1.Bike rental shopHappiness by Bike Sub: Business planning and Policy DevelopmentClass: Butom VaiteyProf: Dy chhunsongTime : 3:30pm- 5:00pm

2. Group member Leng Khemrith22353Heng Srunmeng24804Soch Chanpisey18360Yang Chhiv huy48862Nong Samphors17134Group 4 3. Content I.Introduction (Business profile)II. Vision and Mission statement III. External and Internal Assessment and SWOT analysis IV. Goal and strategies of Company Goal and strategies ( 3 years plan)Objective and ActionV. Structure and Policy in company ( requirement ,employee, customer policy) VI. Marketing strategiesVII. Legal procedure in Cambodia VIII. Start Up requirement IX. Control and evaluate X. Conclusion 4. I. Business Introduction . Bike Rental is not new in Cambodia. Bike Rental had become one of the most environmental friendly businesses that attract many tourists and local people whom love the beauty of nature with the sense of helping the worlds ozone layer too. . 5. Company Overview Name: CAM BIKES , Logo: Legal Form: Limited partnership Slogan: Happiness by bike Location: Charles De Gaulle,Khum Svay Dang Kum, Siem reap,Cambodia Contact Information Tel: (+855)16999161 Working Hour (6AM-8PM) Everyday Email: cam_bikes@yahoo.comSocial network: www.facebook.com/cambodia.cambikes Website: www.cambikes.com.kh 6. II. Vision statementTo be the first largest bicycle tour in Siem Reap and we would like to see a healthier community by protecting the environment and improving our customer well-being. 7. Mission Statement Our Mission is to provide the standard bicycles which are thepopular brand in USA and other high quality accessories to our customer. We seek to deliver the best services that are environmentalfriendly, healthy, and reasonable price. We also try to promote all local and international tourist to lovecycling in Siem Reap 8. III. External and Internal analysis Strengths We have good service Qualify mechanic Comfortable bike and Accessories Buying with Cheaper price The best LocationWeaknesses We have limited bikes(30) Hard to make loyalty customer Lack of Reputation lack of experienceOpportunities The number Tourist Grow every year The Rise Price of Gasoline Changes in Government Procurement (forbids the Motor/ Car to enter the Angkor area)Threats Existing Competitors Cheat from the fake customer Election In Cambodia 2013 Natural disaster (flood) 9. TOWS analysis SO strategiesWO strategies we decide to change ourwe decide to cooperate with othercompany to the BicycleBicycle company. our strategy is to increase the number of bicycle to 70.tour companyIt means that have to buy 40 bikes more.ST StrategiesWT StrategiesWe used our strength to make our company different from other Bike rental such as: Using Mountain bikes and accessories Provide free mini tour for free Location We decide we create contract with our customer and employee so it is easy to our company to deal with the problem in the future. Focus on promotion regularly 10. IV. Goal and Strategies of Company Goal and Strategies (for 2 year plan) CAM Bikes Company wants to become the company that can make the customer feel satisfaction and have enough bicycle for customer by increasing 40 bicycles more. Our strategies are: To find the financial capital for supporting this plan. To increasing our bicycle to 70 within 2 year. build network with other Bicycle rental shop and bike shop. Add more comfortable Bikes and service. 11. Second Goal and Strategies (for 3 year plan) Cam Bikes would to become the professional tour in Siem Reap. Our strategies are: To cooperate with other Hotel, motel or guesthouse and restaurantnear our location. having the professional Guide , other transportation serviceandimproving the structure of management To Improve Marketing strategies, especially the company Website. To build the network with other tour companies in some countriessuch as Singapore, Malaysia and especially Thailand. 12. Objective and Action To become the company that has the good reputation in Siem Reap and has some market share at least 660 customers per month. Our Action : We focus on promotion strategies and build network with otherpeople such hotel owner, tuk tuk and tour company. Develop policies or contract with employee and customer. Thiscontract or policies can help us to deal with uncontrollable within the company. provide special service , the good quality bikes and accessories, 13. V. Structure and Policy Management structureManager 1Mechanic 2Bicycle cleaner 1Cooker 1Tour guide 1 14. Responsibilities and skill for each employee Manager (1): deal with customer Solve the problem in the company Set the marketing strategiesThe cook((1): cooking food for stuff Clean the house, shop Control cash Control stuffGuide tour (1): Marketing, locationMechanic (2): repair bicycle Bicycle guide Marketing stuffBicycle cleaner (1): clean the bicycle Check and maintain the bicycle Can speak English well 15. Salary Rate or payroll: Manager ( Mr:Heng Srunmeng)200$Tour Guide100$Mechanic160$Bike cleaner70$The cook70$Total600$ 16. Policy for employee Be punctual, hardworking and respect to the customer. Employee can take day off by asking the permission (10days in one year),but we dont allow them to take day off at the same day The bikes are ready for customer to rent and machine always maintain it. Employee must wear the uniform and ID card within working hour. strategies for employee: We would reward to employee who take day off less than three days (3days). If the company can rent above 23 bicycles per day, so the company can provide 10% more of their salary. 17. Policy for customer We will keep passport (for Foreigner) and identification card, ID, (for Khmer Citizen): EXCLUDE the Price of the bike rental Each and every one of the customer shall deposit 400,000 Khmer Riels (Four Hundred Thousand Riels) or 100$ (A Hundred U.S Dollars) to ensure the loss and the damage to our rental services such as Bike, and some bike accessories.Customer can allow using credit card in our shop.Customer must return the bike before 8PM (night).The renter is advised in advance to inspect the condition of the renting bike prior into signing this leased agreement.The renter would be responsible for compensation for any damages on the bike uponthe return according to the actual damaged cost The renter has agreed with the terms and conditions as mention above. 18. Customer Segmentation Our main potential customer are all tourist both foreigner and local people : People who enjoy sightseeing in the natural and cultural place likeSiem Reap People who think about their health , help the environment Furthermore,some tourist come to Siem Reap which want to control their spending 19. VI. Marketing Mix ( P4 ) Product (P1) Our Accessories 5 of size S 15 of size M 10 of size L 20. Compare with our competitorsOur shop Bicycles Price $6 per day Other shop Bicycles Price $6 -- $10 Per dayDisc brake with oil U S. brand 9 speeds Medium class bicycle V brake with cable Taiwan brand 7 speeds Low class bicycle 21. Place (P2) Building size: 8m x 18m Room: 5 bad rooms, 7 bathrooms Price: 700$/ month Address: Charles De Gaulle, KhumSvay Dang Kum, Siem reap , Cambodia Our location near to raffle grand hotel and it is about 9Km to Angkor Wat temple, so it is easy for customer to travel to the most beautiful temple in Cambodia. 22. Promotion (P3) Promotion FREEYellow page , Guide travelling tour book ,Social page in Facebook, WebsiteBrochure 23. Promotion for June July 2013For single bike only 5$Save 1$For single bike (include accessories) only 7$Save 2$we also provide some commission 1$ each person to guide tour, Tuk Tuk and other people bring customers to us. And we also create membership card for them in order to make them feel good and have relation with our shop , so they can work hard for us. 24. Price (P4) Service package Single bikeSingle bike (for 2 days) Single bike (for 3 days)Single bike (include accessories)Single bike (include accessories for 2days)Single bike (include accessories for 3days)Price 6$11.50$ 16$9$17$24$ 25. VII. Legal procedure There are several procedures in Cambodia to complete before start the business. First, CAM Bike is a Limited partnership company so it should havelimited partnership contract. Second, we must register to Ministry of Commercial (MOC). Third, we should apply for PATENT and VAT at the local taxdepartment last but not lease , we should get the license from Ministry oftourism and ministry of environment 26. VIII. Start Up requirement Startup Expense Legal Fees Salary expense Rental fees(Deposit 3 months +1month fee) Food expense Decoration Marketing ( advertisement + website) miscellaneous expense Asset 30 Bikes accessories Desktop Air conditioner furniture Cash reserveTotal requirement$ 50 600 2,800 150 2,000 140 50 13,500 1,890 300 500 300 3,72026,000 27. Capital Contribution Capital contribution20%20%20%20% 20%Heng Srunmeng Leng Khemrith Soch Chanpisey Yang Chhiv Huy Nong Samphors 28. IX. Control and Evaluate The way to evaluate if the performance is following ourset objective or not. By checking both external and internal every two month. Create new strategy and making correction to all failureact within the company Accept any recommendation and comments 29. X. Conclusion In sum, making strategy to start up a business is easy, butimplement it to be the best and the successful one or not has been becoming a tough performance to all types of business people. So, make good plan, act best one. 30. Thank for your attention !