BLACKBALLOON BIBLE

BIBLE #4FREE MAGAZINEwww.blackballoon.be

NOUVEAU BELGIAN CHIC FASHION

We started this adventure 3 years ago with a great hunger for fashion, a huge heart for music, a big passion for design, and making beautiful things!Little did we know that this would be the start of a great journey.

2XU�GD\V�DUH�ÀOOHG�ZLWK�LQFHQWLYHV��PHHWLQJ�JUHDW�QHZ�SHRSOH��new challenges, rushes, deadlines and excitements!

The variety of work, is what keeps triggering us; One day you’re sweating your pants off building up a stand on an fashion ex-hibition. Another day, we are negotiating and networking like real business women, and the day after that back to the drawing tables doing what we do best: creating and styling!

The ultimate satisfaction is seeing one of our designs walk-ing down the street! Because we create for real women and men regardless their size, forms or shape. We want you all to shine and be Nouveau Chic!

So who are we?We are Cléo Baele and Sarah Bos, the creative duo behind Black Balloon, a label from Ghent, Belgium.

A brand of clothing, shoes and accessories for men and women, where music and emotions set the tone. The men and woman col-lections combine female and tough elements, simply yet edgy, ZLWK� DQ� H\H� IRU� GHWDLO� DQG� UHÀQHPHQW� ´1289($8� %(/*,$1� &+,&µ�as we like to call it. Next to our prêt-à-porter collection, PDGH�WR�PHDVXUH�DQG�KDQG�PDGH�RXWÀWV��ZH�DOVR�KDYH�D�SUHPLXP�%/$&.�&ROOHFWLRQ�D�WRWDO�FRQFHSW�DV�ZHOO�EXW�ÀOOHG�ZLWK�FXVWRP�made prints and ingenious designs, every time with that extra va-va-voom. As if there’s music in our designs and we turned it up a notch!

We won the prestigious Fred and Ginger price for the most prom-LVLQJ�FROOHFWLRQ�LQ�������$QG�LQ������WKH�´3UL[�3DULV�&DSLWDOµ�for best foreign men collection.

I AMWHATI PLAYBlack Balloon is 100% MADE IN BELGIUM! From design to ecological fabric print, and from creation to production.

WHATdoes Black Balloon do?At present Black Balloon consists of THREE building stones:

ONE We have a hand made andtailored made collection. We already designed a VWDJH�RXWÀW�IRU�$UQR��/H�&KHYDOLHU�GHV�$UWV���$OVR�%D-ORML�IRUPHU�UDSSHU�ZLWK�6WDUÁDP�LV�WRXULQJ�WKH�ZRUOG�ZLWK�KLV�VROR�SURMHFW�LQ�D�%ODFN�%DOORRQ�RXWÀW��%DUEDUD�6DUDÀDQ� �%HOJLDQ� DFWUHVV� IURP� ¶%XOO� +HDG·�� FRXOG� EH�admired in a Black Balloon party dress on the recent )OHPLVK�2VFDUV�¶1DFKW�YDQ�GH�79�VWHUUHQ·��$Q�3LHUOp��the wild child behind a piano, is a regular at the %ODFN� %DOORRQ� ÁDJVKLS� VWRUH�� :H� FXVWRPL]HG� VZHDWHUV�for the band Willow, asked them to perform for our passage in the Miele Catwalk 2012 ànd dressed them for the Music Industry Awards, where they won best music YLGHR��-HVVLH�:DUH��8.�EDVHG�VLQJHU��RXWHG�KHU�DV�D�Black Balloon fan on twitter.

Everybody VIP at Black Balloon! A party planned? No idea what to wear? Black Balloon is your party part-ner in crime! With our hand made formula we put you in WKH�VSRWOLJKW�DQG�IXOÀOO�DOO�\RXU�IDVKLRQ�IDQWDVLHV�

TWO Next to our hand made & made to measure collection and our premiumcollection we also have a prêt-a-porter. Basic pieces that one can style as one pleases, which resulted in the collection’s name Pick & Play.

