bis presentation final-1[1]
TRANSCRIPT
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Creating the
FUN of tomorrow for
TODAY!
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ProductsRoller CoastersClassic American
Amusement Park food combined with German Food
Games
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What do we bring?
Adrenaline and fun to Germany
Provide a getaway
We reinvent how to wait in line for a ride!
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DemographicsGerman teens and
young adults aged 13-21
Thrill seekers from all over the world
Parents looking for family activities
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Why this Industry?$10.4 billion in the U.S.
alone
Unsaturated MarketOther parks geared
toward childrenMore entertaining than
alternatives
ProfitableTeenagers:1. Discretionary Income2. Friends
12%
40%
48%
Teens Visiting Parks Group of
2Group of 3Group of 4 or More
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Porter’s Five Forces
Rivalry Among
Competitors
High
Threat of Substitute Products
High
BuyerPowerLow
SupplierPower
High and Low
Threat of New
EntrantsLow
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Competitors
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Analysis of Competitors’ Websites
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eBusiness StrategyFrogtopia’s
Website
• Metrics1. Clickstream data2. Search engine
optimization3. Cookie to record traffic
• Kiosk
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Return on InvestmentFirst 18 months: 5% return
In 5 years: 20% return
In 7 years: 100% return
Overall: 125% return on investment
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Copyright © 2010 Frogtopia Industries