bittorrent's pitch deck
DESCRIPTION
This is BitTorrent's 2014 pitch deck to brands and publishers.TRANSCRIPT
BitTorrent, Inc. | Corporate Overview
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Click to edit master title styleAdvertising and Publisher Overview
August 2014
BitTorrent, Inc. | Corporate Overview
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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ContentsAbout BitTorrent Bundle
What Makes BitTorrent Bundle Different?
The BitTorrent Media Network
Publisher StoriesDIGIDAY
What is BitTorrent Bundle?
An immersive experience that emphasizes thehuman connection between artist and fan:a social, creative object that becomesmore valuable, each time it’s shared.
BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .
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BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 1
Big ideas are not bound by pages, run times, streams, or size limits. BitTorrent Bundle is a revolutionary file format that’s designed to restore digital media to its experiential core. Think vinyl. Think box set. Think about the power of a single download that can house the breadth of a project - from music, to film, to handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is built for creativity.DIGIDAY
BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 2
You should be able to sell your art,without selling your soul. Every single piece of content has a different business model. BitTorrent Bundle is a direct-to-fan engagement platform that’s built to help you unlock to your individual goals. Each Bundle can be embedded with calls to action and collateral that drive back to value-generating artist properties: from iTunes and Amazon, to ticket vendors and merchandise storefronts. DIGIDAY
BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 3
Creative goods become more valuable, each time they are shared.We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the way we do: to travel; to grow with, and over, connection. Each Bundle comes with an email gate. Your content doesn’t need to live in a store. Because with Bundle, the store lives inside your content. That means your work becomes more valuable, each time it’s passed on. DIGIDAY
BitTorrent, Inc. | Corporate Overview
BitTorrent Bundle Is:
A new file format for film, music, art and interactive storytelling
A direct-to-fan media network built for rich engagement
A global marketplace built to travel: the store is inside the contentDIGIDAY
This is the Internet’s Record Store
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
10,000 publishers 2,000,000 titles100,000,000 downloadsDIGIDAY
BitTorrent, Inc. | Corporate Overview
This is the Most Effective Way to Grow -- and Keep -- Your Fan Base
Bundle was hands-down the most effective form of promotion used to drive traffic to iTunes album preorder.Zach Koche, Family Management (Hundred Waters)
60 - 90% conversion to download average
21 - 25% social share rate
10 - 15% conversion to paid artist properties
2 - 10% conversion to email subscriptionDIGIDAY
BitTorrent, Inc. | Corporate Overview
255MM
200MM
24MM41MM
70MM
170MM 175MM
Monthly Active Users
BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience
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BitTorrent, Inc. | Corporate Overview
BitTorrent users spend more money, and more time, on content(online and offline) than their digital peers.
10% Grad School<18
18-24
25-34
35-44
45-54
55-64
65+
Young Adults
18%
26%
19%
17%
13%
6%
2%
Mostly Male Tech-Savvy Students
a
11% Female
89%Male
39%College Grads
51%HS Students
Our Community is Young, Curious, and Tech-Savvy
DIGIDAY
BitTorrent, Inc. | Corporate Overview
Our Community is Passionate About Digital Content
more likely to pay for music subscriptions
33% more likely to buy albums online
34% more DVD purchases
34% more in-theater movies viewed
100% more likely to have a paid music subscriptionDIGIDAY
BitTorrent, Inc. | Corporate Overview
Our Community is Passionate About Gaming
more likely to pay for music subscriptions
BitTorrent drives over 70M gamers per month to gaming sites & apps, across genres:
Midcore
MMO
RPG
FPS desktop
Web-basedDIGIDAY
BitTorrent, Inc. | Corporate Overview
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Core User Behaviors and Values
● Tech-obsessed and tech-influential
● Passionate about entertainment
● Lives mobile, lives connected
● Invested in creativity
● Early adopters, social broadcasters
BitTorrent, Inc. | Corporate Overview
DIGIDAY
BitTorrent, Inc. | Corporate Overview
What Makes Bundle Different?
