blackboardeats media kit
TRANSCRIPT
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BlackboardEats is the only online intersection of trustworthy reviews and perks
All content on BlackboardEats is handpicked, written and edited by expert food editors and writers.
Emails are sent with less frequency than other sites, our subscribers pay attention, respond and are loyal
defining the brand
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EDITIONS
61,000 subscribers 62,000 subscribers
26,000 subscribers 8,000 subscribers(Just Launched)
235,000 subscribers nationwide
As of 6/1/1276,000 subscribers
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SOPHISTICATED SUBCRIBERS
Gender: 70% Female 30% Male
Median Age: 34.5
College Educated: 96%
Median HHI: $124,500
Our audience is comprised of affluent foodies, tastemakers and quality-seekers.
Source: BBE 2011 Subscriber Survey
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GOURMETS AT PLAY
Cook at Home : 62% a few times a week, 29% cook at home daily
Health Conscious: 77% try to purchase organic and/or natural products
Vacation regularly: 90% (1-5 times a year)
Entertain friends and family at home: 71%
Stay active at the gym, practice yoga: 64%
Influencers: BBE users affect the buying habits of those around them
Source: BBE 2011 Subscriber Survey
Dining out is just one of many activities our subscribers enjoy!
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Trendsetting: Subscribers learn about top hot new restaurants and are reminded of old favorites
Call to action: Subscribers have to act fast to get their code and they have 60 days to use.
Classy: Subscribers mention their code or flash their app confirmation for access to our top quality experiences
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BBE’s national email blast for the home cook and savvy entertainer.
Showcases the finest in food, drink, and luxury home and kitchen products
Products are handpicked and selected by BBE's discerning editors
Features high-end items from across the globe that rarely discount
Passcodes are limited and highly coveted
Subscribers opt in to buy and learn about fine gourmet products online
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CUSTOM PLACEMENTS
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Editorial Email Placements
Placements in our selective bi-weekly emails
Square 300x250 banner positions in right rail of email blast
Partner Bite – below square banners and includes 60 words of text and small image and link
Average open rate is 27%
SOV 50%
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Super BrandedPlacement
Sponsorship of bi-weekly “Today’s Special” email with three high-impact advertising units surrounding review.
Sponsorship includes 728x90, 300x250 plus Partner Bite which includes 60 words of text and small image
Average open rate is 27%
SOV 100%
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Dedicated: Off the Menu
Dedicated emails are an effective way to drive response with custom crafted advertorial sent directly to subscribers inboxes
Celebrated BBE food editors write unique editorial based on talking points and campaign goals
Turn-key solution - advertiser supplies copy highlights, photos and banner ad
Average open rate is 25%
SOV 100%
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“Extra Special”Restaurant Integration
The “Extra Special” email includes a handpicked BBE review with an additional exclusive perk, sponsored by the advertiser
BlackboardEats handpicks participating restaurants that make sense for the advertiser
Example: Visa’s popular campaign provided subscribers a complimentary glass of wine when they paid for their BlackboardEats meal with their Visa Signature card
SOV 100%
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Dinner + Show Sponsorship
BBE brand includes exclusive and highly sought-after Dinner & Show experience.
BlackboardEats scores sold out tickets to the hottest shows and packages the experience with best of the best in the culinary field
Example: BBE Presents… Dinner + Show kicked off in NY with sold out seats to Coldplay and an exclusive prix fixed menu at hotspot L’Artusi and AOC .
SOV 100% & Event Integration
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Smartphone app
Exclusive premium banner and opportunities for other custom integration
iPhone and Android users can keep track of their codes in one convenient place
App includes a GPS map to locate active nearby specials, a trustworthy on-the-go guide to top restaurants, and a tip calculator
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ROS Banners
Site traffic peaks when subscribers access passcodes
Advertisers utilize ROS banners to maximize branding and supplement e-mail campaigns
Available banner sizes:
300x250 & 728x90
Site Metrics:
250,000 page views per month65,000 unique visitorsAvg time spent on site 1:30
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Extra BBE access
Additional incentives and benefits
Permanent code
Extended redemptions
Membership card with
branding opportunities
- digital & hard copy
VIP MEMBERSHIPSubscribers opt in for more BBE
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IN THE MEDIA
“Killer deals at your favorite local restaurants” – DailyCandy SF
“A foodie phenomenon” – Los Angeles Times
“...it was an idea that made sense on all levels: for the restaurant and the adventuresome diner” – Michael Bauer
“Putting the quality of the discounts over the quantity.” – Grub Street NY
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NOTABLE ADVERTISING PARTNERS
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Why BlackboardEats?
High Impact – BlackboardEats offers partners the opportunity to impact readers both on the page through exclusive experiences.
Quality – trustworthy reviews with handpicked perks, food editor selected and written
Engagement – subscribers see an email from BBE and they respond Custom integration – multiple opportunities to speak to subscribers