- Forty (40) premium location tickets to each night of the Event.- Forty (40) invitations to the pre-game Hospitality Reception.- The opportunity to hold a hospitality reception during the games at Ohio State and Notre Dame.


TOURNAMENT SCHEDULE

Saturday Dec. 7 1:00 P.M.

4:00 P.M.

Monday Dec. 9 7:00 P.M.

Wednesday Dec. 11 7:00 P.M.

7:30 P.M.


Monday Dec. 16 8:00 P.M.

Wednesday Dec. 18 7:00 P.M.


9:30 P.M.

Home teams in BOLD

No. 2 Ohio State 76, Delaware 64

Notre Dame 80, Delaware 75

No. 2 Ohio State 86, Bryant 48

Notre Dame 70, Bryant 59

Visit GothamClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

North Dakota State 66, Bryant 62

Delaware 108, Bryant 107 (OT)

SHOWCASE ROUND

North Dakota State 85, Delaware 66

North Dakota St. 73, Notre Dame 69

No. 2 Ohio State 64, Notre Dame 61

Madison Square Garden, New York, N.Y.

2013BLACKROCK

GOTHAM CLASSIC

No. 2 Ohio St. 79, North Dakota St. 62

All Times Eastern

REGIONAL ROUNDSCAMPUS SITES

SHOWCASE ROUNDMADISON SQUARE GARDEN, NEW YORK, NY


DID YOU KNOW???

- In two short years, the BlackRock Gotham Classic has been an unqualified success. The tournament has featured four of the winningest programs in the history of college basketball, with Syracuse and Temple meeting in the inaugural event, and Notre Dame and Ohio State squaring off in the 2013 Classic.

- ESPN Networks televised four games of the BlackRock Gotham Classic in 2013. The Showcase Round game at Madison Square Garden between No. 2 Ohio State and Notre Dame was broadcast on ESPN2. ESPNU aired a pair of games from Notre Dame (Bryant and North Dakota State), and ESPN3 showed the Notre Dame-Delaware contest. In addition, the Big Ten Network televised all three Ohio State home games to a national audience. Locally, the North Dakota State-Delaware game was televised throughout the state of North Dakota on MeTV. In all, eight of the 10 games were broadcast on television.

- For the Showcase Game between Ohio State and Notre Dame, the ESPN broadcast team consisted of lead college basketball play-by-play announcer Dan Shulman, color analyst Dan Dakich, and sideline reporter Jeff Goodman. The game drew a 1.06 rating, significantly higher than the average rating for college basketball on ESPN2.

- The Showcase Game of the BlackRock Gotham Classic drew 10,138 fans to Madison Square Garden. In all, over 80,000 fans attended the event in 2013.


EVENT HISTORY

2013 BlackRock Gotham Classic

Showcase Round - Madison Square Garden 12/21 | #2 Ohio State 64, Notre Dame 61

Most Valuable Player LaQuinton Ross (Ohio State)

12/21 Delaware 108, Bryant 107 (OT)

12/18 #2 Ohio State 76, Delaware 64

12/16 North Dakota State 85, Delaware 66

12/14 #2 Ohio State 79, North Dakota State 62

12/11 North Dakota State 73, Notre Dame 69

12/11 #2 Ohio State 86, Bryant 48

12/9 Notre Dame 70, Bryant 59

12/7 Notre Dame 80, Delaware 75

12/7 North Dakota State 66, Bryant 62

2012 Chevrolet Gotham Classic Showcase Round - Madison Square Garden 12/22 | Temple 83, #3 Syracuse 79

Most Valuable Player Khalif Wyatt (Temple)

2/28/13 Temple 83, Detroit 78 (rescheduled from 12/28/12)

12/30 Detroit 83, Canisius 78

12/29 #3 Syracuse 57, Alcorn State 36

12/27 Canisius 87, Alcorn State 74

12/19 Canisius 72, Temple 62

12/19 Detroit 74, Alcorn State 58

12/17 Temple 63, Alcorn State 46

12/17 #3 Syracuse 72, Detroit 68

12/15 #3 Syracuse 85, Canisius 61


BASKETBALL DEMOGRAPHICS

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO

PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowners/Property Insurance: DM for company used

156189177

Mens Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


EVENT DEMOGRAPHICS

MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old

EDUCATION 25% completed graduate school 34% completed college 41% completed high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 15% have a household income of


MADISON SQUARE GARDEN

THE GARDEN

Its known simply as The Garden, a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLDS MOST FAMOUS ARENA.

