The Solutions to Troubled Skin

Presented By: Dr. Swati GogawatSukhwinder KourDigvijay Singh YadavKedar RisbudRohan WartyChitwant Tahalyani

INTRODUCTION BioSkin is a Singapore based health and wellness company

Provides products and services in skin and hair treatment

Also provides spa, slimming, pedicure and manicure, health and beauty services

Subsidiaries:

1. AbsTrim Men

2. Nails Concept

3. O2 Skin

Philosophy-

“No Squeezing, No Scarring and No Enlarged Pores”

Founded in 1996; first outlet at The Adelphi

Mathilda Koh – from dry skin-ned stewardess to CEO

Began with providing primarily skin treatment

solutions

The Success Story

Focus on both customer and employees

4 P’s – Perseverance, Patience, Proper Planning

Quality service, trademark professionalism

Technological upkeep

Sound research and testing

From print ads to reality shows

6 outlets across Singapore

Superbrands award for 6 consecutive years

Product Concept

• Core benefit : Complete skin care

• Basic product : Skin treatment, skin treatment products

• Expected product: Skin, hair treatment, professional service; Bio O2 Light Infusion Therapy

• Augmented product : Slimming treatments ;

Jamu Slimming Treatment

• Potential product: Complete wellness treatments and products

Geogra

phic

Segm

enta

tion

•Up Town

• Down Town

Dem

ogra

phic

segm

enta

tion

• Tourists

• Women

• Men

• Income

• Medium

• High

Psy

chogra

phic

segm

enta

tion

• Life Style

Behavio

ura

l se

gm

enta

tion

• Occasions

• Loyal customers

Targeting

Premium customer base

Skin Rebirth

Stem Cell Radiance Face Treatment

Spa treatments

Popular customer base

Acne, Pores, Scars treatment

Gels, Sunscreens, Moisturizers

Facials

POSITIONINGHigh Price

Less Popular

Low Price

More Popular

DIFFERENTIATION

Focus on Asian skin

Latest technology

Researched, developed and manufactured in US

No side effects on herbal products

Exclusive distributorship positions with the

suppliers.

Providing prior information about the test and

treatment

Marketing Mix

Product

Price

Promotion

Place

SWOT in Indian Markets

STRENGTHS

High Technology

Cultural Affluence

Wide variety of products

Ranging from medium to

high prices

WEAKNESSES

No global presence yet

OPPORTUNITIES

Franchising

Training institutes

Tier II, Tier III cities

THREATS

Existing players

Launch of BioSkin in India

Expansion Strategy-They should expand from

Tier I by opening some center saloons and then

training staff for Tier II,III cities.

Pricing strategy- They should focus on pricing

strategy ranging from affordable to high price.

Promotional Strategy –Various discounts and

deals, organizing Workshops and seminars and

displaying their products in local saloons.

Social Media Strategy-Evaluate online potential,

Maximizing online visibility and Designing a web

page especially for Indian market.

Introducing various

weight loss programs

specifically targeting

belly treatments

BioSkin expanded into

men saloons by opening

a new subsidiary

“AbsTrim Men”

Nominated for Asia Excellence

Award 2014

Awards

Super brands 2009

Singapore brand 2011

2012 Asia Pacific Brands Award

Awarded as super health brand

Asia Pacific Beauty, Slimming & Hair Trusted

Brand

Promising SME 500, 2013

Singapore's outstanding enterprise 2013

Singapore's entrepreneurs award 2013

References

• http://www.beautyundercover.sg/

• http://bioskin.com.sg