For Architectural Students

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UltraTech Cement Limited (Unit: Birla White)Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com

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25 th August 2011

The Principal____________________________________________________________________________________

Dear Sir,

Sub: Birla White Yuva Ratna Awards - 2011

It gives me immense pleasure in presenting this year’s edition of "Birla White Yuva Ratna Awards" - and the promise it holds for the budding young architectural talent of today.

"Birla White Yuva Ratna Awards" is now in its eighth year, and with the support of esteemed architecture institutes - such as yours - has grown in popularity and expanded to a global scale by including participants from SAARC countries as well. Last year, 96 colleges participated with 2449 entries coming from as far as Sri Lanka, Nepal, the Gulf and South East Asian countries.

Timely and contextual themes, and an independent judging process have been the cornerstones of this contest - and this year is no different. The theme for Birla White Yuva Ratna Award-2011" is to design an

i) " Interpretation Centre (Institute) for Rain Forest Ecosystem” and/or a ii) "Visitors' Information Centre ”

Contest Details: The first stage would involve holding regional contest rounds with the regional winners being felicitated at a regional award ceremony. The winners of the regional round will go on to participate at the National level. The National and Global winners will be felicitated at a gala function in Mumbai. The awards will be presented at the hands of a renowned personality. Entries are invited from bonafide students of your college. Registration procedures for the contest can be completed online. The drawings will have to be subsequently sent as hard copy. The contest will be open from 1st September to 12th November, 2011.

I look forward to your whole-hearted support in making "Birla White Yuva Ratna Awards- 2011" a grand success.

Warm regards,

Rahul Mohnot Sr. President

P.S: Contact Mr. Kumar Pillay, Vice President (Marketing Services) on kumar.pillay@adityabirla.com or call Pratish 9702012125 for more details.N.B. Details of the contest are provided on our website: www.birlawhite.com/yuvaratna. Students can get acquainted with the numerous architectural applications of Birla White and other new products by logging on to our website: www.birlawhite.com

I request you to grant permission for our representative to make presentation to students in your esteemed institute on the Contest and also enable them to familiarize with various architectural applications of Birla White. This would also involve displaying posters in the college premises inviting students to participate.

"Birla White Yuva Ratna Awards" has proven to be not only of help in bringing the finest talent to the forefront, but has also played a key role in shaping their career by getting placed in most reputed architectural firms of the country. Needless to say, your institute's participation will be crucial in accomplishing our objective to foster architectural talent.

UltraTech Cement Limited (Unit: Birla White)

Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com

Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road,

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25th

Birla White Yuva Ratna Awards 2011: Call for Entries

Dear student,

Fuel your imagination, realize your true potential.

The “Birla White Yuva Ratna Awards 2011” Contest is here, and so is the opportunity to bring your talent into the spotlight. As you may be aware, “Birla White Yuva Ratna Awards” has been gaining in popularity since inception – thanks to active participation from the finest young architects of the day – such as yourself. Last year, over 2024 entries were received from 73 colleges, including those from as far as Sri Lanka, Nepal, the Gulf and South East Asian countries.

With every passing year, the theme for the Contest gets even more distinctive and challenging - and this year is no different. The theme for Birla White Yuva Ratna Award-2011" is to design an i) " Interpretation Centre (Institute) for Rain Forest Ecosystem” and/or a ii) " Visitors' Information centre ” You have the option of submitting entries on both Themes I and II or either one.

Contest Details: The first stage would involve holding regional contest rounds with the regional winners being felicitated at a regional award ceremony. The winners of the regional round will go on to participate at National level. After the jury of eminent architects finalise on their decision, the National and Global winners will be felicitated at a gala Awards function in Mumbai. The awards will be presented at the hands of a renowned personality. The winning entries will also be reproduced in the Birla White Table Calendar 2012.

The contest will be open from 1st September to 12th November, 2011. Details of the contest and information on the products are given in the following pages. Birla White team will also make a technical presentation to provide you with more details on the applications. Registration procedures for the contest can be completed online. The drawings will have to be subsequently sent as hard copy.Details of the contest are provided on our website: www.birlawhite.com/yuvaratna.You can get acquainted with the numerous architectural applications of Birla White and other new products by logging on to our website: www.birlawhite.com

This prestigious contest has not only helped young architects showcase their talent, but has also helped in placing them with some of the most reputed architectural firms in the country. Needless to mention, the Contest is judged in a manner that is uncompromisingly fair and independent - and this is what gives this contest its true worth and significance.