It doesnt matter if its Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!

The Garden is more than a building. The history is so rich, and people want to be a part of that history.

- From Looking Back at 125 Years of Madison Square Garden By AP Writer Larry McShane

Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.

On so many nights across its 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Gardens turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college


ADVERTISING IMPRESSIONS

ESPNNY.com

NJ.com

NJ Mobile Ads

Behavior & Geo-targeted Ads

TheGarden.com

Facebook

TOTALS

Online Dates Locations Impressions/Day Total Impressions12/06-12/21

12/10-12/21

12/10-12/21

12/10-12/21

03/19-12/22

09/26-12/31

Home/Knicks/Nets Pages

Sports Pages

Mobile

Internet

Home Page/Event Page

Home Page

ESPN 98.7

ESPN 98.7

ESPN 98.7

WFAN 101.9FM/660AM

WFAN 101.9FM/660AM

TOTALS

Radio Station Dates Length # of Units Avg. Audience Total Impact12/09-12/20

12/09-12/20

12/09-12/20

12/09-12/20

12/09-12/20

TOTAL ADVERTISING IMPRESSIONS: 32,184,236

357,026

402,525

100,656

649,024

2,634,749

61,056

4,205,036

:60

:30

:10

:30

:15

10

52

4

25

10

101

31,140

31,140

31,140

64,132

32,066

189,618

311,400

1,619,280

124,560

1,603,300

320,660

3,979,200

22,314

33,544

8,388

54,085

10,667

630

129,628

7th Avenue Marquee

8th Avenue Marquee

Times Square Placement

TOTALS

Outdoor Dates Length Impressions/Day Total Impressions12/09-12/20

12/09-12/20

12/12-12/13

:60

:30

:10

1,000,000

700,000

1,500,000

3,200,000

12,000,000

9,000,000

3,000,000

24,000,000


DIRECT MARKETING

Ticketmaster Alert - Database2 e-mails to over 2.5 million subscribers

Ticketmaster Alert - Special Offer1 e-mails to over 83,000 subscribers

Gazelle Database4 e-mails to over 12,000 subscribers

New York Knicks2 e-mails to over 7,000 subscribers

New York Liberty2 e-mails to over 5,100 subscribers

New York Rangers2 e-mails to over 6,000 subscribers

Madison Square Garden4 e-mails to over 30,000 subscriber

Radio City Entertainment1 e-mail to over 250,000 subscribers

Citi Private Pass2 e-mail to over 2 million subscribers

Ohio State University2 e-mails to over 95,000 subscribers

University of Notre Dame2 e-mails to over 120,000 subscribers

LivingSocial1 e-mails to over 248,000 subscribers

WFAN3 e-mails to over 100,000 subscribers

OVER 10.5 MILLION IMPRESSIONS


ADVERTISEMENTS

Animation advertisements for the BlackRock Gotham Classic that ran on ESPN.com, NJ.com, & Yahoo!


ADVERTISEMENTS

GothamClassic.com@GothamClassic

vs.


ADVERTISEMENTS

TIMES SQUARE IN NEW YORK CITY


ADVERTISEMENTS

Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network, and MSG Plus.


ADVERTISEMENTS

FACEBOOK ADVERTISEMENTS


SOCIAL MEDIA

The Gotham Classic Twitter

account has over 340 followers.

The Gotham Classic Facebook Page has over 640 Likes.


