big network analytics: the network knows and we know the network: patrick tan, vice president and...
DESCRIPTION
Our industry has long held the belief that network data is a unique resource to drive network efficiency, to improve the customer experience and to find new business opportunities. With networks becoming all-IP and mobile broadband exploding, now is the time to maximize the promise of network data. In this session, we discuss how Alcatel-Lucent is turning Network Data into Big Data and using it to drive a more satisfying customer experience for both the operator and consumer. (Track Four: Applications and Services)TRANSCRIPT
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ANNUAL TECHNOLOGY SYMPOSIUM COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
IS “BIG DATA” TOO BIG? Patrick Tan 15 Nov 2013
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>90% OF DATA UN-TAPPED, UN-USED & IN “HOLDING TANK”
THE REAL CHALLENGE
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BIG DATA IS TOO BIG
IT/OSS/BSS Data
PLANS
SEGMENTATION DATA
BILLING RECORDS
MOBILE DEVICE SALES
CUSTOMER PROFILES
CUSTOMER CARE RECORDS
CONVENTIONAL APPROACH: Start with a fully integrated, infinitely scalable, bleeding-edge technology based data warehouse
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THE NETWORK KNOWS… what applications are used
each user interacting with it
each node and how they are connected
each flow between user-network
all signaling between user-network
what devices are used
IT KNOWS MORE THAN GOOGLE, YAHOO AND EBAY COMBINED
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WE KNOW THE NETWORK!
NETWORK ANALYTICS
m.IQ6
Alcatel-Lucent Wireless Network Guardian
m.IQ6 7,000 off-the-shelf reports
Field-proven
Forensics Service Team
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BIG NETWORK ANALYTICS NETWORK ANALYTICS BIG DATA
REAL-TIME m.IQ6
OFF-THE-SHELF ANALYTICS
NETWORK & DATA ANALYSIS EXPERTISE
BIG DATA INFRASTRUCTURE
IT/OSS/BSS DATA INCREMENTALLY & STRATEGICALLY
m.IQ6 BIG NETWORK ANALYTICS
HIGH VALUE ANALYTICS SCALE & FLEXIBILITY
LEVERAGE NETWORK VALUE FOR ALL TELCO FUNCTIONS
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THE NETWORK KNOWS…
How to improve your infrastructure and operations
How to keep your customers happy
Where to find your new business opportunities
…AND WE KNOW THE NETWORK
MOTIVE BIG NETWORK ANALYTICS
m.IQ6
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HOW TO IMPROVE YOUR INFRASTRUCTURE AND OPERATIONS
THE NETWORK KNOWS…
OPERATE • Measure & track
performance • Pinpoint root cause of
degradation/problems
PLAN AND BUILD • Pinpoint coverage
expansion for best overall improvement
OPTIMIZE • Bandwidth consumed • OTT Application designs • Resource waste
MOTIVE BIG NETWORK ANALYTICS
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HOW TO KEEP YOUR CUSTOMERS HAPPY
ANALYTICS-DRIVEN CUSTOMER CARE • Delivering excellence
for agent and self-care
PROACTIVE CARE • SLA and churn
management
MEASURE & TROUBLESHOOT • Performance and usage
for each subscriber
THE NETWORK KNOWS…
MOTIVE BIG NETWORK ANALYTICS
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BIG NETWORK ANALYTICS SOLUTIONS
WHERE TO FIND NEW BUSINESS OPPORTUNITIES
AGILE MARKETING • Trigger offers based on
pre-defined usage parameters
VALUE-ADD SERVICES • Generate revenues or
differentiate offer with services on the consumer’s device
NETWORK-CENTRIC ANALYTICS FOR MARKETING • Supplement BI reports
with network-based trend analytics
THE NETWORK KNOWS…
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MOTIVE BIG NETWORK ANALYTICS SOLUTIONS UNLOCKS THE VALUE IN YOUR NETWORK WITHOUT A BACK-OFFICE RESTRUCTURE
MOTIVE BIG NETWORK ANALYTICS Intelligence from
your network can help you make your network more reliable and profitable.
Insights from the network can also help you improve the customer experience
Expand your ability to innovate and capitalize on those innovations as new opportunities for your business arise.
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Intelligence from Kindsight and WNG
LEARN ABOUT THE LATEST TRENDS IN MOBILE
www.alcatel-lucent.com/analytics-beat
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.