birth of computers and rise of digital design
TRANSCRIPT
Digital Design Primer
what every school should be teaching
superpaint- 1973
1984 - 85• Apple Macintosh released• Adobe: Type Foundry &
Postscript Software• Aldus: PageMaker• Altsys: Fontographer• HP LaserJet Printer
Desktop Publishing• coined by Aldus Corp. Chairman Paul
Brainerd• Apple Mac 512K• Apple Laserwriter Printer: 300 dpi• Aldus PageMaker• no hard drive• crashed a lot• small screen footprint
macpaint
macwrite
WYSIWYG• breakthrough technologies• GUI• Vector Graphics: beziers & scalability• Photographic standards- JPG/TIFF• revolutionary combination changed
the industry• democratized graphic design
Hardware Innovations
• Desktop scanners• High Resolution
monitors: WSIWYG• Portable Hard
Drives (Bernoulli & Zip Drive)
• CD-ROM/DVD
Professional Breakthrough
• Apple Mac II with SCSI interface• Large colour monitors• Rise of the DTP “service bureau”• Linotronic 300: 2540 DPI!
Pioneering Adobe Software
• “Type 1” fonts• Illustrator: vector program- 1986• Type Manager: 1989• PhotoShop: 1989• Portable Document Format: 1993• Premiere: desktop video software
Aldus Software• developed the DTP industry• PageMaker: July 1985• FreeHand (Altsys)• TIFF standard for bit maps• Persuasion- early presentation
software
Microsoft Windows• Aldus licenses PageMaker
for Windows platform in 1987
• Cross platform became industry standard as Aldus attempts to capitalize on market
• By Windows 95 release: hardware platform irrelevant for graphic design
Other Players• Ready Set Go- first desktop publishing software on Mac
• Ventura Publishers- favoured for long documents- used MS-DOS shell- eventually purchased by Corel
• Quark Xpress
Adobe/Aldus Merger• 1995: two companies join
forces• Adobe realigns graphic
design industry• 1999: Adobe announces
release of InDesign (major upgrade to PageMaker)
Creative Suite• 2003: launched by Adobe• “bundle” software featuring
InDesign, PhotoShop, Illustrator and Acrobat
• later morphed into various premiere packages for both web and video production
4 versions of CS
convergence
microsoft touch screen
