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www.MelissaData.com 1-800-MELISSA OR Big Data Quality Whether in healthcare, finance, social media, risk management, or customer profiling - Big Data has become a substantial part of the analytic landscape. The three dimensions of volume, variety, and velocity add to the difficulty of storing and analyzing data. Without Data Quality, actionable intelligence from Big Data is incredibly challenging. Entity extraction pulls customer and other structured data elements from unstructured data, such as emails, names, IP addresses, URLs, and blobs of text. Data standardization solutions inside of data quality can then be used with matching (deduplication and merge/purge) to extract and connect with the customer record. Just because there is a lot of data does not mean that you have established authoritative, useful intelligence. Authoritative customer data needs to be merged with Big Data to derive what customers want to buy, what they have bought already, and their sentiments toward the products. These insights can drive decisions/ marketing, and promotions. GARBAGE IN GARBAGE OUT ENTITY EXTRACTION BENEFITS AUTHORITATIVE RESULTS CUSTOMER 360° VIEW MONETIZE DATA STREAMLINE DATA REFINERY Contact Data Accuracy increase contact data completeness Customer Analytics effectiveness can be improved based on the addition of enriched data Appending location data to add value to data sets Merge-purge of duplicates Blended reference data for enhanced analytics Data Quality is critical to sustainable Analytics Strategy 66% 60% 50% More than 50% of IT Leaders doubt the validity of their data making it unusable. 66% of IT leaders claim their data is stored in disparate systems and would like to see the data be actionable and consolidated. 60% of IT leaders say their organizations lack accountability for data quality of any kind.

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Access 14 Million Businesses to Target Clients and Prospects Effectively

Increase response rates and improve ROI by selecting your targeted list of prospects from the Melissa Data Business List. We offer a multi-sourced database on over 14 million businesses – from home-based businesses to key decision makers in Fortune 500 companies.

What is the Melissa Data Business List?

Select Options

• A database of 14 million businesses• Updated monthly• Phone verifi ed for pinpoint accuracy• Regularly cleaned using the U.S. Postal Service®

National Change of Address (NCOALink®) fi le

Region; SIC Codes; ZIPs in Radius; Area Code; Sales Volume; Contact Name and Title; Company Size

Melissa Data Business List

800-800-MAIL www.MelissaData.com

The Melissa Data Advantage

Additional Appends

Branch/Headquarters Indicator; FAX Number; Phone Number

How Will the Melissa Data Business List Help You?

• Discover of new markets with easy online list search• Focus on businesses most likely to respond• Access phone and fax numbers for multichannel marketing

Data Sources

The Melissa Data Business List is compiled from a variety of sources, including Yellow and White Page directories, as well as state and government new business sources, providing richer content than any other comparable national database.

Included Information

Business Name; Street Address, City and State; Telephone Number; Year Established; Postal Information, including ZIP Code™, ZIP+4®, and Carrier Route

When it comes to connecting with customers

and prospects, Melissa Data delivers a

tradition of providing advanced tools that

deliver powerful results. Since 1985, Melissa

Data has been your partner in data quality

– providing highly effective database and

list hygiene services designed to help you

maximize ROI and response.

www.MelissaData.com 1-800-MELISSA

OR

®Big Data QualityWhether in healthcare, finance, social media, risk management, or customer profiling - Big Data has become a substantial part of the analytic landscape. The three dimensions of volume, variety, and velocity add to the difficulty of storing and analyzing data. Without Data Quality, actionable intelligence from Big Data is incredibly challenging.

Entity extraction pulls customer and other structured data elements from unstructured data, such as emails, names, IP addresses, URLs, and blobs of text. Data standardization solutions inside of data quality can then be used with matching (deduplication and merge/purge) to extract and connect with the customer record.

Just because there is a lot of data does not mean that you have established authoritative, useful intelligence. Authoritative customer data needs to be merged with Big Data to derive what customers want to buy, what they have bought already, and their sentiments toward the products. These insights can drive decisions/ marketing, and promotions.

GARBAGE IN GARBAGE OUT

ENTITY EXTRACTION

BENEFITS

AUTHORITATIVE RESULTS

CUSTOMER 360° VIEW MONETIZE DATA STREAMLINE DATA REFINERY

Contact Data Accuracy

increase contact data

completeness

Customer Analytics effectiveness can

be improved based on the addition of

enriched data

Appending location data to

add value to data sets

Merge-purge of duplicates

Blended reference data for enhanced

analytics

Data Quality is critical to

sustainable Analytics Strategy

66%

60%

50% More than 50% of IT Leaders doubt the validity of their data making it unusable.

66% of IT leaders claim their data is stored in disparate systems and would like to see the data be actionable and consolidated.

60% of IT leaders say their organizations lack accountability for data quality of any kind.

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>> DOWNLOAD A FREE TRIAL: www.MelissaData.com/bigdata

Melissa Data delivers total data quality to support the entire big data lifecycle – fully integrated with Pentaho®, SQL Server® Integration Services (SSIS), and Talend.

About Melissa Data Corp.

Since 1985, Melissa Data has been

a leading provider of data quality

and address management

solutions. Melissa Data’s data

quality software, Cloud services,

and data integration components

verify, standardize, consolidate,

enhance, and update U.S. and

global contact data, including

addresses, phone numbers, and

email addresses for improved

communications and ROI. More

than 10,000 companies worldwide

rely on Melissa Data to gain and

maintain a single, accurate, and

trusted view of critical

information assets.

Melissa Data Corp.

22382 Avenida Empresa

RSM, CA 92688-2112

1-800-MELISSAwww.MelissaData.com

Find us on:Twitter: @melissadata

Facebook.com/melissadata

linkedin.com/company/melissa-data

© 2016 Melissa Data Corp. 092616

Big Data Quality

Pro�ling

• Identify data that fails to comply with business rules & standards

Personator®

• Veri�es a name corresponds to an address, email, & phone number

• Appends missing name/company name, phone number, & email address

• Adds demographic info like marital status, household income, gender, to help you better

understand your customers

Global Contact Verify

• Verify, correct & standardize addresses, phones, & emails for U.S & Canada,

plus over 240 countries (including real-time email mailbox validation)

• Geocode addresses by adding rooftop lat/long coordinates

• Transliterate 8 major alphabets & display in native or Roman characters

• Enrich U.S. data with census information (congressional district, county, time zone & more)

SmartMovers

• U.S., Canadian, Global change-of-address processing to update addresses of people or

businesses

Postal Presort

• Presorts for First-Class™ & Standard Mail® discounts

MatchUp®

• Identi�es duplicate records with domain-speci�c knowledge of contact information

IP Locator

• Identi�es Web visitor's geographic location

• Reduces fraud

BusinessCoder

• Access 25 million business records for detailed info including company name, sales

volume, StockTicker, employee size, & more

• Over 25 return �elds of detailed �rmographic info

• Veri�es if business is a residential address

Data Transforms Available

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