Biryani Caters

Launched by :Muhammad JibranAqsa AkberUroosa Shafiq

The taste of excitement….!!!!!!

IS THAT HOW YOU FEEL

WHEN YOU ARE

HUNGRY ??

Don’t Worry We Have A Tasteful Solution For You……..!!!

Biryani Caters A Tasteful Solution For Your Appetite…….!!!

OVERVIEWBiryani Caters is a food brand which provides superior quality of biryani

It is incorporated by 3 partners

It will be launched in few cities in the beginning

SWOT ANALYSISSTRENGTHSThe taste is delightfulBetter customer careAvailability of high quality raw materialGood promotion and advertisement campaign for luring customer

WEAKNESSESNew brand , not well known in the marketLow availability of funds

OPPORTUNITYhigh demand of particular dishNot many competitorsLow brand loyalties

THREATSPossible Rise in the price of raw materialInflationLaw and order situation

STP ANALYSIS

Segmentation

Targeting

Positioning

Demographic segmentation

Teen age to old age

Mid and high income

consumers

Youth and working

professionals

Geographic segmentations

Major cities of Pakistan

Urban people

Market Segmentation

TARGET MARKET The size of the target market is huge We are generally targeting youth , working

professionals and families Biryani is the most wanted dish in the country

which makes its market share enormous Biryani is the dish for all ages

POSITIONING

The positioning for our product will be the mouthwatering taste, source of excitement and a place for party and fun.

Major Competitor

We will defeat youStudent biryani

ProductOur product is available is 500gm pack as well as in 250gm box for takeawayAs well as we offer prime experience at our franchise by offering full dinning service

PricePrice is kept high so to target upper middle and upper class250gm box is available at 120 and while 500gm Box cost 200We also give special discounts for students as well as to working professionals at standard lunch time

PlaceWe will open our franchises inside malls, near universities as well as offices. With home and office delivery facility for special orders

MARKETING MIX

Special efforts have already been undertaken to promote our brandsRecently we launched our product at BAHRAI UNIVERSITYThe response was overwhelmingStudents and teachers liked our products …/ we an intention to buy it in future

PROMOTIONS

TEASER

BANNER

POSTERS

The END