big pony feature
DESCRIPTION
July/August 2010 story from the Fall Fragrance PreviewTRANSCRIPT
july 2010 COSMETICS www.cosmeticsmag.com 23
Ralph Lauren may have a blockbuster on his hands if early response to his Big Pony Collection is any indication. long before retailers saw prototypes, word on the internet spread about the four colour-blocked bottles designed to complement the best-selling fashion collection showcasing an oversized version of lauren’s signature polo player logo. When editors and retailers finally saw the concept, l’Oréal was forced to revisit their launch plans thanks to overwhelming enthusiasm.
The Big Pony Collection represents the key passions for young guys aged 18 to 30: sport, seduction, adventure and style. The team of fragrances is distinctive and was designed to reflect the emerging social values of these young men. Each was formulated using a new way to build a scent: a duo of lively ingredients to give a clear message top to the background.
#1: The Sporty Fragrance (a citrus aromatic)This refreshing tonic pairs lime and grape-fruit for an invigorating and energizing ef-fect. The blue bottle marked with a green Polo Pony icon opposite a bold yellow number 1.
#2 The Seductive Fragrance (an Oriental fougère)Dark chocolate and musk notes create a seductive effect in this scent. The juice is housed in a red bottle with a yellow Polo Pony icon and green number 2 on the back.
Big Buzz: Ralph Lauren sets the Big Pony Collection into play.
#3 The Adventurous Fragrance (a fougère woody)The brisk combination of mint and ginger root creates a lively effect This fragrance is housed in a green bottle with orange Polo Pony icon and blue number 3.
#4 The Stylish Fragrance (a woody fruity)Notes of mandarin and kyarawood give this scent an energizing edge. The orange bottle is marked by a blue Polo Pony icon and a red number 4.
AVAILABILITY: Ralph Lauren’s Big Pony Collection debuts at Shoppers Drug Mart in late July. The 75 ml eau de toilette spray will retail for $60. In October, the fragrance will roll out to The Bay, Sears, Jean Coutu, Sephora, London Drugs, and select perfumeries. A larger size will be added for the October rollout. A 125 ml bottle will be priced at $78.