DIGIDAY
Built to Help Video Projects Find FansBundle campaigns deliver more impressions for artists & advertisers than YouTube.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Kaskade Tour Doc Preview X Bundle:More than 4.2MM total downloads / streams.
29X reach versus YouTube.
Kaskade Tour Doc Preview X YouTube: 143K total streams.DIGIDAY
Built for Bigger StoriesBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee
2.9GB 3.7GB 4.7GB 6.3GB 11.5GB
1.3MM downloads
2.5MMdownloads
2.0MMdownloads
1.2MMdownloads
1.8MMdownloads
5 of 2013’s most downloaded Bundles were 3GB or more.
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Built for Richer Experiences Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.
DIGIDAY
Built for Control: Publisher-Owned Stats & Subscriber ListsBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
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BitTorrent, Inc. | Corporate Overview
The BitTorrent Media Network
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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The BitTorrent Media Network
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:
BitTorrent, Inc. | Corporate Overview
Our advertisers have seen 2-5x ROI with BitTorrent owned & operated properties vs. working with other marketing channels.
DIGIDAY
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
Scale and Reach With BitTorrent Ads
300x250 Video & Display
Our advertising platform is built to scale, serving 10 Billion monthly impressions across IAB-standard video, banner, and mobile ads.
DIGIDAY
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
IAB and Native Ads
Featured Web Text + Banner Unit
In addition to IAB-standard ads, BitTorrent offers prominent native ad placements that deliver strong performance.
300x250 Video & Display DIGIDAY
Pre-Roll VideoLarge-format video advertising to drive pre-roll engagement for brand and gaming advertisers.
DIGIDAY
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
Mobile AdvertisingReach your mobile users on the #3 ranked app in Google Play store. Mobile banners and interstitial inventory with high tablet adoption.
DIGIDAY
BitTorrent, Inc. | Corporate Overview
Publisher Stories
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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To launch his 2013 album innocents, Moby created an interactive remix project, delivered via BitTorrent Bundle.
Fans used stems to create 68K new versions of tracks from the original album.
8.9MM downloads
138K iTunes impressions
68K remix interactions
RESULTS
Moby: Album Launch Campaign
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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Cut/Copy: Music Video Activation
BitTorrent Bundle delivered the first-ever 3D printed, open sourced music video to support the launch of Cut/Copy’s “We Are Explorers” music video.
The BitTorrent Bundle included the music video, the 3D print files and filming instructions from the shoot.
BitTorrent, Inc. | Corporate Overview
RESULTS
2.6MM downloads
408K streams
51K email subscribers
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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VICE X Madonna: Social Good Initiative
BitTorrent Bundle partnered with Madonna and VICE to launch a global freedom of speech initiative: Art For Freedom.
The BitTorrent Bundle contained a 20-minute film, photoset, and call to contribute to the cause.
BitTorrent, Inc. | Corporate Overview
RESULTS
1.2MM downloads
84K supporters enlisted
170 countries reached
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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Drafthouse Films: The Act of Killing OSCAR Promotion
In partnership with Drafthouse Films, we delivered a download as digital testimony: a behind-the-scenes look at The Act of Killing to mark the film’s 2013 Oscar nomination.
The Bundle contained exclusive content from the filmmakers -- reaching audiences in Indonesia, where the doc was censored.
BitTorrent, Inc. | Corporate Overview
RESULTS
3.5MM downloads
51K iTunes impressions
45K Indonesian impressions
DIGIDAY
BitTorrent, Inc. | Corporate Overview
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Curren$y: Mixtape Launch CampaignCurren$y used BitTorrent Bundle to reinvent the mixtape: the old school, immersive, multimedia experience of opening an artist-crafted cassette, or an art-heavy vinyl.
The BitTorrent Bundle contained 12-tracks, a documentary, tour art, ticket links, and print-able coupons.
BitTorrent, Inc. | Corporate Overview
RESULTS
4MM downloads
30% increase in ticket sales
500% growth in merch traffic
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BitTorrent, Inc. | Corporate Overview
Thank You
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