So, go ahead - make the most of your talent. We wish you all success at Birla White Yuva Ratna Awards 2011.

Best regards,

Rahul Mohnot Sr. President

P.S:Contact Mr. Kumar Pillay, Vice President (Marketing Services) on kumar.pillay@adityabirla.com or call Pratish 9702012125 for more details.

August 2011

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Verdant, virgin woods, rumbling waterfalls and the indulgent warmth of wilderness- that is rain forest for you. Traditionally, tropical rainforests are called the 'jewels of the Earth' because of the richness of animal and plant life found here. Scientists often find as-yet-undiscovered species of reptiles, amphibians and mammals in the secret depths of the mighty rainforest. Often, the rainforest flora consists of rare, medicinal plants and herbs. To stand under the verdant canopy and sense the forest whispering around you is like slipping into another time altogether: a simpler time when man had not yet broken Nature's peace. The experience becomes much more meaningful when you interact with the inhabitants who are well-versed with the features and quirks of the breathtaking waterfalls and the rainforest that surround them.

A Rainforest can be described as a tall, dense jungle. The reason it is called a "rain" forest is because of the high amount of rainfall it gets per year. The climate of a rain forest is very hot and humid so the animals and plants that exist there must learn to adapt to this climate. A well-preserved tropical rainforest is in itself an uncommon sight; spotting the exotic animals and birds that make the forest their home is rarer still. Once you are there, you can give up all the cares of civilisation and rewrite the cadences of your life.

It has become imperative that all humankind understand the contribution the rainforests and its species make in our lives. For dissemination of knowledge of this awesome congregation of nature, this years' theme of Birla White Yuva Ratna design competition is to design “an Interpretation Centre (Institute) for Rain Forest Ecosystem”. Young minds are invited to interpret and create such specialized institutions for communicating the significance of rainforest ecosystem.

These young minds of tomorrow have to create a medium which will help to unravel some of the mysteries of this complex ecosystem. Students can also work on “Visitors' Information centre” and “100 Meters long approach way to the Eco Tourism Centre” in association of Interpretation Centres, as an intelligent and experienced 'Guide' to enhance enjoyment of the rainforest.

thIn its 8 year of grand and successful running, Birla White takes a special initiative to take the popular Birla White Yuva Ratna Award to more countries in the global arena. Students from Sri Lanka, Malaysia, Singapore, Nepal, Bangladesh and Gulf countries are invited along with their counterparts from the Indian universities and colleges of architecture to participate in this uniquely global competition for the students of architecture.

What else the students can ask for? If successful, nothing stops them from getting the much awaited international recognition and be seen amongst the few celebrity star architecture students.

Birla White Yuva Ratna Awards – 2011 (Theme)

Contd...

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Birla White Yuva Ratna Awards – 2011 (Theme) Architectural Design Competition Programme

It is proposed to establish an Interpretation Centre (Institute) for Rain Forest Ecosystem in a plot of approximately 12.5 Acres. The objective of setting up of such an institute is to provide a firsthand onsite and real time opportunity to the researchers to understand the ecosystem of the rain forest and carry out further research and investigation in this field.

The idea is to create a space where working and living in communion with nature transports you to a higher plane altogether. The proposed site is deep inside the jungle with a lot of full grown trees in it. There is a very small patch of open ground available which is considered for establishing the proposed Interpretation Centre. The site is accessible only by a small cart way that winds through the hills and trees of the rainforest. No motorised vehicle running on Fossil Fuel will be allowed for reaching the Centre. Only Golf Cart like vehicles running either on batteries charged by solar power or alternative energy will ferry the inmates and visitors to the centre from the Visitors Centre that is proposed right on the main road on the periphery of the jungle. The Interpretation centre and the Visitors centre will also be connected with covered walk way to encourage walking to and from the Interpretation Centre.

The Design Competition is divided in two categories:

1) Interpretation Centre (Institute) for Rain Forest Ecosystem of approximately 2500 Sq. Mts. Built Up area. 2) Visitors and Tourist Information Centre of 500 Sq. Mts. Built Up area.

