big in japan projecting the future of asia’s social game market kiyoshi shin journalist (video...
TRANSCRIPT
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Big in JapanProjecting the Future of
Asia’s Social Game Market
Kiyoshi ShinJournalist (Video Game / IT)IGDA Japan Vice Coordinator
Sponsored by Fukuoka City and JETRO Fukuoka
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About me•Journalist (Video game / IT)
•IGDA Japan, Vice coordinator and founder
I explained aboutComp-Gacha
issue atNHK night news
May 9
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This Session•I focus on Southwest Game
Developers
•Key of Foundamental environment
•1. Human Resources
•2. Knowledge Exchange
•3. Funding
•And 4. Creative Culture
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QuestionWhat is the next
slide?
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•Comic Market
•800,000 Otaku Gather for 3 days
•Each have Small booth
•And Many small comic markets every weekend
Ruby
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tete
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Matured Entertainment Otaku
Market• 15%, teens and twenties
Japanese women say it’s a hobby to draw illustrations
• Why? Likelihood of going pro generally low
• Prosumer (Producer and Consumer)
• They develop for themselves
• Developments themselves is fun!
• Innovation usually come from here
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•This is one reason that Japanese Anime, Manga, and Game content is strong
•Some do get to professional level
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Otaku make new fashion....?
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Otaku are geeks...?
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Otakus save the world...?
Adventure Game CharacterTypical Japanese Otaku image
Live in AkihabaraDelusion of Otaku Fashion
Love junk food, FatGreat Hacker
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Otaku Pyramid Creative Culture
Pro
CreativeConsumers
Consumers
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Nico Nico Doga
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Hatsune Miku
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Nico Nico Live – News about Comp-Gacha issue Special
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Pixiv
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TouhoIndie Shooting Game
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•Strangely, the Japanese market has bigwithout the help of the Japanese government.
•Why?
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Matured Entertainment Market Key factor
•Population
•Disposable income
•Moore's Law
•Mobile phone with micro payment system
•Open platform with unique business model
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Japanese Polutation
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•Disposable Income of Japanese Family
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Moore's Law
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Ray Kurzwail TED 2009
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2015?
Project Glass by Google
Rule is easily to change in near future
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Mobile phone with Micro payment
systemI pay money automatically
for item paymentHehehe,
It is one reason for high Japanese ARPU
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Open Platform with Unique Business Model
What is a fun game?Tech is not Key
vs
Doriland , Gree
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Dragon Collection, Konami
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Idle Master Cinderella Girls, Namco Bandai
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Compare with Southwest
Indonesia
Potential Game User
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•Same Pattern will happen !
•You need to care about New Culture movement
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テキスト
Indonesia
PhilippinesVietnam
ThaiMalaysia
Indonesia
PhilippinesVietnam
ThaiMalaysia
Indonesia
PhilippinesVietnam
ThaiMalaysia
テキスト
The family with Middle range income increase
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New Entertainment Market Key factors are same
•Population
•Disposable income
•Moore's Law
•Mobile phone with micro payment system
•Open platform with unique business model
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•Golden Age for Game users
•Golden Age for Game development
•And Golden Age for Otaku in Southwest Asia
•Great chance to work with us
We are here
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How develop Indie Game
Culture?
48 hours developmentOver the world
242 place,10,684 attendances
Not Strong Southwest Asia
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Don’t forgetSub-culture makes new
generation
Google image “Singapore Otaku”
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The choice of cluster city is really important
•Fukuoka City
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•Cost of living is affordable
•Ruby Incubation Center
•Many talented students
•The hub for Asian market to Korea, China
•Only 2 hours from Tokyo
•You should go to Fukuoka at least one time for investigate Japanese market
Welcome to Fukuoka
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We need more OTAKU!!!!