birgit resume7 1
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Birgit Keil “Ain’t marketing fun?”
Creative, experienced Marketing Director seeks partnership with the DIA to bring the world of art to life in the community. How am I going to do this you ask? With my expertise in marketing, leadership, design sensibilities, client relations and most of all - passion.
Marketing Strategize, concept and design print, tv, web,video, and collateral. Production and client presentation experience. National, regional and local work includes automotive and non-automotive. An excellent communicator who can "plus" your client relationships. • Creative strategy and development of national and regional
events and promotions.• Worked with account and client to set goals and manage
assignments to completion. Design and project management of Chevy National Events and Promotions, 2010 and 2011 Chevy e-mail communication stream, including launch and mailings. Managed Chevy CRM materials as well as Truck Catalogs.
Leadership & Management The idea is that I let people do their own thing. To see the light go on. Give them the autonomy and ownership of the project. This is when creativity blossoms and builds leaders along the way.
• Recruited to form the Chevrolet Regional Advertising Division. As one of 5 in a core group, eventually built up and supervised a staff of 46 creatives in broadcast, print and on-line advertising with billings of $480 million.
• Worked with cross functional teams to build the Chevy brand including account, digital design, production, CRM, interactive events, experiential marketing and media buying. Top to bottom.
Client Relations I believe the personal connection fosters professional loyalty and respect and builds long-term relationships. With engagement through social media channels, I’ll be given the added ability to foster relationships which will effect the community and the image of the DIA in a positive way. • Chevy clients requested that I be assigned to work on their
account and projects.• Raised funds for an ALS event competition through BizdomU,
resulting in the highest amount of donations received forthe 2010 class.
• Utilized social media customer engagement to effectively market and establish loyal client and colleague relationships.
Budgets Planned budgets for multi-million dollar Chevy Events and Promotions from top to bottom - bidding to completion.
• Supervised 3 major events a year with a budgets ranging from 2.3 to 5 million dollars and 5 annual promotions with budgets ranging from $500K - $700K.
• Always conscious of budget and always within deadline.
www.birgitkeil.comlinkedin.com/in/birgitkeiltwitter.com/birgitkeil
www.justbeacartoon.comfacebook.com/JustBeaCartoon
Phone: [email protected]
“Birgit was one of the shining stars at C-E. She is dedicated and
demands the highest quality from her work. Birgit has a great
personality, is a joy to work with and is gifted with strong
conceptional skills. Her design sense ain't bad either! I'd work with
Birgit again in a heartbeat. Scott DuChene
Senior Director/Creative Services
“Birgit is an extremely talented creative professional. She maintains a great outlook and positive attitude through even the toughest creative problems placed in front of her. I've
had the good fortune of working with her on a number of challenging projects where her ability to strike the right balance between creative
direction and business needs played a key part in their overall success.” Heath Krumlauf, Senior Broadcast
Producer, Campbell-Ewald
“Birgit is great to work with, both from a conceptual standpoint and
an organizational one. Besides being able to provide the impetus for a
good idea, she can take an idea with potential and make it better. She is
also an excellent manager, with a lot of experience directing projects and
presenting to clients.” John Marshall,
Senior Copywriter, Campbell-Ewald
Birgit Keil [email protected] 248-425-8576
HistoryCreative Consultant• Freelance Art Director and IllustratorFebruary 2010 - Present.
Chicken Soup, Inc.• The Big Chicken/Owner1987 - PresentDesign, write, manage and market award winning whimsical designs and illustrationsfor advertising, greeting cards and collateral.
Clients and Work Include:Recycled Paper Greetings, TIME Magazine,Renaissance Greetings/FTD, Marion Heath GreetingCards, Humane Society, Aids Innerfaith Network, Pet Supplies Plus.
• “Just Bea” Cartoon2010 and beyondjustbeacartoon.com, - a green and causeminded cartoon/blog. To find out more go tofacebook.com/JustBeaCartoon.
Campbell-Ewald Advertising, Warren MI• VP, ACD, Art DirectorNovember 2008 - February 26, 2010Responsible for the design and management of 2010 and 2011 Chevy e-mail communication stream, including launch and mailings. Manage Chevy Truck Catalog & CRM materials.
October 1994 - November 2008Managed Chevy Retail (129 Chevy Dealer Associations) and Chevrolet Regional. Also: New Business Presentations
J. Walter Thompson, U.S.A., Detroit MI• Senior Art DirectorJanuary 1992 - October 1994Supervise creative on $9 million accountClients include: Ford Dealer Advertising Groups. Also: New Business Presentations, Sparky Anderson's C.A.T.C.H. for Kids,Red Cross
EducationWayne State University BA in Liberal ArtsConcentration in Fine & Graphic ArtsBizdomU, Detroit, MIAugust 2010 - November 2010Entrepreneurial Business Development
A “Just Bea” cartoon developed and featured at the “Detroit Earth Day 2011” Event at the DIA.
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Special Training, Skills & Certificates• Covey Training• Presentation Skills Training• Executive Presentation Skills Training• Diversity Training - Management series• Sexual Harassment Seminar• Harassment/Diversity Training• Affirmative Action & Diversity Training • How to Deal with Different Training• Diversity: The Business of Inclusion • Affirmative Action & Diversity Training • Home Staging Certificate
Awards and RecognitionThe Cartoonist Studio.com - National Cartoon Contest. “Just Bea” Cartoon made it into round6 of 10.
(2) PACE Excellence Awards - 2011 Tomorrow’s Child/Michigan SIDS
National Award from TIME Magazinefor creating winning Statue of LibertyFoundation Ad.
CADDY Award - 2002 Award Finalist
(9) Telly Awards
(2) DANDY Awards
C-E Creative Excellence Award - 1996 Gold
Campbell-Ewald Employee of the Year - 1995
AIN - Aids Interfaith Network1995 “On Wings Of Angels” Holiday Card Collection - Honorable MentionBest Selling Card of the collection
AIN - Aids Interfaith Network1994 “On Wings Of Angels” Holiday Card Collection - 3rd Place Best Selling Card of the collection