bike back project
Post on 15-Jan-2015
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DESCRIPTIONBike Back is a GPS based safety system which allows you to find your bicycle anywhere. It was ranked second among more than 20 others during the first STFU at LOV/Dentsu in Brazil.
- 1. Bike Back Project Fernando SWednesday, October 9, 13
2. Being stolen sucks. You feel like shit. Wednesday, October 9, 13 3. But Apple Inc. gave a little help by creating this: Find my iPhone.Wednesday, October 9, 13 4. What if you could findyour anything? Some things worth more than others, so let's focus on those that really matter.Wednesday, October 9, 13 5. Like bicycles. Smart citiesEcological transportHealthy lifestyleAdventurous sportWednesday, October 9, 13 6. Bikes are cool, but bikes arent that cheap anymore. Having your bike stolen today can be not only an annoying headache but an expensive loss too. And bikes have always been a hot product. AmsterdamBeijingSo Paulo100.000 bikes are stolen every year.Wednesday, October 9, 13Paris 80% of the Vlib fleet was stolen or damaged.A bicycle is stolen every second.Demand of bicycle insurance grew 70%. 7. BIKE BACKis a GPS based safety system which allows you to find your bicycle anywhere.Wednesday, October 9, 13 8. Anywhere on Earth.Wednesday, October 9, 13 9. How does it work? Set the GPS in your bike and find it with your mobile.Through a mobile app or even a web site you can track your bike and find exactly where it is, what is special when it was stolen. With the local police support you can go there and have your bike back. Wednesday, October 9, 13 10. The Bike Back GPS device can be set in several places on or inside the bicycle.Wednesday, October 9, 13 11. Once its done your bike is safer. You still need to use lockers and be clever - dont leave it anywhere, ok? - but if youre unlucky, use BIKE BACK and find your bicycle instead of wondering where it could be. Wednesday, October 9, 13 12. Extraordinary for people?Wednesday, October 9, 13 13. As bikes can cost a lot, to buy a new one can be a huge investment. If people care about a US$ 300 iPhone, they also may care about their expensive bicycles. If you can avoid a loss, you will save money.Wednesday, October 9, 13 14. And people all around the world agree that it isextraordinary. Wednesday, October 9, 13 15. Besides, several people have emotional bonds with their bikes. They have names. Histories. Biographies. Theyre like friends.GabrielaMarietaDindiA 17 year old GT Talera. I punched a thief to save her.Caloi Berlineta 1960. The 1st brazilian folding bike.My tailor-made backpedal break. Look at her wood handlebar ;)Wednesday, October 9, 13 16. Is BIKE BACK an innovation? So far nobody has succeeded at putting together bikes+GPS+ safety.You can find a car through GPS systems, but not a bike.Wednesday, October 9, 13You can use lockers, but they arent unbeatable.You can track your pathway, but only while youre riding. 17. Is BIKE BACK feasible? Probably YES. There are several small GPS trackers that can be hidden inside bike tubes or disguised as an ordinary accessory. The receiver costs about US$ 7. Even if our final product costs about 10x this, its still a good deal.R$ 200Wednesday, October 9, 13R$ 250R$ 285R$ 285R$ 430 18. Is BIKE BACK feasible? Probably YES.Bike Back can be set inside the handlebar attached to a cap, fasten or not. It can also be set over the gears as a disguised assembled piece or a fasten accessory like a light etc. Wednesday, October 9, 13 19. Is BIKE BACK profitable? Probably YES. Bicycle insurance (Brazil)Car vs. Bike sales (EU27)7004.313.15R$ (annual cost)Units (in millions)KassalaCarsBicyclesR$ 900 millions is how much the Brazilian industry expects to sell in 2013 with new bicycles sales. Wednesday, October 9, 135.520.04400EstarBicycle sales in Brazil20062007200865.35200920104.520055.8Units in millions2011 20. Is BIKE BACK profitable? If each Bike Back costs R$ 100 (70 millions units are the estimated national bicycle fleet)1% Market Penetration 700.000 Bicycles 0,1% Market Penetration 70.000 BicyclesR$ 700 millions on revenueR$ 70 millions on revenueR$ 7 millions on revenue Wednesday, October 9, 1310% Market Penetration 7.000.000 Bicycles 21. Bicycle recovery is NOT all. Lets talk about: BIG DATA. In which countries, cities and neighborhoods do thefts frequently happen?When do they happen? Where: downtown? At houses? Bike parkings? Ridding?Are there different kinds of thieves and robberies? More targeted brands?What are the most used urban routes? Governments can build new bike lanes.Could we help to develop an Universal Registered Serial Number list?Wednesday, October 9, 13 22. Bicycle recovery is NOT all. Lets talk about: BIG DATA. In which countries, cities and neighborhoods do thefts frequently happen?When do they happen? Where: downtown? At houses? Bike parkings? Ridding?Are there different kinds of thieves and robberies? More targeted brands?What are the most used urban routes? Governments can build new bike lanes.Could we help to develop an Universal Registered Serial Number list?Bike Back can help a single citizen. Wednesday, October 9, 13&Bike Back can help the whole world. 23. Bike Back can be developed in a joint venture with partners and it can be sold separately and / or boarded in brand new bicycles.Wednesday, October 9, 13 24. References http://www1.folha.uol.com.br/saopaulo/779488-aumento-de-roubos-de-bicicletas-faz-disparar-mercado-de-seguros.shtml http://www.revistabicicleta.com.br/bicicleta.php?cade_minha_magrela?&id=2371 http://stats.stolen-bikes.co.uk/ http://www.bikeradar.com/news/article/stolen-bike-statistics-website-launches-37930/ http://www.bikeoff.org/design_resource/ABT_problem_hot_product.shtml http://bikeportland.org/2007/07/10/bike-theft-on-the-rise-is-rfid-the-solution-4325 http://bikeportland.org/2012/01/24/portland-company-poised-to-launch-gps-bike-tracking-device-65770 http://www.biketrak.com/ http://www.webbikers.com.br/blog/?p=3105 http://www.alibaba.com/product-gs/514809882/the_Smallest_GPS_receiver_module_Mstar.html http://www.abraciclo.com.br/index.php?option=com_content&view=article&id=56:bicicleta&catid=21:dados-do-setor-introducao&Itemid=37 http://www.abradibi.com.br/mercado.html http://www.gazetadopovo.com.br/economia/conteudo.phtml?id=1356532&tit=Bikes-mais-modernas-ganham-mercado http://www.em.com.br/app/noticia/economia/2013/03/11/internas_economia,356003/bicicletas-tem-mercado-de-peso.shtml http://www.businessinsider.com/more-bikes-sold-than-cars-in-italy-for-the-first-time-since-ww2-2012-10 http://www.forbes.com/sites/pikeresearch/2013/05/08/are-e-bicycle-sales-reducing-car-sales-in-europe/ http://www.ecf.com/news/car-sales-down-bike-sales-up-two-new-bikes-are-sold-for-every-car-in-europe/ http://www.coliped.com/docs/issuu/European%20Bicycle%20Market%20&%20Industry%20Profile%20-%20Edition%202012.pdf http://www.bikeoff.org/design_resource/ABT_problem_response_strategies_7.shtml http://nbda.com/articles/industry-overview-2012-pg34.htm http://blinksteady.com/pages/galleryWednesday, October 9, 13 25. Bike Back Fernando S. Biking since 1984.Wednesday, October 9, 13