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A. Food and beverages

Charcoal burger Black coffee

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B. Entertainment

Live band Stand up comedy

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WHERE?

Comercial areas

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WHY?

• Earn profit• In trend/high in demand• Offer variety to the market

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HOW BIG IS THE MARKET?

• Less than most major coffee shop franchises, but still capable of attracting large amounts of customers.

• Revenues: RM 10.5M/year, considerably less than major coffee shop franchises, but highly successful in Malaysia.

• An average of 3 shops in 50 metre-radius in large cities, average of 2 shops in a small town.

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CUSTOMERS

• The majority group: students, workers and foreigners.

• The income: RM800-1000/m for students, RM3500+ workers & foreigners.

• The location: densely populated areas, most universities' vicinity.

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COMPETITORS

• Starbucks Coffee, obviously.

• The Coffee Bean & Tea Leaf

• DÔME Café.

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COMPETITORS, STRENGTH

• Starbucks Coffee: a billion-dollar franchise.

• The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee, personal preference.

• DÔME Café: good coffee, decent but hearty meals.

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COMPETITORS, WEAKNESS

• Starbucks Coffee: price.

• The Coffee Bean & Tea Leaf: marketing.

• DÔME Café: price and marketing.

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Our product

• Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa

• Deli items: Charcoal burger, sandwiches etc.

• Organic

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Sales strategy

• Quality service & products• Friendly staff• Black & White themed interior• Waiters wearing tuxedo

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Advertising & Promotional Activity

• Local print and broadcast media.

• Direct mail, discount card.

• Sampling.

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Legal structure

• partnership- share profit- easy to establish- more ideas- cost effective

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Roles of members

• Market analyst (Ameer)- study information- reports & presentations

• Manager (marketing strategies) (Yu Xuan)- identify strengths of product

- sales strategy- pricing- promotions

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• Manager (management strategies) (Nurina)- identify the business' legal structure

- identify the lower and mid-level employees

• Financial planner (naim)- Manage the finances (investment capital, future

investment, forecasted sales)

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Mid-level employees

• Supervisor• Store manager

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Lower level employees

• Barista (important)• cashier• Cleaner • dishwasher• Chef (Chef & sous chef)

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FUNDING REQUIREMENTS

• Amount of money needed to start the business.-300k

• Capital invested by owners.• Amount of loans from lenders.

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Important Assumptions

• strong economy, without major recession.

• No drastic changes in technology.

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Break-even Analysis

• An analysis to determine the point at which revenue received equals the costs associated with receiving the revenue.

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Forecasted sales

• Profit figures over the next 3 years- sale 150k- profit 100k

• How to split profit or losses among the owners -devide equally

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REFERENCES

• Book-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.:

Harvard Business School Press.

• Newspaper article-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill'

Jobs. Business Week.

• Internet- the Guardian, (2012). So what does a market analyst do, exactly?. (online)

Available at: http://careers.theguardian.com/why-consider-career-in-market-analysis (Accessed) 13 Nov. 2014.

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• Blog-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These

People and Companies Our 2014 Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners (Accessed) 13 Nov. 2014.

• E-Book-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon.

Available at: http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)