Premium /THE BLACK collection Next to our prêt-a-porter collection we also have a premium collection called the BLACK collection, DOVR� D� WRWDO� FRQFHSW� EXW� ÀOOHG� ZLWK� FXVWRP� PDGH�prints and ingenious designs, some simple some complex, but every time with that extra va-va-voom As if there’s music in our designs and we turned it up a notch!

The BLACK collection wonthe International prize‘Prix Paris Capitale’For Best Foreign MenCollection 2013!

THREEBlack Balloon also designs B2B.

Black Balloon designs prints, uni-forms, theater costumes, made to meas-ure or other concepts, every time with an eye for the client’s style & de-mand.

An example of our B2B creations were the uniforms of the hosts and host-esses for the established company the International Design Biennale Interi-or 2010. We also created a laundry bag in house style for WASBAR. Wasbar is a new concept laundry where you can do your laundry obviously, but also meet great people, drink and eat or even go to a concert!

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BODYCANDYThe Black collection, our new premium line is colour-ful, a total concept, with custom made prints as a base of this collection. We have found inspiration in our roots, our memories of family get together and summer holiday photos. It seems that passion for music and the joy for life are in our genes!

For this season it’s all aboutthe sugar rushit’s all about the candy crushit’s about fire and spice, the gazing in their eyes

it’s about the beauty ofsweetnesslike water on ice, absorbed within its bliss,longing for that zesty kisscolours doesn’t lieit’s (all) about the attractionin the dye

The result is a special collection featuring bold de-VLJQV�DQG�FXWV��´1289($8�&+,&µ��DV�ZH�OLNH�WR�FDOO�LW��a continuity in Black Balloon’s collections.

Greetings from... Play Tree : Sicily 1953

Play Caravan : Belgium 1968

Play Scooter : Rome 1960

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Greetings from... Play Tree : Sicily 1953

Play Caravan : Belgium 1968

Play Scooter : Rome 1960

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Play Chair : Paris 1956

Coucou de...

All ‘onedressOne dress with an endless style possibility for every mood, style as you SOHDVH�WR�ÀW�\RXU�GD\�RU�QLJKW�

Chic, casual, hipster, chill, classy or prep, whatever your favorite style or trend is, you don’t have to choose anymore. You can even change it during the day to create a complete different look.

All ‘ one dressfits everybody and every occasion!

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SS14.1216 / Body Candy Sweater grey

SS14.1274 / Loetje Shirt66����������3OD\�3ULQW�6KRUW

SS14.1281 / Keppie ShortSS14.1258 / Sleppe Shirt blue/red

SS14.1232 / Ipanema Black Coat66�����������,SDQHPD�%ODFN�3DQWV

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SS14.1257 / Triangle Shirt beige/black66����������&KLOO�3DQWV

SS14.2231 / Miami Coat66����������0LDPL�3DQWV

SS14.1230 / Malibu Beach Green Coat66����������0DOLEX�%HDFK�*UHHQ�3DQWV

66����������%RUD�%HDFK�3OD\VFRRWHU�SDQWVSS14.1252 / Hard Case ShirtSS14.31021 / Long Gold/Black Strap Tie

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SS14.1215 / Big Bug Jeans Sweater66����������6NLQQ\�&KLOO�3DQWV

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SS14.1259 / Square Shirt beige/black

SS14.1234 / Keppie Coat66����������.HSSLH�3DQWVSS14.1258 / Sleppe Shirt blue/red

SS14.32040 / Leather suspenders

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SS14.31020 / Long Green Strap Tie

SS14.31021 / Long Gold/Black Strap Tie

SS14.32060 / Tie Red

SS14.31070 / Arm suspenders

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SS14.2248 / So Chic Dress print/blueSS14.2131 / Jean Genie Jacket

SS14.2235 / Toxic Sweetie CoatSS14.2280 / Toxic ShortSS14.2254 / Footbal T black

SS14.2220 / Body Candy Sweater grey66����������6LJDUHW�3DQWV�ZKLWH�JROGSS14.2236 / Sjoe Shouder Jacket white/gold

