BLACKBLACK(MY BEST-(MY BEST-

LOVED LOVED COLOUR)COLOUR)

• Black is defined as the Black is defined as the visual impression visual impression experienced when no experienced when no visible light reaches the visible light reaches the eye.eye.

• Black is the colour that Black is the colour that do not emit or reflect do not emit or reflect light.light.

INNOVATIONINNOVATION

• Black has the ability Black has the ability to absorb all to absorb all frequencies of light.frequencies of light.

• Black is authoritative Black is authoritative and powerful, because and powerful, because black can evoke black can evoke strong emotions.strong emotions.

• Black is sometimes Black is sometimes described as an described as an achromatic or hue achromatic or hue less colour. less colour.

• It is the exhaustive It is the exhaustive combination of combination of multiple colours of multiple colours of pigments.pigments.

SYMBOLIZATIONSYMBOLIZATION

BLACK colour symbolizes:BLACK colour symbolizes:• AbsenceAbsence• ModernityModernity• PowerPower• Sophistication Sophistication • FormalityFormality• Elegance Elegance • WealthWealth

• MysteryMystery• StyleStyle• EvilEvil• Death (Western Culture)Death (Western Culture)• FearFear• AnonymityAnonymity• AngerAnger• SadnessSadness• RemorseRemorse• MourningMourning• UnhappinessUnhappiness

• SexSex• SeriousnessSeriousness• ConventionalityConventionality• RebellionRebellion• AnarchismAnarchism• UnityUnity• SorrowSorrow• Rebirth (ancient Egypt)Rebirth (ancient Egypt)• Slimming quality (fashion) Slimming quality (fashion) • January (Northern Hemisphere only).January (Northern Hemisphere only).

FORMATIONFORMATION

• Appropriate Appropriate proportions of three proportions of three primary pigments primary pigments are mixed, their are mixed, their result reflects so result reflects so little light as to be little light as to be called “BLACK". called “BLACK".

BLACK PIGMENTSBLACK PIGMENTS

• A black pigment is a A black pigment is a result from a combination result from a combination of several pigments that of several pigments that collectively absorb all collectively absorb all colours. colours.

• Black pigments include Black pigments include carbon black, ivory black, carbon black, ivory black, ebony, onyx and charcoal ebony, onyx and charcoal black.black.

ABSORPTION OF LIGHTABSORPTION OF LIGHT

Black colour surface Black colour surface absorbs the light absorbs the light particles that hit it, the particles that hit it, the surface's particles get surface's particles get excited. The black excited. The black colour attracts heat and colour attracts heat and absorbs it making the absorbs it making the object that is black object that is black warmer, because the warmer, because the particles have warmed particles have warmed up and are moving up and are moving faster. faster.

USAGE OF BLACK USAGE OF BLACK COLOURCOLOUR

CULTURAL ASPECTCULTURAL ASPECT

• In Japanese culture, In Japanese culture, kurokuro (black) is a symbol of (black) is a symbol of nobility, age, and nobility, age, and experience.experience.

• Black was the colour of the Black was the colour of the Arab dynasty of Abbasid Arab dynasty of Abbasid caliphs, which is the reason caliphs, which is the reason black is frequently used in black is frequently used in flags of Arab countries. flags of Arab countries.

CLOTHINGCLOTHING• Black is worn by Black is worn by

religious figures within religious figures within Christianity, e.g. priests, Christianity, e.g. priests, monks and nuns.monks and nuns.

• Black is worn by some Black is worn by some Muslim women for Muslim women for Hijaab & Abaya. Hijaab & Abaya.

• Lawyers and judges Lawyers and judges often wear black robes. often wear black robes.

FASHIONFASHION• Black dress looks very Black dress looks very

glamorous, stylish & glamorous, stylish & erotic.erotic.

• Most of the people Most of the people wear black dress wear black dress because they look slim.because they look slim.

• Mostly Black garments Mostly Black garments are made for Models.are made for Models.

BELIEFS & RELIGIONSBELIEFS & RELIGIONS

• The Hindu deity The Hindu deity Krishna means "the Krishna means "the black one". black one".

• Black is a symbol of Black is a symbol of mourning and mourning and bereavement in bereavement in Western societies, Western societies, especially at funerals especially at funerals and memorial services. and memorial services.

DEMOGRAPHYDEMOGRAPHY

• The term "black" The term "black" is often used in the is often used in the West to denote the West to denote the ethnicity of people ethnicity of people whose skin colour whose skin colour ranges in darker ranges in darker shades of brown. shades of brown.

POLITICSPOLITICS• The black flags give The black flags give

many political many political meanings.meanings.

• Wearing black Wearing black clothing is an clothing is an anarchist tactic during anarchist tactic during demonstrations & demonstrations & strikes.strikes.

SPORTSSPORTS• The national rugby The national rugby

union team of New union team of New Zealand is called the Zealand is called the All BlacksAll Blacks, in reference , in reference to their black outfits.to their black outfits.

• Football referees Football referees traditionally wear all-traditionally wear all-black uniforms.black uniforms.

SYMBOLIC DUALISMSYMBOLIC DUALISM

• Black magic is a Black magic is a destructive or evil destructive or evil form of magic, often form of magic, often connected with connected with death.death.

• Evil witches are Evil witches are stereotypically stereotypically dressed in black.dressed in black.

EXPRESSIONSEXPRESSIONS

• A black-hearted A black-hearted person is mean and person is mean and unloving. unloving.

• A blacklist is a list of A blacklist is a list of undesirable persons undesirable persons or entities.or entities.

• A black mark against A black mark against you is a bad thing. you is a bad thing.

THE ENDTHE END