bisleri
TRANSCRIPT
BISLERI
INTRODUCTION
Bisleri is a brand of bottled water in India. Bisleri has 60% market
share in packaged drinking water in India.[1]
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1
litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run
throughout the subcontinent of India and is one of the leading
bottled water supplying companies in India. As of 23 October
2012, Bisleri has 18 plants, 13 franchisees & 58 contract packers
all over India.
In 1967, Bisleri an Italian company, started by Signor Felice Bisleri,
first brought the idea of selling bottled water in India. It started a company
calledBisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle
Exports, boughtover the brand. In those days, Bisleri packaged drinking
water was available inglass bottles.Being a returnable package owing to
various other problems such as breakageand weight, in 1972-73, Bisleri
was made available in PVC (Poly VinylChloride) bottles. After this plastic
packaging was introduced, things started tochange, and sales increased
rapidly.The upsurge in the sales of Bisleri started in 1993 as Ramesh
Chauhan sold off the Parle stable of brands, including Thums Up, Limca
and Gold Spot.Recognising the potential of the packaged drinking water
market, he then wenton to concentrate on making Bisleri a top selling brand
in India.Marketing andBrands BlogBisleri a brand name synonymous to
mineral water in India. It hasapproximately 60% market share in packaged
drinking water in country. Brandis owned by Parle Company, which
bought over Bisleri in 1969 from Italiancompany. Initially, Bisleri faced the
problems of acceptance from consumers. Itwas difficult to advertise for a
company something as a bottled water, which iscolourless, tasteless and
odourless. In mid eighties company changed its packaging to PET bottles
which shows transparency and clear water toconsumers. This gave mineral
water market a boost.In India, water is scarce and quality is poor so initially
the consumers were onlyforeigners and NRI’s. Therefore, to increase its
customer’s base, company cameup with comfortable and affordable price
bottle which was a great success andshowed 400% growth.India bottled
water market is appox is worth Rs 1,000-1,200 crore (Rs 10-12billion).
Seeing this growth over the years, many new players have enteredthe
market. Amongst them Kinely from Coke, Aquafine from Pepsi,
kingfisher and now Himalayan from Tata are main players of industry.
There are many upsand down in last couple of years but brand recall of
Bisleri is amazing whichhelped company. In order to differentiate form
other players company tries tocome up with different and new campaigns
on regular intervals
BACKGROUND HISTORY
Bisleri was originally an Italian company created by Felice
Bisleri, who first brought the idea of selling bottled water in India.
Bisleri then was introduced in Mumbai in glass bottles in two
varieties – bubbly & still in 1965. Parle bought over Bisleri (India)
Ltd. in 1969 and started bottling water in glass bottles under the
brand name ‘Bisleri’. Later Parle switched over to PVC non-
returnable bottles & finally advanced to PET containers. In 1995
Ramesh J. Chauhan started expanding Bisleri operations. In 2003
Bisleri announced its venture to Europe. All shares are held by Mr
Ramesh J Chauhan and his family.
The brand name Bisleri is so popular in India that it is used
as generic name for bottled water.
• Market leader in 1971
• Increased selling in 250 towns in 1997 from 60 towns in
1993
• In the early 1990s, Parle Bisleri became synonymous with
branded water and had a market share of 70%
• Faced competition from new entrants in late 1990’s
• In 1990’s focus was on pure and safe water
CUSTOMER SERVICE
In the changing business scenario customer service is
assuming a prominent place. This is the result of competition that
is sweeping the modern business scene. Customer’s perceptions &
expectations have under gone change. Customer dissatisfaction is
loss of business and reputation. Hence the new status of customer
satisfaction. A good production function produces a product of
high quality at competitive cost for which market already has
identified a market. But business simply doesn’t take place unless
logistics physically takes the product to the market. Hence
customer satisfaction is the direct result of superior logistical
performance. Customer satisfaction now becomes an interface
between marketing and logistics
In the changing business scenario customer service is
assuming a prominent place. This is the result of competition that
is sweeping the modern business scene. Customer’s perceptions &
expectations have under gone change. Customer dissatisfaction is
loss of business and reputation.
Hence the new status of customer satisfaction. A good
production function produces a product of high quality at
competitive cost for which market already has identified a market.
