Blackpool Alcohol StrategySteve Morton, Public Health Practitioner

Lifestyles

• Estimated 40,000 Blackpool residents drink at hazardous or harmful levels; more than a quarter of the adult population (28%)

• 1,900 licensed premises in the town; one for every 72 residents

Cost of Alcohol per Person in Local Authority Population

Excess Male Mortality (%) - Blackpool vs. All Spearheads

Blackpool’s alcohol profile

Blackpool Alcohol Strategy 2013-16Availability

High consumption

Poor housing

Difficult economy

Life Expectancy

Alcohol related crime

School attainment

Cultural change of attitudes to alcohol

Make treatment available in more locations.Provide a wider range of treatment pathways.Increase IBA delivery..Increase hospital support.Expand Night Safe Haven style services.Raise awareness of dual diagnosis and FASD

Make treatment available in more locations.Provide a wider range of treatment pathways.Increase IBA delivery..Increase hospital support.Expand Night Safe Haven style services.Raise awareness of dual diagnosis and FASD

Introduce EMROs and evaluate Saturation policies..Establish Responsible Authorities GroupCarry out multi agency enforcement activity.Provide treatment and advice for offenders.Increase alcohol related domestic abuse services.

Introduce EMROs and evaluate Saturation policies..Establish Responsible Authorities GroupCarry out multi agency enforcement activity.Provide treatment and advice for offenders.Increase alcohol related domestic abuse services.

Support the introduction of MUP, Multi-buy Deals ban etc.Develop Community Alcohol Partnerships.Implement Alcohol in the Workplace Policies.Support national and develop local marketing campaigns.Improve twilight economy.Develop Alcohol Champions

Support the introduction of MUP, Multi-buy Deals ban etc.Develop Community Alcohol Partnerships.Implement Alcohol in the Workplace Policies.Support national and develop local marketing campaigns.Improve twilight economy.Develop Alcohol Champions

Implement alcohol marketing code of practice.Build support services around hidden harm.Promote alternative activities to drinking alcohol.Develop alcohol PHSE policy.Continue young people’s treatment services.Carry out test purchases.

Implement alcohol marketing code of practice.Build support services around hidden harm.Promote alternative activities to drinking alcohol.Develop alcohol PHSE policy.Continue young people’s treatment services.Carry out test purchases.

Reduce excess alcohol consumption

Increase accessibility to treatment .Reduce frequent hospital readmission.Improve early identification.Immediate treatment to avoid A&E pressures.Reduce Foetal Alcohol Spectrum Disorder incidence

Increase accessibility to treatment .Reduce frequent hospital readmission.Improve early identification.Immediate treatment to avoid A&E pressures.Reduce Foetal Alcohol Spectrum Disorder incidence

Use legal tools to reduce access and opening times.Increase multi agency intelligence sharing and operations.Reduce illegal sales.Reduce the number of irresponsible alcohol retailers.Reduce incidence of sexual abuse.

Use legal tools to reduce access and opening times.Increase multi agency intelligence sharing and operations.Reduce illegal sales.Reduce the number of irresponsible alcohol retailers.Reduce incidence of sexual abuse.

Increase school attainment.Increase awareness of alcohol harm.Reduce availability and attractiveness of alcohol to young people.De-normalise alcohol consumption.Ensure early intervention for young people

Increase school attainment.Increase awareness of alcohol harm.Reduce availability and attractiveness of alcohol to young people.De-normalise alcohol consumption.Ensure early intervention for young people

Provide a strategic steer on alcohol policy.Include residents in efforts to reduce alcohol harmReduce the volume of alcohol sold & consumed.Increase awareness of alcohol harm.Improve the living conditions of drinkers.

Provide a strategic steer on alcohol policy.Include residents in efforts to reduce alcohol harmReduce the volume of alcohol sold & consumed.Increase awareness of alcohol harm.Improve the living conditions of drinkers.

Interventions

• Horizon Services• Alcohol Liaison Nurses & other hospital activity• Enforcement, CIP, Drink bans• Night Safe Haven• Pharmacy IBA & generic IBA training• Campaigns & education (altn8/modr8)• Supported Housing

Local Alcohol Action Area

• One of 20 in England & Wales• Support from the centre• Joint working with other areas• Focusses efforts• Treatment• Night Time Economy Crime• Diversification• Industry contribution

Minimum Unit Price

Good news!• Alcohol related mortality – Down• Alcohol related hospital admissions – Down• Alcohol related crime – Down• Successful treatment – Up• Life expectancy- Up

Still a long way to go…

Further opportunities• Continue to improve treatment• MUP• Registered retailer status• Late Night Levy?• Diversification• Regular review of Licensing Statement• Wider determinants