bikes in india

Bikes in India

Contents

Introduction

Hero Honda

Bajaj Auto

TVS Motors

Honda Motors

Yamaha Motors

Royal Enfield

Saturday, December 2

Origin of Bikes

Gottleib Daimler-First gas engine motorcycle-1885Saturday, December 3

Origin of Bikes

The first bike ever was inspired from a horse carriage

and was called Indian built by the Indian Motorcycle

company in America.

Birth of the motorcycle industry in India in 1955 for the

Indian army.

The first batch of 350cc Bullet - the super bike in India of

all times, from the Royal Enfield Company of UK were

received and assembled at Chennai.


Bikes And Its Needs


Motorcycle Distribution Across Globe


Distribution Across Asia


Production : Top 10 Countries


Sales trends in India

Second largest market in the world

5 times the size of Indian passenger car market


Factor Influencing Indian Market

Infrastructure development, especially in rural areas

Increase in disposable income

Innovation- development and introduction of new products, new technology, etc.

Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)

Current low penetration rate (MC/1000 pop)


Major Players


Market share

53%

18%

12%

13%

3%

1%

1%

Sales

Hero Honda

Bajaj Auto

TVS Motors

HMSI

Yamaha India

suzuki

Royal enfield


Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


Hero Honda Desh ki dhadkan

Hero Honda

People

Brijmohan Munjal Chairman

Pawan Munjal CEO @ MD

Products

Bikes


Hero Honda first to introduce Bikes in India

Huge Population( 1billion in 1980s)

35% of the population were Improvised.

Growth in per capita income in last decade.

Growing infrastructure.

THE LISCENCE RAJ customers in India for Bajaj Chetak were made to wait for 10 years

Ideal environment for two wheeled scooters


Hero Honda Basic Details

Head quarters in Dharuhera,Haryana

Revenue $ 2.8 bln

Website: www.herohonda.com.

M.D. and CEO Pawan Munjal

Chairperson Brijmohan Munjal


Hero Honda

Milestone and Activities

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed

1984 Hero Honda Motor Ltd. Incorporated 2000 Splendor declared 'World No. 1' - largest selling single two-

wheeler model . HHML is known for its innovative & Aggressive Marketing. The

advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.

HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda.

Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.


Products time lines. 1985 CD 100 rolled out

1989 Sleek introduced

1991 - CD 100SS introduced

1994 Splendor introduced

1997 street introduced

1999 CBZ introduced

2001 Passion and joy introduced

2002 Dawn and Ambition introduced

2003 CD Dawn, Splendor+, Passion plus, Karizma

2004 Ambition 135 and CBZ*

2005 Super Splendor, CD Deluxe, Glamour, Achiver.

First scooter model Pleasure introduced.

2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG

2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour

2009 - Karizma ZMR

2010 - splendor pro, Hunk.

CBZ(Power & Style)

Fuel economic

bikes

Wide mix of bikes


Bikes of Hero HondaSl.no Brand name Category Price(INR) Brand

1 Splendor 100 cc 39,000

Splendor2 Splendor+ 100 cc 42,350

3 Super splendor 125 cc 48,600

5 Splendor Nxg 100 cc 43,600

6 Passion Pro 100 cc 46,500Passion

7 Passion+ 100 cc 42,000

8 CBZ 160 cc 58,300CBZ

9 CBZ Xtreme 160 cc 63,000

10 Hunk 150 cc 61,800 Hunk

11 Karizma 225 cc 75,700Karizma

12 Karizma ZMR 225 cc 95,000Saturday, December 22

Splendor


Splendor Fill it shut it forget it Go

Launched in 1994

Variants:- Splendor

Splendor+ Generation nayi bharosa wahi

Super Splendor.

Splendor NXG

Splendor Pro

Made to cater for the need of the customer for fuel efficiency.

Target customers People who go for job and want fuel efficiency

Comfortable driving experience

People who want less maintenance

Decent looks and styling during that Point of time

Bike Ads/Hero Honda Splendor Commercial.mp4

Hero Honda Passion


Hero Honda Passion Born in a studio Go

Launched in 2001

Operates in:- 100 cc.

Fuel economy( a bit more stylish than Splendor)

It got introduced as a bridge model between CBZ and Splendor .

