birch run chamber facebook my business
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The F.P. Horak Company is honored to present Birch Run Chamber of Commerce with Facebook my Business by Social Media Impressionist, Jeff DeHaven. For more information please visit: www.fphorak.comTRANSCRIPT
my businessJEFF DEHAVEN | The F.P. Horak Company
Wednesday, July 24, 13
About Jeff
Wednesday, July 24, 13
About Jeff28-year old social media junkie
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. Horak
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMi
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress
Wednesday, July 24, 13
About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress32nd fastest texter in 2007 (West Coast)
Wednesday, July 24, 13
This morning’s agenda
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I see
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricks
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResources
Wednesday, July 24, 13
This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResourcesQ&A
Wednesday, July 24, 13
Why Facebook?
Wednesday, July 24, 13
Why Facebook?Word of mouth just online
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendations
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users
Wednesday, July 24, 13
Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users100 million people use Facebook on phone per/mo.
Wednesday, July 24, 13
Why Facebook?
Wednesday, July 24, 13
Why Facebook?Primary source of information
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographic
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customization
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing tool
Wednesday, July 24, 13
Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing toolKey customer service tool
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Drive more foot traffic
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Drive more foot traffic662 shares
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans59,532 impressions
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares282,866 impressions
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares282,866 impressions
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me?
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Raise awareness
Wednesday, July 24, 13
What can Facebook do for me? GOAL: Raise awareness737 NEW fans
Wednesday, July 24, 13
Best practices
Wednesday, July 24, 13
Best practices
Wednesday, July 24, 13
Best practices
Wednesday, July 24, 13
Best practices
Wednesday, July 24, 13
Best practicesPassionate content creator(s)
Wednesday, July 24, 13
Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)
Wednesday, July 24, 13
Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)Rich content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
Passionate content
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
“Brand-on” monitor
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
Real time marketing
Wednesday, July 24, 13
How to do it all?
Wednesday, July 24, 13
How to do it all?Get a team developed
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities Schedule times to get on Facebook
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one setting
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager App
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)
Wednesday, July 24, 13
How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)Tell your story & get personal
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeNot allowing fans to post on your wall
Wednesday, July 24, 13
Biggest mistakes I seeNot allowing fans to post on your wall
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeWrong use of profile & cover photo
Wednesday, July 24, 13
Biggest mistakes I seeWrong use of profile & cover photo
Wednesday, July 24, 13
Biggest mistakes I seeWrong use of profile & cover photo
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeBranding loss
Wednesday, July 24, 13
Biggest mistakes I seeBranding loss
Wednesday, July 24, 13
Biggest mistakes I seeBranding loss
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeWrong sized visual post
Wednesday, July 24, 13
Biggest mistakes I seeWrong sized visual post
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeIrrelevant content
Wednesday, July 24, 13
Biggest mistakes I seeIrrelevant content
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeDon’t comment on fans post
Wednesday, July 24, 13
Biggest mistakes I seeDon’t comment on fans post
Wednesday, July 24, 13
Biggest mistakes I seeDon’t comment on fans post
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeNot monitoring your page
Wednesday, July 24, 13
Biggest mistakes I seeNot monitoring your page
Wednesday, July 24, 13
Biggest mistakes I seeNot monitoring your page
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeLoss opportunity
Wednesday, July 24, 13
Biggest mistakes I seeLoss opportunity
Wednesday, July 24, 13
Biggest mistakes I seeLoss opportunity
Wednesday, July 24, 13
Biggest mistakes I seeLoss opportunity
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeNot following guidelines
Wednesday, July 24, 13
Biggest mistakes I seeNot following guidelines
Wednesday, July 24, 13
Biggest mistakes I see
Wednesday, July 24, 13
Biggest mistakes I seeNot sharing Facebook on other media
Wednesday, July 24, 13
Biggest mistakes I seeNot sharing Facebook on other media
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksScheduling post
Wednesday, July 24, 13
Tips & tricksScheduling post
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksPage Manger app
Wednesday, July 24, 13
Tips & tricksPage Manger app
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksTab creator tool
Wednesday, July 24, 13
Tips & tricksTab creator tool
Wednesday, July 24, 13
Tips & tricksTab creator tool
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksUtilize all design elements
Wednesday, July 24, 13
Tips & tricksUtilize all design elements
Wednesday, July 24, 13
Tips & tricksUtilize all design elements
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksUtilize all design elements
Wednesday, July 24, 13
Tips & tricksUtilize all design elements
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksMix up posting styles
Wednesday, July 24, 13
Tips & tricksMix up posting styles
Wednesday, July 24, 13
Tips & tricksMix up posting styles
Wednesday, July 24, 13
Tips & tricksMix up posting styles
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksNEW Facebook insights
Wednesday, July 24, 13
Tips & tricksNEW Facebook insights
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksPost by post analytics
Wednesday, July 24, 13
Tips & tricksPost by post analytics
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksBoost Post
Wednesday, July 24, 13
Tips & tricksBoost Post
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksFacebook Offers
Wednesday, July 24, 13
Tips & tricksFacebook Offers
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksPost tools
Wednesday, July 24, 13
Tips & tricksPost tools
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksbit.ly (link sharing)
Wednesday, July 24, 13
Tips & tricksbit.ly (link sharing)
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksFill in “About” info & page category
Wednesday, July 24, 13
Tips & tricksFill in “About” info & page category
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksPage Policy
Wednesday, July 24, 13
Tips & tricksPage Policy
Wednesday, July 24, 13
Tips & tricksPage Policy
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricksHave fans sign up for notifications
Wednesday, July 24, 13
Tips & tricksHave fans sign up for notifications
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Tips & tricks
Wednesday, July 24, 13
Resources
Wednesday, July 24, 13
Resourcesmashable.com
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.com
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.comsocialmediaexaminer.com
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pages
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes Bay
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint Chapter
Wednesday, July 24, 13
Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint ChapterSocial Media Association of Michigan
Wednesday, July 24, 13
Q&A
Wednesday, July 24, 13
Reach me anytimeJeff [email protected]/jeffdehavenfphorak.com
Wednesday, July 24, 13