bigflix case study
DESCRIPTION
India's largest online movies on demand service provider.TRANSCRIPT
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REPOSITIONING BIG FLIX
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ABOUT THE BRAND• BIGFLIX is India's largest online movies-on-demand service provider.
• Started in 2008, initiated the DVD distribution service in India. However, over a period of time with changing demands, discontinued that service and put in all efforts into nurturing into a movies-on-demand service.
• BIGFLIX gives viewers the liberty to watch movies across various devices like PC, TV, mobile phones and tablets. They boast as the preferred video on demand service for Apple.
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To introducethe concept of
‘Second screen’
To get moreregistrations
ontheir website
Drive awarenessof catalogueand features
IncreaseFan
Engagement& Interaction
THE OBJECTIVE
1 2 3 4
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TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
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THE EXECUTIONIntroducing the concept of Second Screen via Facebook
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Getting User registrations- Using Bitly Links on Facebook
THE EXECUTION
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Getting User registrations - Using Bitly Links on Twitter
THE EXECUTION
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Creating Awareness - Catalogue & Features
THE EXECUTION
Your modern DVD Library Showcasing convenience based updates
Featuring elements of every movie in a minimalistic manner
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THE EXECUTIONIncreasing Customer Engagement on Facebook
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Increasing Customer Engagement on Twitter
THE EXECUTION
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Movie Enthusiasts
Birthday wishes to our favorite stars done in a minimalistic manner on Facebook
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Movie Enthusiasts
Birthday wishes to our favorite stars done in a minimalistic manner on Twitter
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INCREASE IN LIKES PER POST 400
INCREASE IN COMMENTS PER POST BY 500%
NEW ORGANIC FANS 1300
BITLY LINK CLICKS 670 +
INCREASE IN TWITTER FOLLOWERS TO 500
THE RESULT
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THANK YOU