bild/wort–marken vol. 1
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Volume I
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LOTS OF THOUGHT, SENSIBILITY AND STORYTELLING GO INTO THE DESIGN OF A
LOGO, THE FIGUREHEAD OF ALMOST EVERY BUSINESS. OF COURSE, NOT ALL INITIAL
DESIGN CONCEPTS SEE THE LIGHT OF DAY; THERE IS USUALLY ONLY ONE WINNER.
THIS MINI-MAG SERIES DOCUMENTS OUR LOGO DESIGN APPROACH AND GIVES
THOSE WHO WERE LEFT BEHIND ANOTHER MOMENT IN THE SPOTLIGHT.
Preamble
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Nyman Carlson LLPApril 9, 2014
FOR THEIR FIRST FIRM IN TORONTO, LAWYERS DANIEL NYMAN AND TYLER CARLSON
REQUESTED A LOOK THAT WAS SIMPLE BUT SMART.
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This modern interpretation of a historic wax seal calls to mind traditional values of honesty and
modesty. Clean edges and a soft serif font make for a contemporary, refined composition.
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Concept 1
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This concept takes its inspiration from flags; not simply a communication tool, they also represent strength,
guidance and leadership. The serif font responds to the more conservative side of the business but
integrates perfectly with the dynamism and modern sophistication of the simple ascending line.
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Concept 2
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Inspired by scales, the ancient symbol for justice, this logo portrays perfect balance using simple geometric forms in the golden ratio, one of the most significant
style principles in architecture, art and design. The idea explores the creation of proportions that are pleasing
to the eye not by symmetry, but by harmony. The result is a confident design with a bold message.
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Concept 3
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This concept is playful but assertive, its modernist forms speaking more
to a lifestyle than to the conservative elements of the law firm.
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Concept 4
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3 WINNING CONCEPT
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