billboard bread
TRANSCRIPT
REFRAME USE AND VALUE OF A LOAF OF BREAD
11/7/2012Rahul Deedwania
Jayne DouglasDiana Galer
Shannon GogginRachel Harrigan
The WinnerThis idea keeps the intrinsic value of bread as nutrition and adds additional value
“ thinking of the unused surface of a slice of bread, that's a completely wasted advertising opportunity - develop food coloring adverts to be put on slices of bread. Maybe it results in the loaf of bread being free to the consumer, and may be the food coloring could have nutritional value...”
Making Dough from Dough
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Over 2 dozen bread types available; multiple messages per loaf
Food coloring is safe and eye catching
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