Target customers Those who wanted a mix of Style and Fuel efficiency.

Bike Ads/Hero Honda Passion TV Commercial.mp4

Hero Honda CBZ


CBZ Fully loaded Go

Launched in 1999

Operates in:- 160cc.

CBZ Xtreme

Made to cater for the need of the customer for Power & Style. An attempt to break Hero Hondas image of only fuel economic bikes.

Target customers Young guys who want to test the rush of their adrenaline.

Liked by the segment who wanted to enjoy through Biking.

Bike Ads/Hero Honda CBZ commercial.mp4

Karizma Jet set go


Karizma Jet Set Go Go

Launched in 2003

Operates in:- 225cc.

Design and Style Category

Made to accelerate your heart beat, it is the racer its cool and it is always ahead.

Target customers All those who want a stylish bike more of a status symbol rather than

utility

The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.

Bike Ads/Hero Honda Karizma - Jet Set Go.mp4

Hero Honda Hunk


Hunk Every body follows the Hunk Go

Launched in 2007

Operates in:- 150 cc

Stylish category

Made at par with CBZ but its features are loaded towards looks and style a.

Target customers Young population

All those who want a stylish bike.

A bike that is different from others.

Bike Ads/Hero Honda Hunk-Everybody Follows The Hunk.mp4

Hero Honda in news


Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


Buland bharat ki buland tasveer Humara.. BajajGo

Bajaj People

Founder Jamnalal Bajaj (1884-1942). Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto

and MP of Rajaya Sabha.

Companies Bajaj Group Bajaj Tempo. Bajaj Auto

Products Auto rickshaw Bikes, scooters Midget(Mid sized trucks)

Bike Ads/Hamara Bajaj.mp4

Bajaj Auto Basic Details

Head quarters in Pune

Products Bikes, Auto rickshaw, scooter

Revenue Rs 16,975 crs

Net income Rs 3340 crs

Employees 10,250

Parent Bajaj Group

Website: www. bajajauto.com .

Managing Director Rajeev Bajaj.

Chairperson Rahul Bajaj.Saturday, December 36

Products time lines.

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Bajaj Priya

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1991 - Kawasaki Bajaj 4S Champion

1993 - Bajaj Stride

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)

2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R

Scooter age

Bike age

Bike launched


Bikes of BajajSl.no Brand name Category Price(INR) The Brands

1 Pulsar 135 53,000

Pu

lsar2 Pulsar 150 57,300

3 Pulsar 180 66,000

4 Pulsar 220 82,500

5 Avenger 220 77,010 Avenger

6 Discover 100 40,000

Discover7 Discover 125 45,5008 Discover 150 50,000

9 Platina 100 32,100Platina

10 Platina 125 35,377


The DTSI technology

Digital twin spark Ignition DTSI - digital twin spark ignition technology. We know that in petrol engine we require

spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.

The major benefits of this technology were :-

a) The fuel efficiency got drastically improved

b) The power weight ratio improved


Pu

lsar

135cc


Pulsar Definitely Male Go

Launched in 2001 Operates in:-

135 cc,150 cc,180 cc,220 cc. Pulsar is leader in 150 cc category with 43% market share.

Made to cater for the need of the customer for power. Its a boy Digital biking Inspiring confidence Distinctly ahead Fastest Indian Pulsar stunt mania promotion

Target customers Youth who want to show stunts The campaigns discussed above are trying to create a want among youth

to flaunt.

Bajaj Pulsar ads - YouTube.flv

Discover125cc100cc

150cc


Discover 100 km/litres bike Go

Launched in 2004

Operates in:- 125cc,150 cc.

Claims to give a mileage of 101 km/hour.

Made to cater for the need of the customer for mileage. Bajaj Discover par 1 litre -100 km.

Target customers People who go for job and want fuel efficiency

People who want to travel and explore

Bike Ads/Bajaj Discover Ad in sanskrit.mp4

Platina


Platina Jhalak Dikhlaja Go

Launched in 2006

Operates in:- 100 cc,125 cc.

Made to cater to the masses who were using bi-cycles to switch over to Bikes. Jhalak Dikhlaja campaign to influence the masses.

Lower prices below 32000.

Target customers Lower middle class preferring mileage.

