big dataforcf os1_23_12_final
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January 23, 2013
Big Data for CFO’s How to increase financial performance by improving predictability and visibility
January 23, 2013
Sponsored By:
MEDIA/ ENTERTAINMENT
Viewers / advertising effectiveness
COMMUNICATIONS
Location-based advertising
EDUCATION & RESEARCH
Experiment sensor analysis
CONSUMER PACKAGED GOODS
Sentiment analysis of what’s hot, problems
HEALTH CARE
Patient sensors, monitoring, EHRs
Quality of care
LIFE SCIENCES
Clinical trials
Genomics
HIGH TECHNOLOGY / INDUSTRIAL MFG.
Mfg quality
Warranty analysis
OIL & GAS
Drilling exploration sensor analysis
FINANCIAL SERVICES
Risk & portfolio analysis
AUTOMOTIVE
Auto sensors reporting location, problems
RETAIL
Consumer sentiment
Optimized sales & marketing
LAW ENFORCEMENT & DEFENSE
Threat analysis - social media monitoring, photo analysis
TRAVEL & TRANSPORTATION
Sensor analysis for optimal traffic flows
Customer sentiment
UTILITIES
Smart Meter analysis
Big Data Fills Out the Complete Picture
ON-LINE SERVICES / SOCIAL MEDIA
People & career matching
Web-site optimization
Challenged by: Data Volume, Velocity, Variety in finding Value
Typical Production Deployment with Big Data
Data Discovery Engine
Hadoop (Big Data) Distributed File System
Website Logs & Data NoSQL DB
Sensors
Data Warehouse BI Tools and Dashboards
Real-Time Recommendation
Engine
Persistent Data Store for All Data of Value
Semi-structured & unstructured data
Recommend Location & User Profile
Big Data for CFOs
Speed Pipeline
Reduce Costs
Intelligent Value
Intelligent Value Creation
Action Pattern
Interpretation
Business
Activity Sensor/Data
Mind
The
Gap
Neural ID delivers pattern based solutions for unstructured data to Health Sciences (Intelligent Waveform Service)
Supports Oracle, Postgres
Intelligent Waveform Solution (Big Data solution for Life Sciences/Healthcare)
Biosignals (Sensor Data Warehouse)
Patterns Database
Run Analysis (Multi-experiment)
Train/Configure (Machine Learning)
Dashboard (Electronic Lab Notebook)
Formats: MEA, DSI, CSV, EDF Applications: Cardiology and Neurology Drug Discovery Pre-clinical
Outcomes:
+ Accelerated learning
+ Data completeness
+ 5X reduction in “Time to Analysis”
+ Better resource utilization
+ Increased capacity
Salesforce.com Solutions
The Data Say…This is Going to be Big
• Everyone’s asking about it
• Many hope to monetize it
Average worldwide
traffic of "big data"
Size Matters…But So Does Significance • It’s cheap to create big data ‘islands’…
…with little actual value compared to their cost
• Strategic ‘big data’ comes from
– Identification of what’s useful
– Accessibility of high volumes from multiple sources
– Processes for acting on insights
– Integration with applications: The defining strength of Force.com
Informatica
• It’s Not A New Problem – “Time is lost, confusion results and money is spent.”
(1917 complaint about the telephone) – ‘volume, velocity, variety’ (Gartner) – beyond scientific computing
• Bigger Tools – Hadoop (Facebook / Cloudera) – Informatica
• Improving Algorithms & Visualizations
Big Data: Achieving Understanding
Gyula Sziraczky Founder, President
Data Fragmentation - Aggregation
Data Fragmentation - Aggregation
Operational/Clinical
Focuses on Internal Operations
(e.g.. Financial, Clinical Performance)
Infrastructure
Focuses on Securing, Connecting and
Speeding up Healthcare related
Information (e.g.. Platform, Software,
Reporting)
GOAL: Transaction
Enable the exchange/Deliver of
critical information to accomplish
discrete tasks
GOAL: Knowledge Provide New, Timely
Sensitive Information for
Decision Making
GOAL: Communication
Enable Dialogue or Information
Dissemination
GOAL: Integration
Unify Services, Products and
Players to Form a Whole
Solution
Health
Care Quality
Quality - Learning HealthCare
Accurate, Meaningful and Timely Reporting
Analysis - Quality and Efficiency
Understanding a patient's individual risks
will lead to more effective, more timely, and
less costly process of care.
identify the outliers BEFORE they become outliers