Big Dot Online

10 Minute Presentation

January 14th 2011

Robert Robinson

Who is Big Dot Online?

Internet Marketing Business established in September 2010

Work under the umbrella of Wizzin Ltd – A project consultancy, established since 2005

In total we are a 3 person team We are based in Bridgend Our most experienced team member has

over 20 years experience in the I.T industry

What do we do?

Promote businesses online using :- Social Media Optimisation (SMO) Video Marketing Social Bookmarking

What is SMO?

SMO or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content. “wikipedia”

In layman’s terms To increase your online presence by driving traffic

to your website through direct web links and search engine results.

What is SMO?

Easy to get wrong – difficult to get right. You don't need 10,000 “friends” or

“followers” for SMO to be successful You do need patience, determination and a

“can do” attitude. SMO is relationship building, think of it as

online BNI, givers gain does work!

Social Media

Literally hundreds of social media communities exist.

Some of the most popular ones are now household brands

Most of you would have heard of

Facebook – Twitter – Linkedin

Social Media

Some of the Social Media Communities available to businesses and consumer's.

Social Media

Facebook is the worlds number 1 website. Youtube is the worlds second largest search

engine – its just about videos right? Delicious is no longer a word used to

describe tasty food – its also one of the worlds largest social bookmarking websites!

Video Advertising

30 seconds of video advertising, if done correctly, is one of the most powerful advertising tools available today.

Some of the best adverts are sometimes the most odd. Just think of television adverts, who remembers the cadbury eyebrows advert?

Social Bookmarking

Social bookmarks are like online testimonials that have a massively positive effect with search engines.

This is because search engines pay attention to human orientated content, for example in this case a person is bookmarking or saving this website because its of use to them, its interesting, entertaining and so on.

Social Bookmarking

This aids with search engine rankings and also enables other social book markers the opportunity to look at your website.

Its similar to someone recommending you use a particular person/business – again just like BNI!

How to spot a referral?

Iv just had my website built My websites been the same for 5 years Whats bookface? I dont need to advertise I never get any enquiries from my website

Ideal Client

Is open minded Has plenty of spare cash Is looking for long term relationship Likes cinema and occasional trips to the

park Enjoys listening – I talk alot!

Ideal Client

This is very difficult to profile for my industry. However, small to medium enterprises With an advertising budget A website And no spare time would be perfect!

To Re-Cap

The company name is Big Dot Online We are based in Bridgend We work over the internet We use Facebook and other social media

websites to drive traffic to your business We pride ourselves on achieving results

Big Dot Online

ANY QUESTIONS?