big social broadband: life after second bubble

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Big Social Broadband: Life after second bubble 28. 6. 2011 Capacity CEE 2011 Adam Zbiejczuk, Social Media Specialist, H1.cz (Ataxo Group) Josef Š lerka, Chief Technology Strategist, Ataxo Group Wednesday, June 29, 2011

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28. 6. 2011 Capacity CEE 2011Adam Zbiejczuk, Social Media Specialist, H1.cz (Ataxo Group)Josef Šlerka, Chief Technology Strategist, Ataxo Group

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Page 1: Big Social Broadband: Life after second bubble

Big Social Broadband:Life after second bubble28. 6. 2011 Capacity CEE 2011Adam Zbiejczuk, Social Media Specialist, H1.cz (Ataxo Group)Josef Šlerka, Chief Technology Strategist, Ataxo Group

Wednesday, June 29, 2011

Page 2: Big Social Broadband: Life after second bubble

Why do we care?Social media emerged and live thanks to the previous dotcom bubble and the broadband left afterwards.

Wednesday, June 29, 2011

Page 3: Big Social Broadband: Life after second bubble

Social media: another bubble to burst

Wednesday, June 29, 2011

Page 4: Big Social Broadband: Life after second bubble

Only the strong survive...

https://www.gplus.com/Internet-bubble/Article/INFOGRAPHIC-Is-there-a-Tech-Bubble

Wednesday, June 29, 2011

Page 5: Big Social Broadband: Life after second bubble

...but some things will stay

Social Big Data

The urge to describe ourselves day and night

Multiplayer approach to online environment

Multimedia for masses - prosumer status

Wednesday, June 29, 2011

Page 6: Big Social Broadband: Life after second bubble

Social media = multimedia platform(source: www.ataxosocialinsider.cz)

Wednesday, June 29, 2011

Page 7: Big Social Broadband: Life after second bubble

Wednesday, June 29, 2011

Page 8: Big Social Broadband: Life after second bubble

Do you need BB for this?No - this is already happening and you can handle it.

Wednesday, June 29, 2011

Page 9: Big Social Broadband: Life after second bubble

Game changers

3D technologies

Gamification of whatever

Internet of things

Personalization ads

Space challenges

Wednesday, June 29, 2011

Page 10: Big Social Broadband: Life after second bubble

3D technologies

3D HDTV is just a start

Imagine 3D tour of a resort via your NetTV

Be local 3D!

Wednesday, June 29, 2011

Page 11: Big Social Broadband: Life after second bubble

Wednesday, June 29, 2011

Page 12: Big Social Broadband: Life after second bubble

3D technologies

User Generated 3D Content

YouTube supports 3D video stream

Wednesday, June 29, 2011

Page 13: Big Social Broadband: Life after second bubble

Wednesday, June 29, 2011

Page 14: Big Social Broadband: Life after second bubble

3D technologies

Democratization of 3D technologies

Open Source + low cost

Arduino and Kinect

Wednesday, June 29, 2011

Page 15: Big Social Broadband: Life after second bubble

3D health care robot Students Trick Out Kinect to Perform Surgery

Right now the system takes data from Kinect and, using an off-the-shelf laptop, streams an image over an Internet connection which is decoded on the receiving machine using three commercial graphic processing units. Currently the data is sent at a frame rate of 15 frames per second, but in the near future it will hit 24 frames per second.

The setup generates about 1.5 gigabytes of data per second, which means it needs a really fat broadband pipe to transmit the information. Given that you need a special holographic display, it would be a while before this technology becomes mainstream, but it does show the possibilities. (source: http://www.businessweek.com/technology/content/jan2011/tc20110125_680584.htm)

Wednesday, June 29, 2011

Page 16: Big Social Broadband: Life after second bubble

Gamefication of ...

traveling

shopping

workspace

education

+ 2nd life of Second Life

Wednesday, June 29, 2011

Page 17: Big Social Broadband: Life after second bubble

Wednesday, June 29, 2011

Page 18: Big Social Broadband: Life after second bubble

Internet of things

All the machines are on-line

All the machines serve as sensors

All the machines can be remote operated

Wednesday, June 29, 2011

Page 19: Big Social Broadband: Life after second bubble

http://blogs.cisco.com/sp/from-internet-of-things-to-web-of-things/

Wednesday, June 29, 2011

Page 20: Big Social Broadband: Life after second bubble

Personalized ads

An automatic profiling of clients everywhere

Dawn of RFID connected to social profiles

Coca-Cola Real Life FB Likes

Wednesday, June 29, 2011

Page 21: Big Social Broadband: Life after second bubble

Personalized ads

I have to find out what happened to my life.

Wednesday, June 29, 2011

Page 22: Big Social Broadband: Life after second bubble

Space Challenges

It’s time to think of new worlds...

Do you find a 3D printer on Mars downloading blue-prints from Earth and creating stuff from martian sand a crazy idea?

Wednesday, June 29, 2011

Page 23: Big Social Broadband: Life after second bubble

Space Challenges

Markus Kayser Builds a Solar-Powered 3D Printer that Prints Glass from Sand and a Sun-Powered Cutter

(http://www.markuskayser.com/)Wednesday, June 29, 2011

Page 24: Big Social Broadband: Life after second bubble

Bottlenecks

Big Chinese Firewall

Stand Alone Complex (aka French Military)

Sex laws

Wednesday, June 29, 2011

Page 25: Big Social Broadband: Life after second bubble

Challenges

Net Neutrality - a real problem?

We shall have preferred content: health or security data.

We shall have prepaid data channels for multimedia.

Basic internet rights / laws stay untouchable.

Wednesday, June 29, 2011

Page 26: Big Social Broadband: Life after second bubble

Who’s your daddy

2000 AOL vs. Time Warner

2012 Facebook vs. ???? (Verizon? T-Mobile?)

Before the bubble bursts...

Wednesday, June 29, 2011