Was hit in Villages and rural regions

Bike Ads/Bajaj platina jhalak dikhla ja.mp4

Avenger


Avenger Feels Like God Go

Launched in 2007

Operates in:- 220 cc.

Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.

Made to cater for the need of the customer for long distance driving & looking grand. I forgive them all .it feels like God.

Target customers Bike lovers ,long distance users.

People with nicely built personality.

Bike Ads/Bajaj Avenger.mp4

Bajaj in news


Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


TVS Group

Base in Chennai and Madurai .

The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India.

TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar.

Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style

Notable companies in the group are :-

TVS Motors

ZF Electronics TVS (India)

Sundram Fasteners

TVS Infotech (TVSi).

Sundaram Finance

Wheels India

Axles India

Brake India


TVS Motors TVS Motor Company is the third largest two-wheeler manufacturer in India and is

among the world's top ten.

It employ over 40,000 people with an estimated 15 million customers.

Its revenue is Rs. 1392.96 crore.

It manufactures motorcycles, scooters, mopeds and auto rickshaws.

It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan.

Launch of 7 products on the same day seen as a first in automotive history.

The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.

Key People :-

Venu Srinivasan, Chairman

K N Radhakrishnan, President & CEO


Products TVS


Name cc Price(INR)

Star sport 100 cc 38,590

Centra 100 cc 41,187

Star city 100 cc 47,555

Jive 110 cc 50,800

Victor 125 cc 47,990

Flame 125 cc 57,200

Fiero 150 cc 48,000

ApacheRTR 180 180 cc 87,900

TVS APACHE

Its now or never


Launched in 2006

Variants Apache 150,Apache RTR 160&180 cc

Design and styling.Bike is primarily designed with a racing approach ,muscular design theme, Due to the elongated tankdesign and the lower height, the centre of gravity iscloser to the ground.

The target customers are again the young people

Bike of the year award 2007

APACHE(Racing DNA unleashed) Go


RTR Technology

Racing Throttle Response :

When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle

Overtaking

After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing.

Coming out of a corner

While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power.

Driving pleasure

Throttle response plays a major role in driving pleasure, as this gives the driver more control over the vehicle's acceleration.


TVS Star City

Dumdar Shandar Superstar


Launched in: 2004

Variants: New 110cc Variant replaces old 100cc variant.

Brand Elements

Feather-like weight , power economy indicator ,Intelligent speedometer,Electric start , CVTI , technology engine , Average of about 80 Kmpl.

Facts : First motorcycle in the country to come up with a five year warranty . Has crossed

the 3 million mark in cumulative sales. One of the most selling bikes of India.

Promotion: Economy Class bike ,It embodies the ease and style of an executive segment

motorbike and targets young working professionals.

Tagline: Dumdar Shandar Superstar.

Brand Ambassador : MS Dhoni, image of being strong, reliable and a symbol of achievement

TVS Star city(Dumdar Shandar Super star) Go

http://www.youtube.com/watch?v=2Kh1SH5ouogBike Ads/TVS Star city.mp4

TVS VICTOR

More smiles per hour


TVS VICTOR

Launched in: 2001Variants

Victor GX, Victor GLX , Victor Edge.

USP : CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.

colours : Blue , Red , Black , Silver

Competitors : Splendor , Passion , Discover

Price : Rs.48,600Target Audience:

Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.

Tagline: More smiles per hourBrand Ambassador : Was endorsed by Sachin Tendulkar.


Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


Honda Motorcycles and Scooters India Ltd.

Honda Founder - Soichiro Honda

Headquarter Tokyo, Japan

In 1928, Honda opened his own repair shop. Hestarted the Honda Motor Company at the age of41 years in 1948.

Principal - dedication to supplying products of thehighest quality yet at a reasonable price forworldwide customer satisfaction.


HMSI Honda Motorcycle & Scooter India Pvt. Ltd

(HMSI) is a fully owned subsidiary of HondaMotor Company Limited, Japan.

Set up in 1999, it was the fourth Hondaautomotive venture in India, after Hero Honda,Kinetic Honda Motor Ltd and Honda Siel CarsIndia Limited.

Headquarters of the company are located inGurgaon in Haryana.


Product Line S. No. Model Description Price(INR)

1 CB Twister 110 cc Rs. 48,863

2 CBF Stunner 125 cc Rs. 59,214

3 CB Shine 125 cc Rs. 57,143

4 CB Unicorn 150 cc Rs. 67,787


CB UnicornBe a wing rider !