Minutes of unobstructed exposure on the courtside signage

Date Game BlackRock College Advantage Event TOTAL

12/21/13 Notre Dame vs. Ohio State 5:27 1:34 1:47 8:48

EXCESS TIME 4:48

TELEVISION EXPOSURESHOWCASE GAME - NYC


TELEVISION EXPOSURE


TELEVISION EXPOSURE

Graphic and Verbal Mentions

Date Game Graphic Mentions Verbal Mentions

12/21/13 Notre Dame vs. Ohio State 17 11


Sponsor Notre Dame vs. Ohio State

College Advantage Court Decals 22:24

BlackRock Baseline Decals 30:21

BlackRock Chairbacks 1:52

BlackRock Backboard Supports 2:35

TOTALS 57:12

Minutes of exposure for floor decals, backboard supports, and chairbacks

TELEVISION EXPOSURE


TELEVISION EXPOSURE


TELEVISION EXPOSURE

The BlackRock Investing for a New World logo appears on the backboard supports at Madison Square Garden during the Showcase Game.


TELEVISION EXPOSURE

BILLBOARDS AND ENHANCEMENTS


IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS

TELEVISION EXPOSURE


REGIONAL ROUND EXPOSURECOLUMBUS, OH

Date Game BlackRock College Advantage TOTAL

12/11/13 Ohio State vs. Bryant 0:49 0:30 1:19

12/14/13 Ohio State vs. NDSU 1:58 1:33 3:31

12/18/13 Ohio State vs. Delaware 1:37 1:14 2:51

TOTAL TIME 4:24 3:17 7:41



Date Game Court Decals Graphic Mentions Verbal Mentions

12/18/13 Ohio State vs. Delaware 24:01 17 9

TOTAL TIME 24:01 17 9

Minutes of exposure for floor decals, graphic mentions, and verbal mentions

Both the BlackRock and the CollegeAdvantage logo appeared on the floor of Value City Arena during the Ohio State vs. Delaware regional round game.



BlackRock signage was rotated on the LED upper ribbons and was also displayed on the video board during all three Ohio State home games of the Event.



ON-COURT PRESENTATIONS



REGIONAL ROUND EXPOSURESOUTH BEND, IN


Date Game BlackRock College Advantage Event TOTAL

12/09/13 Notre Dame vs. Bryant 1:25 1:07 1:45 4:17

12/11/13 Notre Dame vs. NDSU 1:53 1:04 1:34 3:41

TOTAL TIME 7:58


The BlackRock CollegeAdvantage logo appeared on the courtside signage at Notre Dame during three home games in the BlackRock Gotham Classic.



Date Game Court Decals Basket Arms Chairbacks

12/09/13 Notre Dame vs. Bryant 21:48 39:44 1:29

12/11/13 Notre Dame vs. NDSU 23:44 37:55 2:54

TOTAL TIME 45:36 1:17:39 4:23

Minutes of exposure for floor decals, basket arms, and chairbacks




The BlackRock logo appeared on the floor and was also displayed on the video board during all of BlackRocks PA announcements.


Date Game Network Airtime (EST)12/21/13 Ohio State vs. Notre Dame 8:03pm

12/21/13 Ohio State vs. Notre Dame 8:30pm



Showcase Game - Madison Square Garden

Commercial Spots: 4

Date Airtime (EST) Station Length12/11/13 1:58pm ESPN 98.7 :60

12/14/13 6:27am ESPN 98.7 :60

12/14/13 7:26am ESPN 98.7 :60

12/14/13 8:14am ESPN 98.7 :60

12/14/13 10:57am ESPN 98.7 :60

12/18/13 11:56pm ESPN 98.7 :60

12/19/13 10:44am ESPN 98.7 :60

12/19/13 9:28pm ESPN 98.7 :60

12/19/12 10:14pm ESPN 98.7 :60

12/19/12 11:56pm ESPN 98.7 :60

BlackRock Radio Commercial Units on ESPN 98.7FM

Commercial Spots: 10

COMMERCIAL UNITS


Date Airtime (EST) Station Length12/09/13 7:56am The Fan 97.1FM :60

12/09/13 11:12am The Fan 97.1FM :60

12/09/13 2:28pm The Fan 97.1FM :60

12/10/13 4:26pm The Fan 97.1FM :60

12/10/13 5:43pm The Fan 97.1FM :60

12/11/13 6:57am The Fan 97.1FM :60

12/11/13 11:44am The Fan 97.1FM :60

12/12/13 12:14pm The Fan 97.1FM :60

12/13/13 8:59am The Fan 97.1FM :60

12/13/13 10:13am The Fan 97.1FM :60

BlackRock Radio Commercial Units on The Fan 97.1FM

Commercial Spots: 10

COMMERCIAL UNITS


SUPPLEMENTAL EXPOSURE

TELEVISION- The BlackRock Gotham Classic was featured in: - ESPNs promotional spots. - National, local, and sports highlight shows. - Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on the ESPN Radio Network to promote the event.

