Realtime NY 11 | June 6, 2011 | New York

@realtimereportTheRealtimeReport.com

Lessons From The Start Up Bus:Cultivating Organizational

Entrepreneurship

Realtime NY 11 | June 6, 2011 | New York

The Start Up Bus

•March 2010 - 1 bus, 25 Buspreneurs, 6 concepts•March 2011 - 6 busses, 150 Buspreneurs, 36 concepts

•Rules: No preconceived concepts (everything must happen

on the bus) If you have an idea – Pitch It! You are creating a start up, there are no rules!

Realtime NY 11 | June 6, 2011 | New York

5 Pillars of Creative Entrepreneurship•Collaboration•Customer Focused•Personality•Honesty•Empowerment

Realtime NY 11 | June 6, 2011 | New York

Collaboration Tools•Integrate what people use - Twitter, Facebook, Basecamp, Google Docs

•Be part of the real time communication process•Follow These Two Rules:

Focus On People Promote Participation

Collaboration

Realtime NY 11 | June 6, 2011 | New York

Who Owns Customer Service

•First define who are “customers” Hint - they can also be internal

•Does the customer have a voice Are they represented in your organization

•Where are customers talking about you? Hint - ONLINE, Everywhere!

•How do you monitor, engage, answer, promote?

Customer Focused

Realtime NY 11 | June 6, 2011 | New York

Cloud Based Brainpower

•Does everyone really love what they are doing?•Do you promote side projects?

Google’s 70/20/10 Rule

•How do non-employees drive your business•What are your employees passionate about?

Personality

Realtime NY 11 | June 6, 2011 | New York

Learn to Love, not Fear,Real Time Communications•Would you ever ask your social network their opinion

•Would you ever invite an unhappy customer to visit your facility

•Are you looking for an honest answer, or are you looking for an answer you want to hear

Honesty

Realtime NY 11 | June 6, 2011 | New York

Defining Empowerment

•Are your people empowered to make a decision•Can those in your organization answer questions with confidence

•You hired them - you trust them•Promoting participation instills confidence

Empowerment

Realtime NY 11 | June 6, 2011 | New York

Lessons From The Start Up Bus•Always encourage collaboration•Make everyone own customer service•Use the network both inside and outside of the office

•Embrace “real time” communication•Empower people to make the right decision

Realtime NY 11 | June 6, 2011 | New York

Thank You!

Twitter - @IceJunkiesFacebook.com/billbrister

http://www.billbrister.combill@billbrister.com

Bill Brister