billboard cruisersMedia Kit

Move away from static adver-tising and get your message in motion with Billboard Cruisers!

Billboard Cruisers deals in creating vehicle wrap advertis-

ing fleets for clients who want a new and unique method

to move their message in places where their clients and/

or customers live, work and play. Research shows vehicle

wraps are one of the most cost-effective and innovative

forms of advertising in today’s competitive market. Each

wrapped vehicle will allow you to reach between 30,000 -

70,000 views per day. It is the only form of advertising that

can directly reach your target demographic.

Billboard Cruisers maintains a database of drivers (we

like to call them “Brand Wrapresentatives“) who are ready

to “wear” your advertisement on their vehicles. We work

with our advertising clients to determine which Brand

Wrapresentatives best match the ad market for each par-

ticular campaign. With every vehicle you choose to have

wrapped with your message, not only will you be reaching

more potential clients in an eye-catching and memorable

fashion, but you will also be supporting local members of

our community.

Why Billboard Cruisers?

How We Do It.

“In advertising, not to be different is virtual suicide.” – William Bernbach

Billboard Cruisers is a local Albuquerque, NM compa-

ny. We love this city that we call home and we would

like to play a part in stimulating our local economy.

We believe that by uniquely and creatively diversifying

your advertising campaign by utilizing Billboard Cruis-

ers, you will find more people remembering you, your

company, and your services — creating an unforget-

table, moveable imprint of your business.

We utilize the experienced professionals at Genesis Signs (http://genesis-signs.com/) to provide their expertise in ve-

hicle wraps to assure that your project goes smoothly

Who we are.

Unique And MemorableThere is more to the big picture other than Billboard Cruisers be-

ing the biggest bang for your advertising dollars. We actually do

have some metrics and statistics that back up the fact that vehicle

wraps are by far the smartest advertising decision that you can

make in today’s competitive market.

According to the Cox Communications/Eagle Research:

48% of those polled viewed car wraps as the most unique adver-

tising medium available. Car wraps and television ads were viewed

as the two most memorable mediums. 47% of 18-34 year olds

surveyed found car wraps especially memorable. Car wraps rank

highly among advertising media for positive associations. Of the

target population, 61% spend over 1 hour per day on the road and

33% spend over 2 hours.

Mobile ad messages have a 97% recall rate(Source: Transportation Advertising Council of America)

Vehicle Graphic SpecificationsRGB Photoshop .psd files are recommended for Ve-hicle Graphics.

Vehicle Graphics require a minimum of 6” bleed – DO NOT crop the artwork to the contour of the vehicle.

RGB color is preferred, with a color profile of Adobe RGB (1998).

Images should have a resolution of 100 dpi at final size.

We generally build our files at 1/10 scale, at a resolu-tion of 1000 dpi. If you receive a schematic from us, this will be its scale.

Please note that vehicle graphics files are typically quite large, often gigabytes in size.

Cost Comparison of Advertising Media

Here are some additional statistics supporting Bill-board Cruisers vehicle wrap advertising

*Mobile ad messages have a 97% recall rate (Source: Transportation Advertising Council of America)

*96% of respondents said mobile advertising is more effective than traditional outdoor advertising (Source: Perception Research Services)

*Mobile ads generate 2.5 times more attention than a static billboard (Source: Perception Research Ser-vices)

*Individual vehicle advertising generates 30,000 to 70,000 daily vehicular impressions (Source: Transpor-tation Advertising Council of America)

*76% of respondents stated they are spending the same or more time in their vehicles than the previous year (Source: Perception Research Services)

*30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see (Source: American Trucking Association)

*Alternative out-of-home advertising is one of the fastest-growing media segments, expanding at double-digit rates every year from 2001 to 2006, with a compound annual growth rate of 22.6% for the pe-riod, according to PQ Media. (Source: PQ Media “Al-ternative Out-of-Home Media Forecast 2007-2011”)

*Outdoor media play a vital role in the media mix by reaching consumers missed by other media and enhancing the exposure of other media. Outdoor media reach those Americans not exposed or only lightly exposed to newspaper and local television news. Outdoor media and radio are complementary as consumer exposure to both Outdoor and radio grows in lock step. (Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix)

Mobile ads generate

2.5 times more attention than a static billboard (Source: Perception Research Services)

Cost ModelPer vehicle cost to wrap: ~$2,000 ($10 per sf)

4-Week Wrap Rent per vehicle: $300

Contract length based on 4-week terms

billboard cruisersMedia Kit

Contact Information

Jeffrey A. SmithFounder & CEO, Billboard Cruisers LLC505.934.7472jeff@billboardcruisers.comwww.billboardcruisers.com