bill kelly
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Bill Kelly. Chameleon Associates. About Us. We were founded in 2006 We have experience in both the public and private sectors Our team has expertise in a wide range of subjects including: Sales & marketing Team building Education Pricing Change Management Strategic Planning Etc…. - PowerPoint PPT PresentationTRANSCRIPT
Bill Kelly
Chameleon Associates
About Us
We were founded in 2006 We have experience in both the public and
private sectors Our team has expertise in a wide range of
subjects including: Sales & marketing Team building Education Pricing Change Management Strategic Planning Etc….
What we do
We’re a training company We deliver training for:
Schools Colleges Businesses Individuals
Our education courses cover: Motivation Communication Skills Personal Development
Our Business courses include:
Presentation Skills Dealing with Difficult People Leadership
the Audience
that’s you!
The BIGGEST mistakes
Ever…
using a screen like a sheet of
paper
creating a presentation as a
document
The tools you need…
Not all presentations are the same
Introduce your Company or OrganisationSell a new product or service
Support a bid or proposalLaunch an idea or concept
Training workshopsInternal reporting
The Basic Steps
Your ObjectivesKnow the AudienceInformation
Create a beginningCraft the ending
Visual Aids/Handouts
Create the middle
Your objectives
Why am I doing this presentation?What do I want to get from it?How long do I have?
Your objectives
Why am I doing this presentation?
InformPersuade
Teach
SellEntertain
MotivateTrain
My Objectives
Why am I doing this presentation?What do I want to get from it?How long do I have?
I want you to leave today believing that you can create and deliver truly memorable and effective presentations.
I want you to be aware of the mistakes other people make when presenting. So you can learn from them and become better.
I want you to understand just how important it is that you are able to communicate your organisation’s core messages to you target audiences.
I want you to start you on the path to becoming presenters that others worry about following.
I want you to tell other people how much they would benefit from my workshops.
Knowing the Audience
Why am I doing this presentation?
What might the audience already know?
What do I want them to know?
What do I want them to do?
How well do you know your Audience?
Knowledge Experience
NeedsGoals
Formality
Interests
Everyone has a preferred way of absorbing information
Emotion
Learning StylesVisual Auditory KinaestheticSeeing Hearing Doing
Feelings
Creating the Content
A presentation should tell a story…
“Once upon a time…….”
“There was a princess…….”
“And they all lived happily ever after…….”
Engage the audience
Context
Relevance
Consequences
Actions
Create a Middle
How things are now
How things could be
PerfectFuture
Context
Relevance
Consequences
Actions
Information
Why am I doing this presentation?
What might the audience already know?
What do I want them to know?
What do I want them to do?
Your objectives
Why am I doing this presentation?What do I want to get from it?How long do I have?
22501500750Words
543Key Points
4 pages3 pages1 pageA4
15105Minutes
5 Minutes
About 750 words
3 main points
15 Minutes
About 2250 words
5 main points
10 Minutes
About 1500 words
4 main points
remember…
YOU ARE NOT WRITING AN ESSAY!
So how long will it take to put all my stuff together in a presentation?
And when should I start?
The amount of time required to develop a presentation is directly proportional to how high the stakes are.
Source: “Slideology” – Nancy Duarte
Far longer than you imagine
Source: Me
Between 5 and 50 times the length of your presentation
Your ObjectivesKnow the AudienceInformation
Create a beginningCraft the ending
Visual Aids/Handouts
Create the middle
"I am sorry this is such a long letter.I did not have time to write a short one.“Blaise Pascal
Why am I doing this presentation?
What might the audience already know?
What do I want them to know?
What do I want them to do?
Information
Keep it simple
Avoid jargon and slang
Use pictures if you can
Create a story your audience can
follow
10 minutes
The 10 minute presentation…
To tell the audience about your organisation
To get something from them
To help them find opportunities for you
To gain and build trust and respect
Why you do what you do
What you do
Who you do it for
Why they use you
What to tell them?
Create an Ending
The audience need to know when you’ve finished…..
Any Questions?
NO !!!!!!
Create an Ending
Tell them what you want them to do next.
A Call to Action…
Do something!
You need to leave them…With something to remember and think about
Motivated to try something new
Bubbling with enthusiasm
Committed to taking action
Discussing the presentation long after it has ended.
