black friday weekend 2014 social media review
TRANSCRIPT
BLACK FRIDAY2014 SOCIAL MEDIA REVIEW
NOVEMBER 30
Po
st V
olu
me
60K
45K
30K
15K
0
606,325TOTAL POST VOLUME OVER PAST 24 HOURS
33K
11K
53K
60% FEMALE
40% 60%
GENDER BREAKDOWN
61K 3K10K
TRENDING ON SOCIAL
Cyber Monday sales started to appear.
Consumers weighed standing in line vs.
Monday’s “one click + free shipping” shopping day.
Top Black Friday retailers mentioned by
consumers across social were Amazon &
Walmart. Top products included Xbox,
phones, and TVs.
People mentioned the spike in gun sales
during Black Friday. The number of record checks performed by
the FBI doubled compared to last year.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
456% YoY
Nov. 2014
Nov. 2013
10K1.8K
21% YoY
Nov. 2014
Nov. 2013
8.7K11K
1764%YoY
Nov. 2014
Nov. 2013
5.5K295
1060% YoY
Nov. 2014
Nov. 2013
5.3K457
227%YoY
Nov. 2014
Nov. 2013
4.9K1.5K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
37%
19%
13%
11%
Walmart
AppleAmazonBest BuyAndroid
32%
24%
11%
8%Sale
DealShoppingStoreGift
20% 25%
TOP SOCIAL PERFORMERS
HASHTAGS
4.7K4.8K37K#blackfriday
#Android
#iWatch
TOP SOCIAL PERFORMERS
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.