Excellent Power Great Styling Good Mileage Indias first monoshock absorbers bike

TVC: Unicorn

Engine Displacement: 150 ccPrice: Rs. 67,787

Bike Ads/Honda CB Unicorn Dazzler TVC.mp4

CB Twister Wake up to a dream

Excellent Mileage Stylish Affordable

TVC: Twister

Engine Displacement: 110 cc Price: Rs. 48,863

Bike Ads/Honda Twister- Are you missing something and you dont know Advertisement.mp4

CBF Stunner Absolute sensation

Excellent graphics Sporty Looks Wider Tubeless tyres Powerful yet economical engine

TVC:

Engine Displacement: 125 cc Price: 59,214


CB Shine Winners choice

Balance of pickup and mileage Optimax engine Lightweight advanced diamond

frame for excellent ride comfort &stability

Puncture resistant tuff up tubes

TVC: Shine

Engine Displacement: 125 cc Price: Rs. 57,143

Bike Ads/Honda Shine.mp4

HMSI in News HMSI has a market share of about 13-14 per cent

in the countrys two-wheeler market.

HMSI is set to cross two million two-wheelersales this year, up from 1.6 million it logged lastyear in India.

HMSI is in the process of increasing itsmanufacturing capacity to 4 million two-wheelersa year with a new plant in Karnataka, up from 2.8million production capacity across twomanufacturing bases in the country.


Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


Firstly established in the world in 1960Entered India in 1982First model was (RD 350)Launched another spectacular model RX 100 in 1985Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.Firstly manufactured 2-stroke motorcycles.

Vision StatementWe will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".

YAMAHA Yes Yamaha


Yamaha made its initial foray into India in 1982. Entered into a 50:50 joint-venture with the Escorts Group in 1996. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.

INDIA YAMAHA MOTOR


Name cc Price(INR)

Yamaha RX100 100 35,000

Yamaha RD 350 60,000

Yamaha Fazer 153 72,000

Yamaha FZ 153 65,000FZ series

Yamaha FZS 153 67,000

Yamaha-R15 149.8 1,08,800

Sports bike

Vmax 1679 20,00,000

Mt-01 1670 10,60,000

YZF-R1 998 1250000

FZ-1 998 10,00,000

YZF-R15 149.8 1,08,800

SZ-R 153 53,000

SZ seriesSZ 153 52,000

SZ-x 153 49,000

YBR 125 123 47,000YBR series

YBR 110 110 41,000

PRODUCT LINEUP


YAMAHA RX100


Launched in 1985Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.

The RX100 was everything for every one A racy, noisy smelly 2-stroke for the power hungry. A reliable ride for the family man. A style statement (back then) for the youth.

A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.

Attracted young people because of its unique features.Its production was stopped in the year 1996 due to

RX 100


YAMAHA RD350


First indian bike with twin exhaust

The RD 350 was the very first super performanceoffering to the Indian Consumers and in competitionwith the Bullet 350, the Jawa (Yezdi) 250 2 stroke.

Big bike for Bike lovers like the Bullet.

Did not make a great impact because of high price and lowmileage.-lethal bike-RD- Rapid Death.

Indian market was considered underdeveloped to acceptthe technology (32 BHP).

Still available in the second hand market with prices goingup to Rs. 70,000.

Yamaha RD350For the few who dared to Dream and be different


YAMAHA R15


Launched in 2008 Sports bikeStriking features

Delta Box Frame. Linked Mono cross Suspension.Liquid cool engineVery powerful for 150 cc engine.

Target customers Again the young people is being targeted. But since cost is on higher side high end customer segment is being targeted.

YAMAHA YZF R15(RACING INSTINCT Go)

Bike Ads/Yamaha R15.mp4

YAMAHA FZ (Lord Of the Streets)


Launched in 2008Variants

FZ 16

FZ-S

Stylish sports bike with eye catching features.Trendy aerodynamic windshield for a smoother ride.

Mono cross suspension adopted.

Stunning ,new meter control with carbon patterns.

Launched in competition against Hero Honda CBZ and Bajaj Pulsar 150.

