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Biggest No-Brainer in the HISTORY of the Automotive Industry!

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Page 1: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Biggest No-Brainer in the H ISTO RY of the Automotive Industry!

Page 2: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Frank is a principal at O’Connor & Drew, P.C., a regional accounting firm that services approximately 300 automobile dealers.

He has been the Director of Internal Audit and Fraud Investigation at O’Connor and Drew, P.C. for the past 13 years and has serviced auto dealers for over 18 years.

Frank has successfully calculated, submitted, and obtained warranty rate increases for hundreds of dealerships in a variety of states across the country including Vermont, Massachusetts and New Hampshire.

Page 3: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

First passed in the state of Florida in 2008

The Alliance of Auto Manufacturers filed two lawsuits: ◦ Connecticut – Dismissed by trial court in 2014 ◦ Florida – Alliance dropped suit

Approximately 38 states have favorable laws on the books

Approximately 24 state laws include the 100 repair order analysis

Page 4: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Signed into law several years ago

Strengthened language on warranty parts reimbursement law

Explicitly defines method of calculation (100 RO analysis)

Allows for two submissions per calendar year

Hundreds of dealers have been approved in various states including Vermont

Page 5: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

1. Minimal bottom line impact

2. Manufacturer will seek retribution

3. MSRP is retail

4. Manufacturers refuse approval

5. Waiting is not costly

Page 6: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Results in thousands of additional gross per month

Will vary based on the following: ◦ Volume of warranty parts sales ◦ Approved retail rate

Maximizing rate by data analytics ◦ Avoid landmines

Time-sensitive nature of submission

Page 7: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

A quick look inside the numbers:

Sales Gross Profit Cost Potential Additional Income

Warranty Sales

Currently @ 40% Mark-up

Warranty Cost

Dealers @ 60% Mark-up

Dealers @ 75% Mark-up

Dealers @ 90% Mark-up

$250,000 $71,429 $178,571

$35,714 $62,500 $89,285

$400,000 $114,286 $285,714

$57,142 $100,000 $142,857

$500,000 $142,857 $357,143

$71,429 $125,000 $178,571

$800,000 $228,571 $571,429

$114,286 $200,000 $285,715

Page 8: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Tactics of Manufacturers for Submission:

Inclusion of Non-Warranty Parts in Analysis ◦ BMW – Tires ◦ Ford – Body Shop Repairs ◦ Ford and Chrysler – Brakes and Wipers ◦ Chrysler - Maintenance Services

Requiring customer RO copy: ◦ Hyundai

Page 9: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

No evidence of direct retribution

Tactics of Manufacturers after Approval:

Recoupment – Nissan & Infiniti

Failure to pay on all parts: ◦ BMW, Hyundai, Mazda, and Nissan

GM – Option A versus Option C

Page 10: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Manufacturers have found ways to manipulate the law to their benefit

Language the law should include: ◦ 100 RO and 60 day analysis ◦ Specify parts and repairs to be excluded: Maintenance services Tires Government fleet and body shop repairs Accessories ◦ Avoid the “reasonableness clause” ◦ Include a non-recoupment clause

Page 11: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Don’t be deceived: Manufacturer’s Suggested Retail Price is still a rate controlled by the Manufacturer

MSRP is commonly thought of as 67% Mark-Up, however ◦ Nissan: 49% - 55% ◦ Toyota: 56% - 59% ◦ Audi: 56% - 60% ◦ Volkswagen: 56% - 60% ◦ Mercedes*: 55% - 60%

*Pays MSRP on newer models

Page 13: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

When you fail to submit for a warranty reimbursement you are losing:

Page 14: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

Obtain downloaded report (in Excel) from your operating system containing required pertinent information

Run advanced data analytical software to determine your ideal range of repair orders which will provide the highest mark-up rate

Analyze and select the qualified parts

Trace the selection to the actual repair orders to account for discounts, non-factory parts, aftermarket warranties, goodwill adjustments, etc.

Calculate the mark-up percentage for the selected sample

Prepare package for submission to the factory

Page 15: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

The Vermont law permits a dealer to submit for a parts rate increase twice per calendar year

Very few dealers take advantage of this stipulation

Beware of the “Reasonableness Clause”

Page 16: Biggest No-Brainer in the HISTORY of the Automotive Industry!€¦ · Biggest No-Brainer in the HISTORY of the Automotive Industry! ... No evidence of direct retribution . Tactics

[email protected]

O’Connor & Drew, P.C. 25 Braintree Hill Office Park

Suite 102 Braintree, MA 02184

(617) 471-1120

Today’s slides will also be available for download at: http://www.ocd.com/vada-presentation/