big data - practical use cases
DESCRIPTION
Presentation made by Vicente Goetten in the Harvard Business Review Big Data event on practical cases of Big Data usage: Identity, Sales, Marketing, Customer Service and Government.TRANSCRIPT
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@goetten
Vicente Goetten – Executive Director – TOTVS Labs
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Big Data
Real Use Cases!
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Big Data
Case #1
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Big Data
Identity is much more than just which Apps you can access…
Identity
Skills
ProfessionalExperienceMy network
Idioms? Academicexperience
Education
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Big Data
“They” already have these data…
Identity
Companies and Employees are losing opportunities
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Big Data
What if…
Companies could have access to these data combining with data that they
already have?
E.g., HR, ERP, CRM, etc?
Identity
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Big Data
Identity
Natural language searchProfile enhancement
Unprecedented understanding of employee skill sets=+
Patent pending TOTVS Labs
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Big Data
Real Case #2
Frenchman Charles Minard - Casualties suffered by the French army during Napoleon's disastrous invasion of Russia in 1812 and 1813.
What food? What weapon? How was the France populationreacting On Twitter?
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Big Data
Data visualization - Analytics
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Big Data
Other interesting use cases
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Big Data
Loans and Credit Score
http://money.cnn.com/2013/08/26/technology/social/facebook-credit-score/index.html
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Big Data
Agro Insurance
http://www.economist.com/blogs/schumpeter/2012/11/weather-insurance
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Big Data
Government
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Government