ACCA Case StudyAustralian Centre for Conteporary Art

The building has a contemporary and unique fascia. The rusted structure provides a memorable icon

for the centre. It seems most of the architecture is there to build a creative statement. Nearby the

ACCA building the yellow structure “Vault” by Ron Robertson-Swann is a highly notable melbourne

landmark that acts as a totem for the centre. This I assume is to help with peoples recognition of the

area.

The san-serif open and square style font on the fascia of the ACCA represent the contemporary nature

of the building and what it houses. Also, the contrast between the rough rusted wall and the chrome

lettering helps create a clear distinguiment of the signage.

The main entrance way is easily located by the tallest section of the building.

The triangular shaped spike gives a notable landmark for the entranceway to

the building.

The ACCA layout constantly changes due to rotating exhibitions. The space is

intentionally set up to be changable so that it is more versatile.

Assessment:

As has been used at ACCA, the type face

style should re! ect the mood and style

of the surrounding environment. The

style we plan on following is modern

heritage which should be re! ected in

the typeface, material and form.

James Herd

Predictable Abstract

PossibleProbable

Calm Energetic

PossibleProbable