But business simply doesn’t take place unless logistics physically
takes the product to the market. Hence customer satisfaction is the
direct result of superior logistical performance. Customer
satisfaction now becomes an interface between marketing and
logistics
QUALITY MANAGEMENT
Raw water which is collected from the wells is stored in a tank
which has a capacity to store 1 lakh liters of water. Then the water
is chlorinated to kill the bacteria present in the water which is
passed through 20 micro arcal filters. Then it is passed through
carbon filter which is used for removing activated carbon and odor
and also acts as chlorine remover. Then it is passed through 10-
micron filter. Then it goes through REVERSE AUSMOSES
PLANT, which contains semi-pomitable membrane which
removes dissolved solids and bacteria of size 0.001 micron. It is
passed through 1 micron and 0.5-micron filters. T hen the water
gets ozonated and passed through SS 316 MACHINE. Water is
stored in 10000 liter tanks.
JUST IN TIME
JIT is defined as “a philosophy of manufacturing based on planned
elimination of all waste and continuous improvements of
productivity. It encompasses the successful execution of all
manufacturing activities required to produce a final product, from
design engineering to delivery and including all stages of
conversation from raw materials onward. The primary elements of
JIT are to have only the required inventory when needed, to
improve quality to zero defects, to reduce lead times by reducing
set up times, queue lengths and lot sizes, to incrementally revise
the operations themselves and to accomplish these things at
minimum cost. In the broad sense, it applies to all forms of
manufacturing, job-shop, process as well as repetitive”.
“JIT is an approach that seeks to eliminate all sources of waste in
production activities by providing the right part at the right place at
the right time.”
JIT means:
1. Producing the quantity of units that is needed, no more. No
less.
2. Producing term on the date and at the time required, not
before an not after .
3. That a supplier delivers the exact quality demanded, at the
scheduled time and date.
TOTAL QUALITY MANAGEMENT
Total quality management transcends the product quality approach,
involves everyone in the organization, and encompasses its every
function: administration, communications, distribution,
manufacturing, marketing, planning, training, etc. Coined by the
US Naval Air Systems Command in early 1980s, this term has now
taken on several meanings and includes commitment and direct
involvement of highest-level executives in setting quality goals and
policies, allocation of resources, and monitoring of results;
realization that transforming an organization means fundamental
changes in basic beliefs and practices and that this transformation
is everyone's job; building quality into products and practices right
from the beginning;
METHOD OF IMPROVE
PRODUCTIVITY
Blowing of Bottles:
The bottles in this factory are given the
desired shape by the use of blowing
machines. These machines blow at a
temperature of 300 degrees Celsius. The
machine used for the blowing purpose is
known as the AOKI MACHINE. This
machine has a blowing capacity of 10
bottles per minute.
Modernization in filling of water :
There are three types of filling machines, which are used for the
filling purpose. The different sizes of bottles that are filed are of
500ml, 1liter, 1.2liters and 2liters respectively. First the bottle gets
ozonized when it is passed through JET MACHINES. In this the
bottle gets integrated and disintegrated, it gets rinsed, and then the
water is filled into the bottles.
Filling of Jars:
The different sizes of jars are 5liters, 10liters and 20liters. The jars
are cleaned manually by soap and water. Then it is cleaned with
sodium hypo-chloride and virosin, which are disinfectors. When
jars are passed through washing machine first it is rinsed with hot
water, then disinfected and then it is ozonated. Then jars are passed
on to jar fillers where it gets filled and the packing of sealed jars
into boxes is done manually.
Laboratory Testing:
Every hour samples of water that are filled in to the bottles are
taken and various testing is done. First it is checked for odor if any,
presence of alkanity, chlorine and calcium. The water is also
checked in machines like PH METER, TDS(TOTAL
DISSLOVE SOLIDS) METER, NEPHLOMETER,
SPECTROPHOTOMETER AND MEASURING OF
TUBILITY. They also do aerobic microbial count and pathogen
testing.
CONCLUSION
It is very important for the companies to understand that
winners would be those who will endure a strong regional
presence. Therefore the companies should take some immediate
actions to make presence in the whole country and more
important is every hook and corner of the states where they are
present today