YAMAHA FZ (Lord of the streets)Go

Bike Ads/Yamaha FZ16 TV Ad.mp4

YAMAHA FAZER 150 cc


Launched in 2009It came from the global Fazer series known for its sports touring and looks.

New FeaturesCoordinated aerodynamic cowling.

Indias first 140/60-17 radial tyre.

Has triple macho design concept.

A stylish touring bike

YAMAHA FAZER(TOURING SPIRIT) Go

http://www.youtube.com/watch?v=2Kh1SH5ouog

Sports Bikes Yamaha


July 01,

2011Yamaha continues to witness a high growth

trajectory records sales increase of 30%.

June 01,

2011 Yamaha upbeat about the Indian market registers

domestic sales growth of 58.7%.

May 31,

2011 Yamaha all set to kick-start the R15 One Make

Race Championship 2011.

May 12,

2011 Yamaha unveils its FZ series in a whole new look.

May 01,

2011 Yamaha continues to follow a high growth trail,

records domestic sales

Whats new

http://www.yamaha-motor-india.com/whatsnew/wn53.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn52.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn51.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn50.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn49.html

Contents

Introduction

Hero Honda

Bajaj Auto

TVS

Honda Motors

Yamaha

Royal Enfield


Royal EnfieldBuilt like a gun goes like a bullet

Royal Enfield motorcycles were made in England and sold in

India from 1949.

A suitable motorcycle for Army and Police for patrolling

In 1955, the Redditch company partnered with Madras

Motors in India to form 'Enfield India' to assemble.

In 1994, Eicher Group bought into Enfield India.

In late 1995, the Enfield India firm acquired the rights to the

name Royal Enfield.


Eicher GroupGo

The Eicher Group is one of India's leading automotive groups . Tractors

Commercial Vehicles

Automotive Gears

Exports,

Garments

Management Consultancy

Motorcycles

Eicher Motors Ltd. Eicher motors-Commercial vehicles

Royal Enfeild Motor cycles

Eicher Engineering- Gears

Its headquarters is Pithampur, Madhya Pradesh, India.

http://www.youtube.com/watch?v=wrfrIqRenZo

Royal Enfield bikes

Sl.no Brand name Category Price(INR) Brand

1 Bullet 350 cc 68,090Bullet

2 Bullet Electra 350 cc 82,500

3 Thunder bird 350 cc 89,483Thunder

bird

4 Classic 350 cc 93,200

Classic5 Classic 500 cc 1,24,354

6 Classic Chrome 500 cc 1,23,743


Royal Enfield BikesGo


Bullet Electra

Classic Chrome

Thunder BirdBullet 350
http://www.youtube.com/watch?v=8jwnLtysZIM&feature=related

Salient features of Royal Enfield

Bikes are promoted as lifestyle bikes not for ordinary.

Connects to Pleasure of biking philosophy.

Do not concentrate on volume game.

The equation

AdventurePleasure

ridingRoyal

Enfield


Customer of Royal Enfield

Bike lovers.

Muscle men.

Those who want to be different from others. The company organizes annual events and rides such as

the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.


LML

Lohia Machinery Ltd

Incepted in 1978

Majorly played in scooter sector after collabratingwith Piaggio of Italy.

Vespa,Freedom.

LML freedom launched in 2002

First bike to demonstrate that bikes can be with colors other than black & red.


LML


Conclusion

Bike market in India is still concentrated on thesmaller fuel efficient bikes.

Quite recently with the increase in purchasing powerthe demand for powerful bikes among youth isincreasing.

Demand for bikes for enjoyment purpose isincreasing (promotions like adventure sports andreality shows are working).

Still rural market needs to be immersed andactivated.


Category CC Average of Price(INR) Brands in category

Marketsegment

100 41,288 10Utility bikes110 46,888 3

125 49,753 8

150 &160c c 65,286 14 Stylish Utility bikes180 76,950 2

220 82,553 4Low end

sports bike350 81,296 4 Pleasure

biking(R.E)500 1,24,049 2

1,000 11,25,000 2 High end sports bike

Yamaha 1,680 15,30,000 2

Customer Segmentation


Thanks for your time and Consideration


bikes in india

Documents

hero honda motor

hero hondamilestone

indian motorcycle company

indian team

indian army

motorcycle distribution

introduction of new

india huge population