SOCIAL MEDIA- The BlackRock Gotham Classic has become extremely active in social media. The events Facebook and Twitter pages continue to grow. In 2013, a Twitter campaign was used to spread the news of the event through the national and local media. In addition, several of the head coaches promoted the event on their Twitter accounts.


The BlackRock logo appeared on the Madison Square Garden video board screen as well as the wedges.

ON-SITE EXPOSURE


ON-SITE EXPOSURE


CUSTOMIZED PROMOTIONS

The BlackRock sponsored t-shirt tosses got fans on their feet!



A lucky fan was chosen out of the crowd to participate in the BlackRock Shootout. This lucky fan made his lay-up, foul shot, and three pointer to win a prize.



BlackRocks Frank Porcelli presents Imani Farley from Juma with a check at center court (above) and Frank Porcelli and Paul Paeglis honor Kyra McDonald

who was selected to receive the 2013 College Savings Award (below).


SPONSOR RECOGNITION

The Gazelle Group thanks Bill Dunigan, Frank Porcelli, and BlackRock for their support of the Event.


POST GAME AWARD

BlackRocks Tom Morgan presents LaQuinton Ross with the Most Outstanding Player Award after Ohio States victory in the Showcase Game.


HOSPITALITY RECEPTION


BY THE NUMBERS

TELEVISION RATINGS

Date Game Network Ratings Households

12/09/13 Notre Dame vs. Bryant ESPNU .07 78,013

12/11/13 Notre Dame vs. NDSU ESPNU .11 128,117

12/18/13 Ohio State vs. Delaware BTN .19 218,930

12/21/13 Notre Dame vs. Ohio State ESPN2 .88 1,024,418

ATTENDANCE NUMBERS

Date Game Attendance

12/07/13 Notre Dame vs. Delaware 8,157

12/09/13 Notre Dame vs. Bryant 7,323

12/11/13 Notre Dame vs. North Dakota State 7,662

12/11/13 Ohio State vs. Bryant 12,723

12/14/13 Ohio State vs. North Dakota State 15,272

12/18/13 Ohio State vs. Delaware 14,420

12/21/13 Notre Dame vs. Ohio State 10,138


PRESS COVERAGE

As the one of the nations premier college basketball events, the BlackRock Gotham Classic receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the five home sites and the Showcase Round in New York City, for a total of 10 games.

In 2013, stories before, during, and after the event were written by the Associated Press and circulated in most large and small media outlets and their web sites. The event enjoys a tre-mendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the BlackRock Gotham Classic was featured in articles in, but not limited to, the following media:

- USA Today

- SI.com

- ESPN.com

- CBSSports.com

- New York Times

- New York Daily News

- Newsday

- ESPNNY.com

- SNY.com

- Chicago Tribune

- Cleveland Plain-Dealer

- Columbus (Ohio) Dispatch

- South Bend (Ind.) Tribune

- Providence (R.I.) Journal

In all, over 60 reporters and photographers representing more than 30 media outlets were issued credentials to the Showcase Round of the 2013 BlackRock Gotham Classic at Madison Square Garden.

- Akron (Ohio) Beacon Journal

- Delaware State News

- Wilmington (Del.) News Journal

- InForum.com (N.D.)

- The Canadian Press

Ohio State head coach, Thad Matta and Aaron Craft talk to the media after the Showcase game vs. Notre Dame.

blackrock gotham classic

Documents

event logo

event demographics

game television exposure

event history

event merchandise

media exposure

supplemental exposure

summary of contents