big data & the emergence of social selling | sugarcrm sugarcon #scon11
DESCRIPTION
One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.TRANSCRIPT
Big Data & The Emergence of Social Selling
Umberto Milletti - CEO, InsideView @umbertom
Adoption & Overload Dilema
Financial Markets Explode1980s
Financial Information
Boom
Bloomberg Terminal
Now Bloomberg is a
Must Have
Success! An Empire built on BIG DATA
Sales TodayIs all that data helping
Find the cluesCustomers are leaving clues online.
ConversationsWith or without you.
Sales is Relationships
Relationships?How do you build
Personal Information everywhere
Ready?Is your sales team
Grinding Data?Are you just
Intelligence?Or using
Organized, Relevant & Integrated
My Employer Target CompanyGerald S. CasilliBoard Member -InsideView Also Works at
Xactly Corporation(Board Member)
Team Previous Employer Target CompanyCory AyresFormer, Salesforce.com Now Works at
Xactly CorporationDirector, Corp Sales
Connection via Greg Volm
Smart Connections – Identify entry points
Daily Summary AlertAcquisitions
Xactly, Inc – Xactly to Acquire CentiveXactly Corporation today announced it has acquired the Lowell, MA-based company Centive to become the software industry’s largest ….
Smart Agents – Delivered via Email
Smart Records – Close the loop
“Sales people using Sales Intelligence
generate 17% more revenue than their peers
who do not”
Source: The Sales Intelligence Challenge, CSO Insights, Jan 2011
Winning
In Summary
Tuned OutCustomer 2.0 has Our yelling
Empower Your Sales TeamWith The Right Tools
Announcing
FREE out-of-the-box InsideView for all SugarCRM users
Today 2pm (Napa):
“Getting a Competitive Advantage through Social Selling”
Twitter: @umbertomBlog: umberto.insideview.com