Uniqueness of the proposed concept will be judged not only on the basis of built form but also its meaningful adaptability to the site locations, climatic conditions and applicability of suitable material to make the proposed building an ideal solution representing both the high ideals of the ICRFE and sustainable and environmental friendly design practices.

Both category projects are open to all bonafide students of architecture studying in any university or college of architecture in India or in SAARC nations.

The Site

The site is located in the midst of thick rain forest. The site location can be changed depending on the geographical location of the participating student or the institute, but topographical, climatic and landscape features will not change.

The site is linear in its shape appearance and has trees with average girth of 1200 mm and average height being approximately 30 Meters. There are approximately 540 trees and all of which need to be preserved while designing the project. The plot is mostly flat and can be approached only by a pedestrian pathway. The nearest motorable approach is approximately 80 meters away.

Though there is no restriction on the ground coverage, importance will be given to consideration given to the site topography and our door area planning while judging the design entries and the design sensitive to the site profile will be highly appreciated.

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The Project:

The design and construction of the proposed building to house the project components must reflect concern for the eco system of the rain forests. The design should take into consideration that minimum or nil environmental damage is done to the surroundings, flora and fauna of the forest. The architecture and design of the proposed facility must suit the green concept and should be in complete harmony with its natural settings and green environment. The design concepts should go beyond mere material application or technological interpretation of Green Building Concept. Getting a platinum rating [as per the present IGBC rating system] will be considered just as a starting point and participants are expected to demonstrate creative excellence and sensitiveness to our planet's fragile and endangered eco system.

The participants' understanding and concern for the green agenda in architecture and design should reflect very prominently and clearly in the concepts that they wish to submit. Innovative methods and materials used for making the presentation will be highly appreciated and may be considered for additional points.

In this round of Birla White Yuva Ratna Students' Design Competition, the emphasis is more on the quality of the project subject than on the size of the proposed building structure. Importance will also be given to ideation process than to the architectural mass or to the design orientation for the sake of being different or innovative.

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The Site Plan

Contd...

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The Programme

Category – 01: Interpretation Centre (Institute) for Rain Forest Ecosystem

This building will be located within the main site as per choice of the participant. The total built up area for this will be 2500 Sq. Mts. which can be constructed in multiple floors, but total height of the building not exceeding more than 15.0 meters. The building programme for the Interpretation Centre will be as given below:

200.00 Sq. Mts. Entrance Lobby, Reception and Exhibition cum Display Centre500.00 Sq. Mts. Research Centre with Two labs [200 Sq. Mts. each] 50.00 Sq. Mts. Research Scholar Study Area [4 Nos.]150.00 Sq. Mts. Reference Library and Reading area etc.600.00 Sq. Mts. Mini Theatre and Seminar/ Preview Halls400.00 Sq. Mts. Sample and Plant Study Area250.00 Sq. Mts. Director and Administration area200.00 Sq. Mts. Cafeteria and interaction Zone 150.00 Sq. Mts. Common Amenities, Toilet and Stores Etc.

The Sample and Plant Study Area will have roof in glass or other transparent material and one other side wall can also be in glass in order to allow natural sun light for the plant species in the lab area. Participants are free to provide open work areas as an extension of the proposed built areas to accommodate any other activities related to the crafts centre.

Category - 02: Visitors' Information centre and 100 Meters long approach way to the Eco Tourism Centre

This building will be located on the highway at the periphery of the Jungle Limits and will be approximately 100 Meters away from the Interpretation Centre. The total built up area for this will be 500 Sq. Mts. which can be constructed in maximum of two floors.The building programme for the Visitors' Centre will be as given below:

75.00 Sq. Mts. Entrance Lobby, Reception 100.00 Sq. Mts. Exhibition cum Display Centre 50.00 Sq. Mts. Souvenir Shop 125.00 Sq. Mts. Reference Library and Reading area etc.100.00 Sq. Mts. Cafeteria and interaction Zone 50.00 Sq. Mts. Common Amenities, Toilet and Stores Etc.

Common amenities like toilets, stores, lifts and staircases etc. will have to be accommodated suitably within the given total built up area. The areas given under each item are only indicative and can be marginally modified to suit the design requirement.

