big network analytics: the network knows and we know the network: patrick tan, vice president and...

ANNUAL TECHNOLOGY SYMPOSIUM COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

IS “BIG DATA” TOO BIG? Patrick Tan 15 Nov 2013

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2

>90% OF DATA UN-TAPPED, UN-USED & IN “HOLDING TANK”

THE REAL CHALLENGE


BIG DATA IS TOO BIG

IT/OSS/BSS Data

PLANS

SEGMENTATION DATA

BILLING RECORDS

MOBILE DEVICE SALES

CUSTOMER PROFILES

CUSTOMER CARE RECORDS

CONVENTIONAL APPROACH: Start with a fully integrated, infinitely scalable, bleeding-edge technology based data warehouse


THE NETWORK KNOWS… what applications are used

each user interacting with it

each node and how they are connected

each flow between user-network

all signaling between user-network

what devices are used

IT KNOWS MORE THAN GOOGLE, YAHOO AND EBAY COMBINED


WE KNOW THE NETWORK!

NETWORK ANALYTICS

m.IQ6

Alcatel-Lucent Wireless Network Guardian

m.IQ6 7,000 off-the-shelf reports

Field-proven

Forensics Service Team


BIG NETWORK ANALYTICS NETWORK ANALYTICS BIG DATA

REAL-TIME m.IQ6

OFF-THE-SHELF ANALYTICS

NETWORK & DATA ANALYSIS EXPERTISE

BIG DATA INFRASTRUCTURE

IT/OSS/BSS DATA INCREMENTALLY & STRATEGICALLY

m.IQ6 BIG NETWORK ANALYTICS

HIGH VALUE ANALYTICS SCALE & FLEXIBILITY

LEVERAGE NETWORK VALUE FOR ALL TELCO FUNCTIONS


THE NETWORK KNOWS…

How to improve your infrastructure and operations

How to keep your customers happy

Where to find your new business opportunities

…AND WE KNOW THE NETWORK

MOTIVE BIG NETWORK ANALYTICS

m.IQ6


HOW TO IMPROVE YOUR INFRASTRUCTURE AND OPERATIONS


OPERATE •  Measure & track

performance •  Pinpoint root cause of

degradation/problems

PLAN AND BUILD •  Pinpoint coverage

expansion for best overall improvement

OPTIMIZE •  Bandwidth consumed •  OTT Application designs •  Resource waste



HOW TO KEEP YOUR CUSTOMERS HAPPY

ANALYTICS-DRIVEN CUSTOMER CARE •  Delivering excellence

for agent and self-care

PROACTIVE CARE •  SLA and churn

management

MEASURE & TROUBLESHOOT •  Performance and usage

for each subscriber




BIG NETWORK ANALYTICS SOLUTIONS

WHERE TO FIND NEW BUSINESS OPPORTUNITIES

AGILE MARKETING •  Trigger offers based on

pre-defined usage parameters

VALUE-ADD SERVICES •  Generate revenues or

differentiate offer with services on the consumer’s device

NETWORK-CENTRIC ANALYTICS FOR MARKETING •  Supplement BI reports

with network-based trend analytics



MOTIVE BIG NETWORK ANALYTICS SOLUTIONS UNLOCKS THE VALUE IN YOUR NETWORK WITHOUT A BACK-OFFICE RESTRUCTURE

MOTIVE BIG NETWORK ANALYTICS Intelligence from

your network can help you make your network more reliable and profitable.

Insights from the network can also help you improve the customer experience

Expand your ability to innovate and capitalize on those innovations as new opportunities for your business arise.


Intelligence from Kindsight and WNG

LEARN ABOUT THE LATEST TRENDS IN MOBILE

www.alcatel-lucent.com/analytics-beat

big network analytics: the network knows and we know the network: patrick tan, vice president and...

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