SS14.2247 / So Chic Dress white/goldSS14.2236 / Sjoe Shouder Jacket white/gold

SS14.2255 / Eskimo ginger Top66����������6LJDUHW�3DQWV�ZKLWH�JROG

66����������6LJDUHW�3DQWV�KRW�SLQNSS14.2254 / Sigaret T green

SS14.2245 / Summer Babs DressSS14.32013 / Long White Strap Earrings

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SS14.2252 / Bassy Blue Blouse66����������1LNNL�%HDFK�3OD\�6FRRWHU�SDQWVSS14.32031 / Roundabout Necklace

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SS14.2233 / Short St Tropez Coat66����������1LNNL�%HDFK�*UHHQ�3DQWVSS14.32032 / Long Green Strap Necklace

SS14.2254 / Football T black

66����������3ULQW�/HJJLQJSS14.32012 / Long Black/White Strap Earrings

SS14.2243 / Breeze Color Block DressSS14.32014 / RoundStrap Green Earrings

SS14.2255 / Eskimo coral blue Top66����������6LJDUHW�3DQWV�EODFN

SS14.2236 / Sjoe Shouder Jacket Toxic

SS14.32012 / Long Black/White Strap Earrings

SS14.32015 / Long Gold/Black Strap Earrings

SS14.32014 / RoundStrap Green Earrings

SS14.32040 / Band Bracelet Green

SS14.32015 / Long Gold/Black Strap Earrings

SSSS14.32034 / Shape S 2 Necklace black

SS14.32037 / Shape M 2 Necklace cognac/silver

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SS14.32012 / Long Black/White Strap Earrings

SS14.32031 / Roundabout Necklace

SS14.32033 / Shape XL Necklace black

SS14.32034 / Shape S 2 Necklace black

SS14.32038 / Shape XL Necklace cognac/silver

SS14.32050 / Black Tape Belt

SS14.320302 / Delicate Feather 4 Necklace white

SS14.32043 / Woven Bracelet natural

SS13.32014 / RoundStrap Green Earrings

SS14.32043 / Woven Bracelet Black

SS14.32035 / Shape XL Mas Chains Necklace co-gnac/black

SS14.32036 / Shape M Necklaces Black

SS14.32041 / Mas Square BraceletSS14.32041 / 1 Square Bracelet

SS14.320103 / Delicate Feather Dip Dye Red

SS14.32043 / Indian Queen Earrings

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FLAGSHIPSTORE:� 7KH� RIÀFLDO�RSHQLQJ� RI� RXU� ÀUVW� ÁDJVKLS�VWRUH� �GHVLJQHG� E\� FDUERQ�� LQ�the upcoming neighborhood of Onderbergen in Ghent and the launching of our webshop is in the meantime already a fact! %HKLQG� WKH� ÁDJVKLS� VWRUH� OD\V�our studio where all the fashion magic happens!

6+23�678',2�6+2:5220ONDERBERGEN 399000 GHENTBELGIUM

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BelgiumBlack Balloon Flagship storeOnderbergen 399000 Ghent+32 9 233 65 11blackballoon.be

/HV�ÀOOHV�HW�OHV�FKLHQVZuidstationstraat 99000 GhentOHVÀOOHVHWOHVFKLHQV�EH

De InvasieDok Noord 49000 Ghentdeinvasie.be

stockist

JAPANTokyoVase1-7-7 KamimeguroMeguro-kuTokyo 153-00510354580337

Kumamoto3HUPDQHQW�0RGHUQ12-9 ShinshigaiKumamoto-shi096 355 6009www.permanent-modern.com

sales agent contact:London / Louise Heitelouise@precioustroves.com

Benelux / Yves Driegheyves@dift.be

Other / Cléo Baelesales@blackballoon.be

CHECK OUR VIDEO AT WWW.BLACKBALLOON.BE

VIDEO BY LAURENS DE GEYTERwww.laurensinarabia.be

*5$3+,&�'(6,*1�%<�',)7www.dift.be

BLACK BALLOONwww.blackballoon.be