black friday · 2019-06-05 · fastsms bsiness mobile marketing the who, what, when and where…...

BLACK FRIDAY

A marketing guide to a successful Black Friday

Fastsms: Business Mobile Marketing

What is Black Friday?

In 2016 the UK,

£1.27 Billion was spent on the day.

Black Friday is the fourth Friday of the month within November, it follows the American Thanksgiving Day, and is regarded as the beginning of the American Christmas shopping season since 1952. Although Black Friday did not really pick up real speed until the early 2000s.

Black Friday is now the biggest sales phenomenon of the year. What started out as a one day sales frenzy in America, has now grown into a gigantic sales period, and also spread across the pond to become the biggest and best time of year for UK retailers.

Black Friday as well as starting in America, predominantly started in the shops. However this has now been joined by the might of online retailers and sales.

Fastsms: Business Mobile Marketing Source: Centre Retail Research


Don’t forget Cyber MondayCyber Monday is the Monday following Black Friday, which was predominately purely online sales. This extra day led to retailers extending their sales over the weekend to the Monday, making their sales last for four days - making these four days the biggest and busiest days in the retail calendar.

In 2016 the UK,

£1.9 Billion was spent on the day.

Source: Centre Retail ResearchFastsms: Business Mobile Marketing


Online shopping Black Friday really picked up speed with the introduction of online shopping, no longer did customers have to rummage around to find the bargains in the shops, but customers could shop from the comfort and convenience of their home.

In 2017 in the UK, a whopping

£1.4 Billion was spent on online sales alone in the UK on Black Friday.

Source: IMRGFastsms: Business Mobile Marketing


Mobile shopping The introduction of the smartphone has not only revolutionised Black Friday but shopping as a whole. The smartphone is the answer to many things. It has made everything so easy and painless, and there is nothing more that customers like than, quick, simple and convenient.

And it’s this ability for customers to be able to easily and quickly browse different websites, brands and products all from their hand held smartphone, that has boosted the sales figures and numbers, with the mobile becoming the dominant and preferred device and method for Black Friday shopping.

Of the £1.4 Billion spent on Black Friday in 2017, 39% was on a smartphone.

Source: IMRGFastsms: Business Mobile Marketing


The who, what, when and where… With so many retailers trying to shout the loudest and be heard by their customers over all the Black Friday noise, getting your Black Friday sale seen and heard can be very tricky… However not with mobile marketing.

So your Black Friday offer text message is virtually guaranteed to be read by every customer you send it to.

98% of text messages get read, with 90% being read within the first 3 minutes.

Source: NokiaFastsms: Business Mobile Marketing


The who, what, when and where… Keep your offer simple and straight to the point. Start with the opening sale, include how customers can claim your offer, then finish with a link to your website.

Sending multiple messages about your Black Friday campaign is advised, we see lots of retailers doing this to maximise their sales.

A typical Black Friday campaign schedule (Most retailers run their offer for the week)

- The first day of their Black Friday sale - Thursday before - Black Friday - Cyber Monday

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It’s all in the timing… Black Friday is not a national holiday, so most customers are at work, another reason why mobile marketing works so well for Black Friday as customers can easily and discreetly purchase through their smartphones.

So it is no surprise to find that the most popular times to send Black Friday mobile marketing messages are in the morning, around lunchtime and in the evening. This allows customers to respond to the message by browsing their website and then make a purchase.



So make sure your Black Friday is a success with SMS marketingIf you would like to discuss how your business could benefit from Black Friday then please get in touch and one of our mobile marketing experts will be happy to help.

www.fastsms.co.uk

[email protected]

0800 954 5305

black friday · 2019-06-05 · fastsms bsiness mobile marketing the who, what, when and where…...

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