bikeit_onlineversion
TRANSCRIPT
BIKEIT THE CYCLE REVOLUTION
TEAM 10
URBAN MOBILITYSUSTAINTABILITY
TECHNOLOGY
LUCKYWORKS
DOESN’T DRIVE IN THE CITY20 - 40 years old
LIVES IN SF
SHE’S HAPPY WITH HER BIKE
75,000 bikers in the town(96% - 2005)
3.3 billion invested on structure since 2011
Share of 4% - Goal 10% by 2018
70% increase from 2006 to 2012
4,000 yearly bikes stolen in SF
VALUE LOST: U$500.00 – Bike + U$50.00 Lock + SADNESS AND IMPUNITY
LUCKY IS SAD =(
SHE GOT HER BIKE STOLEN
864 bikes recovered by police, 142 were returned to
owners (2012)
WHAT IF...TRACK HER BIKE ON A
CELLPHONE
WATER AND SHOCK RESISTANT
TOTALLY FORGETTABLE
EASY FRIEND AND POLICE ALERTS
PART OF A COMMUNITY
MINIMAL DESIGN
SHE HAD A CHIP
Not only bike protection
A COMMUNITY DESIGNED FOR BIKERS CONNECTED WITH TECHNOLOGY AND COMPROMISED WITH ENVIRONMENT,
MOBILITY, AND SOCIETY
APP FEATURES
MY ACCOUNT
EVENTS SEARCH
TREE-MOMETER
HELP
TRACKING
HEALTHY SUSTAINABILITYMOBILITY
MAPS TRAINING
WEATHER FORECAST
COMMUNITY
SOCIAL INTEGRATION
DIET
WEBSITEBLOG
VIDEOS AND PICTURE GALLERY
PARTNERS
NEWS
DIGITAL STRATEGY
SOCIAL PR BLOG MEDIA
CONTENT CURATORSHIP
BIKERS STORYTELLERS
VIDEOBIKERS AND PHOTOBIKERS
NIGHTBIKERS
CONTESTS
BRANDSWELOVE
SUPPORT ALL CONTENT STRATEGY. OUR SOCIAL MEDIA HUB
PICTURES AND VIDEOS TO ENGAGE THE USERS. BRAND AND USER CONTENT
FAST COMMUNICATION WITH THE USER. NEWS ABOUT ROUTES, WEATHER, ACCIDENTS, EVENTS, PROTESTS
THIS IS GOING TO BE THE DAILY JOURNAL OF BIKERS IN THE CITY
YOU TUBE
SNAPCHAT
AS A BRAND, WE ARE GOING TO CREATE SPECIAL VIDEOS AS PART OF OUR STRATEGIES AND ENCOURAGE PEOPLE TO SEND THEIR VIDEOS AS CONTENT GENERATED BY THE USER. PARTNESHIPS WITH BRANDS LIKE GOPRO ARE INCLUDED
AS AN EXPERIMENTAL PLATFORM, WE WILL ENCOURAGE SNAPCHAT USAGE MEASURING THE RESULTS AND THEN DECIDING ITS IMPORTANCE
DIGITAL PRNOWADAYS, IT IS BECOMING NORMAL THAT TRENDSETTERS AND CELEBRITIES ENGAGE WITH ENVIRONMENTAL AND URBAN CAUSES
CELEBRITIES AND TRENDSETTERS USING
BIKES
GREEN INFLUENTIAL PERSONALITIES AND
BLOGS
JACK JOHNSON
DAVE MATTHEWS BAND
EDWARD NORTON
TOP 10 BLOGS
BLOG
START A COMMUNITY BECOMING A REFERENCE ON BIKE LIFESTYLE WORLD
• GOVERNMENT LAWS RELATED TO BIKES• WHAT IS HAPPENING IN THE WORLD AND HOW CAN WE BRING IT TO SF• NEW PRODUCTS/SERVICES OF THE BRANDS• WHAT IS HAPPENING IN THE CITY (EVENTS)?• NEWS• TIPS ON HOW TO RIDE AND MAINTAIN YOUR BIKE
ONLINE MEDIA
INVEST DURING YEAR 2 IN ORDER TO INCREASE OUR REACH AFTER A CONSISTENT CONTENT PORTIFOLIO AND OPTIMIZED TOOL
• FACEBOOK ADS• GOOGLE DISPLAY NETWORK
(MOBILE AND DESKTOP)• TWITTER ADS• GOOGLE SEARCH• YOU TUBE
BUDGET AND FORECAST
FIRST YEAR Expected Premium Signatures: 3,744(5% of total universe)Freemium - Price: $40Revenue: $149,760.00
COSTS:App + Maintenance : $64,000Chip: $67,392 ($18/unit)Digital Agency: U$20,000.00
YEAR 1 NO PROFIT + ADS
YEAR 2 U$61.000 + ADS
NOW, LUCKY IS HAPPY AGAIN!
NEW APP FOR BIKERS
MATCH ALL HER BELIEFS
BIKE SAFETY
PART OF A COMMUNITY
PROFITABLE IN 2 YEARS
THANK YOU
QUESTIONS?