big surprise - module 2 assignment
DESCRIPTION
sometimes it is very difficult to find or choose a gift for a beloved person in different situations and events, but what about having a great song with the name of that person in it and the event and time mentioned.TRANSCRIPT
Customized Music and song as a surprising gift
http://www.slideshare.net/shbozogi/big-surprise-30519388/1/yes
Now What?
We have been looking for something quite new, real new and something to make a WOW and
exactly fit. …A big WOW!
Finding a way to surprise has always been challenging.
You have an Event coming up, a family event.
Surprise in house and out-house parties are easy to guess and almost all gifts are just a repetition of an usual.
What’s the problem?Birth days, Wedding, Anniversaries, Memorials, child birth, New year night, Yalda (longest night of the year, Persian Culture), The first day of School going of the kids, acceptance in the best university, finding the best job, especial parties like announcing the marriage or getting pregnant, and … are the ceremonies that people try to do as the best as they can, and usually they try to have something as a gift.
Gifts for birthdays or for anniversary is the most requested ones, but for almost all of the above ceremonies gift is essential, and normally the person who wants to give that has a big question: “what kind of the gift that be unique and not much expensive, showing the warmest and the deepest?”
The SolutionSinging is always one of the greatest interests of almost all people, they try to sing a song for themselves and/or for other beloved family members or their friends. Singer`s songs or general songs are available to do that, but if they want to be unique, their song should be unique.So this can be a good solution: “especial song for the event, for the person he/she want to give the gift”What they can order: (with the name of that person, the event`s name, the time, other`s names, …)
•Only Text (Lyrics) Lyrics and Melody•Instruments to play•Complete Music clip by pictures (for example the kids picture)•Complete Music clip by the films (Kids video)•Singing by the person who gives the gift (by himself/herself)•Choose the singer from the list that is provided in website
Target Customers
Who For Whom:Parents for their childrenHusband for his wifeWife for her husbandChildren for their parentsFriends for their friendsGirlfriend for boyfriendBoyfriend for girlfriendA family for a personA family for another familyA person fro a familyStudents for their teachersColleagues for Colleagues…
WhenChild birthBirthday partiesAnniversariesWeddingMemorialsNew year`s nightYalda (longest night of the year-Persian Culture)The first day of School going of the kidsacceptance in the best universityfinding the best jobespecial parties
Opportunity and value propositionThe market for this event`s gifts is huge:(Iran Market only):• Population: 80,000,000• Families: 18,500,000• Population below 17 years: 16,000,000• Marriage Rate: 11.7%• Marriage: 750,000• …
Competitive advantages (value proposition)• On Demand• Reasonable at the price based on the choices• Customized for exact taker, environment and situation• Fast preparation and delivery• A very simple way of the users to give enjoyment to beloved
person
Competitive Environment:
For a kid:Buy:Dolls
StationariesPlaying Cars
ClothesBags
…
For a woman:Buy:
House waresGolden gifts
Bank gift cardsTravel
CarFlowers
Something
especial, prepared
only for the person
I love
Birthday Party Wedding Anniversary College graduation Baby Shower
Key Activities:•Website Design•Software development :
(To Show the song) App Web
•Team Gathering:Lyrics writer, Melody developer, Arranger, Composer, Editor
•Marketing:
Key Resources:•Finding expert team members:
Lyrics writer Melody developer Music arranger Composer Editor
•Software developer: Web, Mobile & Tablet
•Online Payment
Key Partners:•High reputation singers•High expert arrangers•Lyrics Writers
What relationships do our customers need?
Customers needs:•Easy order system•Hearing or watching a sample of others work•Easy payment system•Possibility to know in details of
• What can they order• How much that will cost• How long that take to get ready and delivered• How they could be reassured of the process and the payment
Connecting:•The best way is connecting through social ones, like Facebook, Youtube, Cloob, Aparat, Pinterest, …•The other way would be email marketing and also Text marketing (SMS) through mobile phones
How it works
AwarenessInforming about the service through different media
and strategies like Facebook, Pinterest, Youtube, Cloob, and also PPC of Google, and SEO
Evaluation and Comparison
Gets interested and compares the cost and effects with other choices of the gift
Decision and Order
Decides on the options and orders based on the needs, and pays as advance payment, the work starts
Downloads After checking the song with what he expected, pays the rest and downloads
Revenue
Revenue
$
Selling the service: Customized Lyrics, Melody, Music, Song, and Clip as a surprise gift
Reselling the previous songs to the new customer who wants to pay less by changing the name of the other`s song, the income shares between the website and the owner of that song who has already allowed the song be heard and purchased by oothers, so the customers can earn money too
1
2
Selling Display banners to related websites like other gift providers, flower shops, …3
Cost Structure
• We are doing a great Job, if you need a better surprise……
• ……You are just too demanding!
www.notegift.com(to be registered)