big tobacco’s impact on lgbtqi communities lgbtqi are at least 35% more likely to smoke than...
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Big Tobacco’s Big Tobacco’s Impact on LGBTQI Impact on LGBTQI
CommunitiesCommunities
• LGBTQI are at least 35% more likely to smoke than non-LGBTQI.
• In the largest and most scientific study to date, LGBTQI people smoke at rates almost 50% to 200% higher than the rest of the population…one of the highest smoking rates of all the affected sub-populations (gender / ethnicity / education / income / disability / nationality / geographic location / age / sexual orientation / gender identity).
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Why Does the LGBTQI Community
Smoke at Such a High Rate?
According to the 2006 LGBTQI Pride Tobacco Survey, some possible explanations include:
• Anger/Stress Management• Bar/Club Culture• Targeted Advertising by Tobacco
Manufacturers• Inadequate Access to Health Care• Lack of LGBTQI-Specific Solutions• Attitudes of Defiance and Independence
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• American Cancer Society estimates that over 30,000 LGBTQI people die each year of tobacco-related diseases.
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Who’s Most at Risk?• LGBTQI adolescents are
taking up smoking at an alarming rate – in a recent national study 45% of females and 35% of males reporting same-sex attraction or behavior smoked. In comparison, only 29% of the rest of the youth smoked.
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Did You Know???Did You Know???•Tobacco
companies offer an unknown amount of financial support to LGBTQI festivals, bars, media, and local organizations.
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Case and Point• R.J. Reynolds' "Project Scum“
(Subculture Urban Marketing) was a plan to ramp up marketing of Camel cigarettes to "consumer subcultures" in the San Francisco area, specifically to gay people in the Castro district, "rebellious, Generation X" -ers, people of "International influence" and "street people."
• The report notes that a rationale for this was the higher incidence of smoking and drug use in subpopulations.
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• Tobacco industry funding often compromises anti-tobacco activities by LGBTQI community organizations.
• For example, major TV networks refused to air an ad exposing “Project SCUM”.
• It was hard for GLAAD to fight back, because they were taking tobacco industry money in support of their annual pride gala.
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• Santa Fe’s annual Pride Parade is co-sponsored by Santa Fe National Tobacco.
• Did you also know that Santa Fe National Tobacco is owned by RJ Reynolds (2nd biggest tobacco corporation
in the nation).
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LGBTQI is an Acknowledged Economic Force
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“Big Alcohol” Follows Suit
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How does it Look in New Mexico?
*Statistically significant difference between LGB and straight people.Sources: 2003 and 2006 NM Adult Tobacco Survey, 2005-2007 BRFSS and 2006 LGBT Palm Pilot SurveyNew Mexico Dept. of Health
32.1
22.4
37.1
32.8
38.2
26.2
38.7
19.8 20.121.219.3
0
10
20
30
40
50LGB Straight
*2003 *2006*2005 2006 20072006
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How About LGBTQI Youth in NM?
• Researchers found that lesbian girls ages 12 – 17 were almost 10 times more likely to say they smoke weekly compared to heterosexual girls of the same age.
• Estimated smoking rates for LGBTQI youth are at least 38%, and up to 59%, compared to at least 28% for other adolescents during a comparable time period.
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Common Tobacco Myths in the LGBTQI Community
• Tobacco use is masculine or butch.
• Tobacco use makes you sexy.• Tobacco use is an effective “social
lubricant” at a bar.• Using tobacco demonstrates
independence or rebellion.• Tobacco use is no big deal when
compared with AIDS, antigay violence, breast cancer and discrimination.
• Tobacco use is just part of being gay.
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How Can You Help?• Raise awareness of the
danger of smoking to this community through presentations, flyers, palm cards, magnets and ads.
• Work to educate youth who are at the highest risk for smoking.
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• Advocate media literacy to understand advertising strategies
• Work to eliminate tobacco company sponsorship of Gay Pride events like Pride on the Plaza.
• Advocate for smoke-free workplaces, homes and cars to protect our community.
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Questions?• www.tobaccodocuments.com• www.tobaccopreventionnetworks.org• www.lgbtquitsmoking.com• www.tobaccofreekids.org• www.lgbtobacco.org• www.americanlegacy.org• www.thetruth.com
Websites Cited
Credits:Phil Lucero – Research, Presentation
Fred-Ivo Baca – PresentationDoug Conwell – Consultant