Do one of these…
Restate your objectivesAsk the audience to do something specificPresent OptionsWarn of the consequences of inactionMake an emotional appeal
Create a Beginning
Grab the attention of the Audience!
Extraordinary
Memorable
Bold
Invigorating
Challenging
Provocative
Flamboyant
Your opening should be…Unconventional
Thought provoking
Stimulating
Startling
Contrary
Bigger than life
Unpredictable
Did you know?
As many as one in 12 children have some sort of caring responsibility?
That’s over 700,000 children
Visual Aids/Handouts
If people can fully understand your presentation just by
looking at your slides – why did you need to be there?
Use bullet points carefully!
• Here’s what happens– If you follow
• The standard– Indents and font sizes
» In Powerpoint Templates
Use images instead of words…
Bill’s Bakery
• We make a range of cakes:– Chocolate– Sponge– Genoa– Iced– Plain
According to research by YouGov:
• 24% of employees say their company has clearly communicated business objectives.
• That means that the remaining 76% have no idea where their company is going.
24% of employees say their company has clearly communicated business objectives
76% have no idea where their company is going
Source: YouGov and Department for Business Innovation and Skills
?
Colours and Fonts
Slide Design
KEEP IT SIMPLE
WELCOME
TO THE
HOUSING STRATEGY
COMMUNITY CONSULTATION
EVENT
23/02/2011
What’s a Housing Strategy
Do we have enough housing? Is it the right type? Is it in good condition? Is there enough choice for people? Housing the homeless Support for vulnerable people Housing Renewal Neighbourhoods and jobs
The Merseyside Local Transport Plan
Supporting Sustainable Inclusive Regeneration A Multi-modal package of measures A SINGLE INTEGRATED PUBLIC TRANSPORT NETWORK, including:
- Merseytram – 3-line network- Merseyrail Upgrade/Re-franchise- 15 Quality Bus Corridors (90km bus lanes)- Interchange Strategy- Information Strategy- Park & Ride Strategy- Liverpool City Centre Movement Strategy
£210 million indicative settlement 4 Major Schemes:
- Merseytram Line 1- Liverpool South Parkway
(Allerton Interchange)- Central Station Upgrade- Hall Lane Scheme
Merseyside Centre of Excellence- Public Transport- Transport Planning- ClearZone Trailblazer
Avoiding problems on the big dayGet there early!
Make sure your files are compatible
Have more than one copy of your presentation
Save files as an early version
If possible, use your own equipment
remember….
It takes practice to look effortless!
key messages to remember
Remember…
It’s not about you – it’s all about your audience
Remember
People recall images more easily than words
Remember…
The content of your presentation is more important than how you deliver it
Do not worry if others do not understand you.
Instead worry if you do not understand others.
Confucius, Chinese philosopher, 551-479 BC.)
Chameleon Associates
The Cost of Poor Communication
PeoplePeople
BusinessBusiness CustomersCustomersSuppliersSuppliers ££
£
A few numbers for you…
Impact of The Communications Gap
0
10
20
30
40
50
60
70
80
90
100
Losing money through ineffective communication?
85%
Source: Sales & Marketing Management Performance Newsletter
Impact of The Communications Gap
0
10
20
30
40
50
60
70
80
90
100
30 to 60 minutes per person, EVERY day is wasted reading
poorly written communications
44%
Source: Sales & Marketing Management Performance Newsletter
Impact of The Communications Gap
0
10
20
30
40
50
60
70
80
90
100
Information not readily available?
55%
Source: Sales & Marketing Management Performance Newsletter
What impact is this having on YOUR business?
PeoplePeople
BusinessBusiness CustomersCustomersSuppliersSuppliers
Wrong productOverchargingLate Payment PenaltiesWasted Time
PeoplePeople
BusinessBusiness CustomersCustomersSuppliersSuppliers
Lost customersReworkDamaged reputationComplaintsLate PaymentsLegal CostsWasted Time
PeoplePeople
BusinessBusiness CustomersCustomersSuppliersSuppliers
Lost customersReworkDamaged reputationComplaintsLate PaymentsLegal CostsWasted Time
High Staff TurnoverDifficulty RecruitingOvertime PaymentsInefficiency