Biodiesel &

The Petroleum MarketerBrad Ware

Illinois Petroleum Marketers Association

- RETAIL 101 -

• Petroleum Marketing – A penny in our industry makes a big

difference

• Brands– Major Oil– Independents

• Gasohol Era– Early 1970’s– Customer Service

Diesel Facts

• Diesel is commonly known in our industry

• However – Change has been inevitable & change can be good

• ULSD – A New Venue

BioDiesel Facts

• B-11 & Illinois• Lubricity Issues• Education:

– Retailers– Motoring Public

What About Biodiesel?

• Reliable Product is Necessary for Retailers

• Customer Service - Is It A Retailer Problem?– Fuel Quality– ULSD– Biodiesel

What About Biodiesel?

• Challenges we presently face with auto industry – B-11

• Label Law effective July 2008

IMPERATIVE ISSUE!

• For the Petroleum Marketer…

• QUALITY - Production standards will assist petroleum marketers at the retail level and enable them to offer a quality product.

BioDiesel

Improved Air Emissions

Improved Lubricity Functions

Renewable Fuel Source