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WGSN explores the key ideas and trends impacting the Beauty industry.

Margaux Caron - Consultant, WGSN Mindset

Big Ideas:What’s next for Beauty?

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WGSN is the leading global trend authority for consumer markets.

By staying ahead and informed, you can create the future you see – and want – for yourself, your business and your consumers.With over 250 data scientists and futurists located in over 14 countries, we build locally sourced, globally insightful forecasts that can help you make better decisions today.

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But, what does this mean for you?

In the age of 360-degree holism, personalisation, transparency, and augmentation, WGSN experts help our customers understand what’s next for the beauty industry.

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Big Ideas:The key shifts impacting the Beauty Industry

4. Beauty Health

3. Home Grown

2. Enhanced Biology

1. Being True

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TRANSPARENCY / INTEGRITY / HONESTYW

ill It Look Good O

n Me Tho

Being True

The Ordinary

Henri

01

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Non-Toxic

Beauty Lies Truth

Follain

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No one should have to compromise their health for beauty. Together with our clients and makers, we’re taking a stand against

toxins in personal care, refusing to settle for anything but the safest, most effective

products. We’re shifting the mindsets — and building a community of activists who want

a better kind of beauty. — Follain

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Total Transparency

Eclair Naturals

Beauty Lies Truth

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Scientific Nature

Tea Perspective

Farmacy

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True Botanicals

Mary G

raham

Radically Natural

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AntiWellness

“OUR MISSION IS TO PROVIDE A COMBINATION OF THE

TRADITIONAL STYLE YOGA RETREAT WITH TIME FOR OTHER ACTIVITIES NOT

FALLING UNDER THE CATEGORY OF YOGA. WE ARE NORMAL PEOPLE. WE WANT TO HAVE FUN. AND WE LIKE

YOGA.”

- Yoga for bad People

Yoga For Bad People

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IronicBeauty

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BIO-HACKED / BOOSTED / GENETICALLY ENRICHEDBetty Farrell

Bio Hacking

Dam

ien Hirst

Mads Perch

02

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Computers have been the innovation platform of the last decade. The human body will be the innovation platform of the next decade— Geoff Woo, CEO & Co-founder of Nootrobox

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Elevated Function

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Super Performing

Supermood

Algenist Power R

echarding Night Pressed

Serum

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PairedPowers

Lindarome

““In the future, ingestible skincare ingredients will share equal status alongside new-generation topically applied products, while science will allow us to go beneath the skin’s surface, to treat ageing before it happens.”

Paraminder Sandhu - Beauty beneath supplements expert

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24 hour Vitality

Lumity Supplem

ents

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David Leland H

yde

ULTRA-LOCAL / COMMUNITY-CONSCIOUS / CULTURALLY-RELEVANT

Sachette

Home Grown

Mun Skin

03

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Waste Not

FRU

U

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Further Products

Sustainable Sourcing

Rice H

usks

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Heritage Power

Le Jardin Retrouve

Selfridges The New

Craftsm

en

Le Jardin Retrouve

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Saint D’ici

Sourcing Story

Fueguia

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Local Harvesting

Haeckels

Haeckels

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Local Ingredients

Grape Sap

Plum O

il

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Mads Perch

EMOTION-ENHANCING / MOOD-BOOSTING / SENSE-STIMULATING

Betty Farrell

Beauty Health

Schermata

04 Jessica Kenyon

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Over one in three (38%) new beauty products carrying an anti-pollution claim have been launched in the Asia Pacific market, up from 28% in this region in

2015.

— Mintel

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Bacterial Beauty

AOBiom

e - Mother D

irt Shampoo

Galinee

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Yun Probiotherapy

Live & Active

Esse Skincare

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“Imagine designing with the kinds of microbes that we want in a plane or in a phone. There’s a new microbe, its called BLIS and it’s been shown to both ward off

pathogens and give you good breath. Wouldn’t it be awesome if we all had BLIS

on our phones?”— Jessica Green TED fellow & biodiversity scientist

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Mood Based BeautyC

hroma Yoga

The Happiness Institute

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Emotionally Designed

Serotinin Cafe

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BigIdeas

— Being true — Transparency, integrity and honesty will be the pillars of the beauty industry

— Enhanced Biology — body as the next platform for innovation, in self-prescriptive attitudes

— Home Grown — home-grown brands will gain traction, new ingredients that localises the product

— Beauty Health — becoming in touch with moods and feelings, emotion design in beauty will be the new focus for product development

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