big data marketing seminar optimately davy cielen
TRANSCRIPT
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Big Data and Marketing:What’s in it for me?
Davy Cielen
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WHAT IS BIG DATA?
A vast quantity of UNSTRUCTURED data, which wenow have the ability to process in REAL TIME.
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WHY IS IT BECOMING IMPORTANT NOW?
Rise of smartphones
Rise of sensor networks
Social network adaptation
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HOW BIG IS BIG DATA?
Every 2 days we create as much information as we did from the beginning of time up to 2003.
By 2020 analysts predict the amount of data will be 50x what it is today.
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WHAT MAKES BIG DATA SO DIFFERENT?
Veracity
Velocity Variety
Volume
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THE CHALLENGE OF BIG DATA
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AN INTRODUCTION TO BIG DATA TECHNOLOGY
Map reduce framework
Specialized databases& tools
Tools to perform analysis in real time or on a huge
scale
Hadoop: A distributed file
system
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WHAT DOES IT LOOK LIKE?
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WHAT DOES IT LOOK LIKE?
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WHAT IS IN IT FOR ME?
Increase customer experience
Penetrate new markets
Improve what you do today
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Improve what you do today
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INTEGRATED VIEW OF THE CUSTOMER
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EVENT BASED MARKETING
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LOCATION BASED MARKETING
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NETWORK BASED MARKETING
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EVEN MORE POSSIBILITIES
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Explore new business models
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DATA + EXISTING CUSTOMER BASE
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SELLING DATA IS BIG BUSINESS
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WORK DIRECTLY WITH CUSTOMERS
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NEW ECOSYSTEMS ARISE
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What is in it for the customer?
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RICHER EXPERIENCES
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SMARTER PRODUCTS
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NEW EXPERIENCES
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WHAT DO I NEED?
Analytical skills
Technology Infrastructure
Data
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Q&A