Birla White Yuva Ratna Awards – 2011(Rules, Regulations and Conditions)

Submission requirements and Criteria for Judging Competition Entries

1. Students can participate in either or both of the categories. 2. Entries in each category will be judged independently without any bearing on submission in the other category.3. Participant's year of study will not have any importance with reference to the category of submission.4. Each student is eligible to submit one entry in each category.5. For both categories the submission requirements and judging criteria will remain the same.6. All entries must be on A1 size single sheet. Multiple sheets will not be accepted.7. There is no restriction on media of presentation. The drawings can be hand drafted or on Auto-cad.8. 3D views and free hand sketches will be considered equally for marks.9. Marks will be awarded on the following basis. Thus every attempt should be made to fulfil all types of submission

requirements.

a. Understanding/comprehension of Design problem 15 Marksb. Design Contents and response to site conditions 25 Marksc. Presentation restricted to 1 no. A1 Size sheet 15 Marksd. 3D Views 15 Markse. Free hand sketches 15 Marksf. Innovation in Material applicability 15 Marks

10. Each of the A1 size entry should at-least consist the following:a. Site Planb. Floor Plansc. Sections and suitable self explanatory detailsd. Elevations either in the form of drawing or 3D renderinge. Brief note on concept and design approach-Not more than 200 wordsf. Any other suitable details or special feature of design proposal.

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Birla White Yuva Ratna Awards – 2011 (Rules, Regulations and Conditions) ... Contd.

11. All entries should be duly endorsed by your principal and submitted in sealed envelope/tube.12. The Entrant's name/college and category should be mentioned only on the Envelope.13. A Code no which will be given to you on confirmation of participation should only be mentioned on the drawing

(Individual names and college name should not be mentioned on the drawing - Preferably on Right hand side top corner).

14. The Contest will be open from 1st September to 12th November, 2011. 15. All Entries will remain the property of Birla White. 16. The Company also reserves the right to use the drawing for any purpose and anywhere as per its discretion without

obtaining/informing permission from the entrant.17. By submitting an entry the entrant passes on the copyright of the drawing to Birla White. 18. The entries will be collected from your college on 13th 2011 or alternatively you may courier it to reach our

local office before 15th 201119. The results will be announced after November 2011 at a Gala Awards function.20. Jury will comprise of eminent Architects.21. Candidate's identity/name of college will not be revealed to the jury.22. Technical presentation on Birla White products will be made at your college.

NovemberNovember

All entry forms to be filled online on“www.birlawhite.com”

Only online registration will be accepted.

A copy of form to be also sent along with drawings

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Birla White Textura

Birla White Levelplast

Birla White GRC.

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For a white, smooth and leveled surface for painting, Birla white Levelplast is your best solution. Levelplast can cover major undulations on the walls. This water resistant, white cement-based product is used on concrete / mortar walls (Internal and External) and ceiling for leveling purpose. Levelplast does not require water curing and can be applied even on moist surfaces. It has more adhesive strength, durability and increases the life of paints as compared to other conventional products like P. O. P and Gypsum. It fills the fine pores of mortar / Concrete walls and ceilings, to give an extremely smooth surface.

Picture your living space with an Egyptian cavetto-and-fillet cornice at the entrance, followed by decorative elevations inside, from walls and ceilings to staircase and minarets. It's not as impossible as it sounds! Glass Fibre Reinforced Concrete (GRC) made from Birla White Cement breathes life into your dream home.

Birla White GRC is a unique and revolutionary construction material, combining the properties of cement mortars with the flexural and tensile strength of special glass fibres. Currently used worldwide in cladding and associated architectural components, Birla White GRC is made of Birla White Cement, high silica sand, alkali resistant glass fibres and other admixtures. Naturally occurring oxide pigments are added to get the desired shade. It can be made to resemble natural stones or exposed brick or even wood.

GRC dramatically alters the internal or external character of any building and gives form to your imagination. Slender, slick and lightweight, it is a new revolution in the world of modern architecture.

