binu - data efficient mobile internet
TRANSCRIPT
Commercial-in-ConfidencebiNu Research & Rewards - Road Map 2015
Data Efficient Mobile Internet Platform
Commercial-in-Confidence
❏ biNu is a virtual smartphone platform of cloud based mobile
apps and services
❏ Runs on Android and Java feature phones
❏ User experience is super-fast response times (0-3 seconds on 2G) and extremely low data usage
❏ Apps and content are 100% managed and maintained in the cloud (no downloads and updates)
❏ Incredibly bandwidth efficient - mobile data cost per highly engaged user ~Rs. 6 (US$0.10) per month
❏ Ideal platform to create “data lite” versions of native apps to reduce the barrier of mobile data cost for end user adoption
❏ Zero-rating options like Airtel Zero are an opportunity to leverage the biNu platform to drive significant user growth with positive ROI
Introduction
Commercial-in-Confidence
❏ The biNu platform has been designed ground-up to optimise:
● mobile bandwidth: <10 MB per month per highly engaged user● user response time: 0 to 3 second response times (even on 2G)
❏ Protected by 4 US patents (also filed in India)
❏ Designed to work well on low-cost, under powered mobile devices and/or restrictive mobile network connections (2G, congested 3G)
❏ App processing 100% performed in the cloud
❏ Mobile client does not use device processing for graphics, screen rendering, app processing etc.
❏ Trade-off for speed and efficiency is a restricted but very usable UI capability compared to native apps (no swiping, sliding, copy & paste etc.)
❏ biNu UI supports text, images, audio, user data input and very flexible layout design
❏ Video supported via external call to device browser / media player
Core Technology
Commercial-in-Confidence
biNu Economics
biNu is zero-rated in Zimbabwe, consequently:● Java usage 10x higher● Android usage 4x higher● Android usage grew to 78% from 20% prior to zero-rating
biNu economics of paying to zero rate:● monthly data cost per user ~US$0.09, or US$1 per year
(with 5 hours online each month)● effective CPM page view cost of data ~US$0.10
No other mobile app or cloud platform comes close to the bandwidth efficiency of biNu
Commercial-in-Confidence
The biNu platform enables a compelling super-fast mobile internet experience at dramatically lower data cost.
Works particularly well on entry level devices and slow mobile network connections.
Provides a significant opportunity for OEMs, content providers and marketers to value-add their products and services with data-lite
apps to accelerate user adoption and growth.
The Opportunity