billy bio: telphone prospecting skills
TRANSCRIPT
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A tale of one mans quest to A tale of one mans quest to get his innovation into the get his innovation into the
hands of the decision makerhands of the decision maker
told byAlly McCulloch
BillyBio & the Chalice of Change
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Know thyKnow thyProspectProspect
• buy list ?buy list ?• phonephone• networknetwork
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You have 10 seconds:
• Who you areWho you are• ReasonReason• BenefitBenefit
EffectiveEffectiveOpeningsOpenings
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“ “ Good morning, My name is William Good morning, My name is William Biotech, holder of the Chalice of Biotech, holder of the Chalice of
Change – a secret that has Change – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is
to identify City Fathers who are to identify City Fathers who are interested in building a better city by interested in building a better city by
reducing waste and increasing reducing waste and increasing productivity…”productivity…”
Effective Introduction
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“ “ Good morning, My name is Good morning, My name is William William Biotech, holder of the Chalice of Biotech, holder of the Chalice of
ChangeChange – a secret that has – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is
to identify City Fathers who are to identify City Fathers who are interested in building a better city by interested in building a better city by
reducing waste and increasing reducing waste and increasing productivity…”productivity…”
Who you are
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“ “ Good morning, My name is William Good morning, My name is William Biotech, holder of the Chalice of Biotech, holder of the Chalice of
Change – a secret that has Change – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. the Kingdom. The reason for my call is The reason for my call is
to identifyto identify City Fathers who are City Fathers who are interested in building a better city by interested in building a better city by
reducing waste and increasing reducing waste and increasing productivity…”productivity…”
Reason for call
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“ “ Good morning, My name is William Good morning, My name is William Biotech, holder of the Chalice of Biotech, holder of the Chalice of
Change – Change – a secret that has a secret that has transformed walled citiestransformed walled cities throughout throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is
to identify City Fathers who are to identify City Fathers who are interested in interested in building a better city by building a better city by
reducing waste and increasing reducing waste and increasing productivityproductivity…”…”
Why they should talk
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You have 10 seconds:
• Who you areWho you are• ReasonReason• BenefitBenefit
EffectiveEffectiveOpeningsOpenings
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EffectiveEffectiveMessagesMessages
• Sell next stepSell next step
• Don’t be shyDon’t be shy• ActionAction• Keep promisesKeep promises
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IncreaseIncreaseVisibilityVisibility
•Traditional Traditional • Internet Internet
• industry sitesindustry sites• seoseo• expert adviceexpert advice• build buzzbuild buzz
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IncreaseIncreaseVisibilityVisibility
Web PresenceWeb Presence
• wiki’swiki’s• forumsforums• blogsblogs• seoseo
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Billy built a network of Billy built a network of contactscontacts
gatekeepers influencers decision makers
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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Billy got to know the Billy got to know the gatekeepersgatekeepers
learned to trust Billy always kept his promises
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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research & identify
prospects
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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have an effective
introduction
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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leave effective messages
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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offer passive and active response channels
BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
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BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
only sell benefits of next step
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BillyBio & the BillyBio & the Chalice of ChangeChalice of Change
www.allymcculloch.co.uk
QUESTIONSQUESTIONS