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National Rounds:

Category 1:

THE PRIZES:

Category 2: SPECIAL AWARD

4th 1st 3rd 2nd

Faculty team guide of the winning teams:Rs. 5000/- each

College that submits highest number of entries:Rs. 20000/-

College that submits second highest number of entries:Rs. 10000/-

College with third highest number of entries:Rs. 5000/-

Rs. 50000 Rs. 25000 Rs. 15000 Rs. 10000

1st Rs. 20000

2nd Rs. 15000

3rd Rs. 10000

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'Interpretation Centre (Institute) for Rain Forest Ecosystem'

‘Visitors Information centre’

Regional Rounds:

Category 1:

THE PRIZES:

Category 2: SPECIAL AWARD

4th Rs.5000

1st Rs.20000

3rd Rs.10000

2nd Rs.15000

2nd 3rd

Faculty team guide of the winning teams:Rs. 2500/- each

College that submits highest number of entries:Rs. 10,000/-

Rs.5000Rs.10000

1st Rs.15000

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'Interpretation Centre (Institute) for Rain Forest Ecosystem'

‘Visitors Information centre’

A W A R D S 2 0 1 1Glimpses of Birla White Yuva Ratna Awards - 2010

stSmt. Rajashree Birla Presenting 1 prize in catagory1 to Ms. Deeksha Reddy.

Category 1 – winners

rdAr. Srinivas Murthy Presenting 3 prize in catagory1 to Mr. Pushpendra Kumar.

thAr. Srinivas Murthy Presenting 4 prize in catagory1 to Mr. Praveen Kumar V.

thAr. Nuru Karim Presenting 5 prize in catagory1 to Ms. Swati Sharma

Group Photograph of category 1 winners.

stSmt. Rajashree Birla Presenting 1 prize in catagory2 to Ms. Fatema Mehbuba Mehrin.

Category 2 – winners

ndAr. Nuru Karim Presenting 2 prize in catagory2 to Mr. P.M. Siddesh Kumar

Ar. Rajeev Thakker Presenting 3rd prize in catagory2 to Mr. Mohd. Saqib

Ar. Rajeev Thakker Presenting 4th prize in catagory2 to Ms. Srutee Bhut

Category-2, Group

GRC (Glass Fibre Reinforced Concrete) A W A R D S 2 0 1 1

GRC (Glass Fibre Reinforced Concrete) A W A R D S 2 0 1 1

Textura and Wallcare PuttyA W A R D S 2 0 1 1

Winning Entries - 2010A W A R D S 2 0 1 1

Global Development Centre

Crafts Exhibition cum Display Centre

Birla White Yuva Ratna Awards – 2011.

Entr y Form

Code No:

Photo

Name of Participant (In BLOCK LETTERS)________________________________________________________

________________________________________________________________________________

Date of birth: ______________________Semester:_____________________Year:____________________

Correspondence Address:_________________________________________________________________

________________________________________________________________________________

Permanent Address:____________________________________________________________________

________________ City_____________ Country_________________ Pin code_________________

STD Code____________ ____Ph. No.:____________________ Mobile No.:__________________________

Email Id:_____________________________ Repeat (Confirm) Email Id:______________________________

Alternate Email Id:_________________________Repeat (Confirm) Alternate Email Id:______________________

Interests / Hobbies:____________________________________________________________________

College Name:_______________________________________________________________________

College Address:______________________________________________________________________

_______________________________________City___________________ Pin code_____________

Tel. No.:_____________________________

Email Id:___________________________________College website: _____________________________

DUMMY FORM

Total number of entries submitted (A max of 2 entries in each category is permissible):

You may also apply in both categories. Tick whichever is applicable

Categories: 1.

Categories: 2.

I have read the Rules, Regulations & Conditions and I am agreeable to the same.

Participant’s Signature:___________________________________________________________

Faculty team guide Name:__________________________________________________________

Faculty team guide Signature:______________________Mobile No.: __________________________

Email Id:_____________________________ Alternate Email Id:____________________________

Principal’s Name:_______________________________________________________________

Principal Signature: ____________________________ Mobile No.:__________________________

Email Id:_____________________________ Alternate Email Id:____________________________

College stamp:_____________________

For office use:

STD CODE:______________________ Date of receipt:_________________________

'Interpretation Centre (Institute) for Rain Forest Ecosystem'

‘Visitors Information centre’

Note: All fields are mandatory. Incomplete forms will not be accepted.

UltraTech Cement Limited (Unit: Birla White)Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com