Middle Eastern

By Debsena - April 20, 2015

A Snapshot of the key indicators in the region

** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others 2

3

Some Stats

** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others

4

What they do

** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others

5

Some numbers from the Arab world

Music Lovers

77%

Others23%

0%

20%

40%

60%

80%

18-24 25-34 35-44 45+

Importance of Music

** Sources: middleeastmedia.org, InternetLiveStats, IPSOS & Others

0%

10%

20%

30%

40%

50%

60%

UAE Kuwait KSA Jordan Lebanon Egypt

Online Streaming Across Internet Users

0%

20%

40%

60%

80%

100%

Music Videos Games Others

Download by Content Type

6

Some numbers App World

7

Ease of access

User Engageme

nt

Recall Value

Better CPA

Personalized

Better User

Experience

Cross Device

Accessibility

Easier Content

Management

Less Develop

ment Cost

Easy targeting

Data heavy

Low recall value

Ease of access

DRM

Unlimited

Content

User Engageme

nt

High Data

Consumption

Huge Directory

Limited Choice

DRM Issues

Less Develop

ment Cost

Not Data Intensive

Anytime Access

Cost Effective

8

Better visibility

Ready target base

Low CPAShorter lifecycle

Low Marketin

g Cost

Lesser Revenue

Share

More Revenue

Share

Brand Value

High CPALonger

Lifecycle

Non Exclusive

Higher Marketing

Cost

9