●  Executive Summary-Covering essentially the whole plan in 3 pages

●  The Business/Company-” Business Description” ●  Vision/Mission-Yes they are different ●  The idea-What problems are you solving? ●  Pain Points Addressed ●  Market Potential/Scalable market ●  Market Size/TAM ●  Marketing Plan-How do you do it?Lower pricing is

not a differentiatior ●  Operational Plan-The Team

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●  Financial Plan-The reason for being in business-$$$

●  The Projection-The Dream ●  Funding/Sources of Funds-2F,4F ●  The Exit/The Promise ●  Why the investor should invest/

Summary

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Essentials of Business Planning

●  Differentiation is the key to your plan when applying for grants

●  Scalability and Execution Team are vital when pitching for VC funding.

●  Cash Flow Planning and Burn Out rate is key for survival as a start up entrepreneur and if you have ventured into business after many years of service

●  Cash flow is key for Bank Loans ●  Projections are key for corporates

Do I need a business plan?

●  Yes ! Succeed by Design rather than by chance

●  http://www.youtube.com/watch?v=MCbLihzsbE8

Some Tips!

●  Google is good but do Yahoo and Bing search as well

●  There are Information Databases at IE Singapore, SIM and other Tertiary Libraries which could be useful for advanced information

●  For Govt Grants- Advisable to complete all sections of their templates. Be persistent and yes ,you need to do the paperwork

●  Ideas Inc and Start up@ Singapore conduct lots of workshops

●  You can use Business Plan Pro if you wish to use a software tool