big data · data operational data nosql database & highly distributed file system analytical...

BigData&NewInformationManagementReferenceArchitectureTanselOkayEngineeredSystemsBusinessDevelopmentDirectorORACLEMEA

Baku|May2017

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved. 2

| Agenda

• BigData

• OracleInformationManagementReferenceArchitecture


| Agenda

• BigData


Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.| 4

MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data |

Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age.

- Alec Ross (Former Senior Advisor for innovation to Hilary Clinton & Author)


MiniCluster


Data | How we use it | The Analytical Continuum

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

İşlemsel Veri

M2M

P2P

B2B

Tx

P2P

B2B

Tx

6

MiniCluster


B2B

TxTx

Data | Increasing Volume, Diversity and Speed


MiniCluster


NewDataKnownQuestion(s)

KnownDataKnownQuestion(s)

NewDataNewQuestion(s)

KnownDataNewQuestion(s)

Data | Opportunities


MiniCluster








MiniCluster


Data | Experimentation


| Agenda

• BigData



| IMReferenceArchitecture(AllData)ConceptualView

ActionableEvents

EventEngine DataReservoir

DataFactory EnterpriseInformationStore

Reporting

DiscoveryLab

ActionableInformation

ActionableInsights

InputEvents

Execution

Innovation

DiscoveryOutput

Events&Data

StructuredEnterpriseData

OtherData


| IMReferenceArchitecture(AllData)Execution/Monetization

ActionableEvents



Reporting

DiscoveryLab


ActionableInsights

InputEvents

Execution

DiscoveryOutput

Events&Data


OtherData

Innovation


DataSources DataIntegration DataStaging&EnterpriseDataStore EnterpriseInformationServices Applications UserInterfaces

Social

Sensor

Machine

MasterandReferenceData

Operational Data

NoSQLDatabase

&Highly

DistributedFileSystem

AnalyticalStructuresandDimensions

UnstructuredDataAnalysisNoSQL,Map

Reduce,AnalyticConnectors

BigData

DataQualityandMetadataManagement

MasterDataReferenceData

HistoricalData3NF

DataVirtualizationExposeData

withoutdetailsofstructureorinterface

OperationalReports

OperationalAnalytics

PredictiveAnalytics

KnowledgeDiscovery

ContentManagement

OperationalSystems

UserPortals

Mash-ups

Search

DashBoards

EmbeddedAnalytic

Applications

Mob

ile/Web

/Clou

d/O

n-prem

ises

ExtractLoadTransform

DataIntegrationServices

BatchDataTransfer

File Transport/Transfer

Real-Time/ComplexEvent

DataFederationServicesExpose

CompositeDataObjects

InformationProvisioning Virtualization Delivery

Governance,DataSecurity,PrivacyProtectionandControl

ChangeDataCapture

ManagedandPre-EngineeredDigitalInformationPlatforms

MobilityServices

On-Premises PublicPrivate

|OracleInformationArchitectureCapabilityModel


| IMReferenceArchitecture(AllData)DiscoveryLab

ActionableEvents



Reporting

DiscoveryLab


ActionableInsights

InputEvents

DiscoveryOutput

Events&Data


OtherData

Innovation

Execution


| IMReferenceArchitecture(AllData)DiscoveryandMonetizingStepsHaveDifferentRequirements

• Discoveryphase– Unbounded discovery– Self-Servicesandbox– Widetoolset– Agilemethods

• Promotion toExploitation– Commercialexploitation– Narrowertoolset– Integrationtooperations– Non-functionalrequirements– Codestandardisation&governance

BusinessValue

CommercialExploitation

Time/Effort

Discoveryphase

Understandingofthedata

Governance


KeyPrincipalsoftheDiscoveryLab

Collectsnewandexistingdataasrawmaterials

Providesbroadaccesstoatrustedcommunity

Enablesagileexperimentation,abilitytofailfast

Offersa‘doanything’sandboxenvironment

OracleConfidential– InternalOnly 17


BIGDATAMANAGEMENT

BIGDATAANALYTICS

BIGDATAAPPLICATIONS

BIGDATAINTEGRATION

CREATEVALUEFROMDATA

Streaming+Batch

DataReservoir+DataWarehouse

Discovery+BusinessAnalytics

Mobile+Web+On-device

| Enterprise Big Data Architecture


50%Salesincrease– targetedoffers

“TheimplementationofthisBigDatasolutionwillhelpCaixaBankremainattheforefrontofinnovationinthefinancialsector.”Juan-MariaNin,CEO

TransformingtheBusiness

• LargestdomesticbankinSpain• StartedwithCRMandregulatory• Unifiedviewofallrelevantdata• Deliverednewservices• Builtafoundationforthefuture• DeployedOracleBigDataPlatform

19Copyright©2016 Oracleand/oritsaffiliates.Allrightsreserved


Predictiveanalyticsmeanswinningthefraudarmsrace

90%FraudCut

“Bigdataishavingatremendousimpacton

howwerunourbusiness.”MikeBarber,SeniorManagerofDataScience,StubHub


Revenueincreasebytargetsoffersandimprovingplayingexperience

62%

ImproveGamingexperiencewithBigDataAnalytics

• Onlinegaming,over100millionplayers• Handle300billioneventsperday• Understandandsegmentplayers• Quicklycorrectgameplayproblems

• DeployedOracleAdvancedAnalytics,OracleRAdvancedAnalyticsforHadoop,OracleBigDataAppliance,andOracleDatabaseAppliance


[email protected]+905331575650@tanselokay

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