Big Data into Big Insight Reinventing Businesses through Innovation, Value & Simplicity

Paul Barker

1990 2013 2000 2005 2010

ANALYTICS

(CIRCA 1980)

PREDICTIVE ANALYTICS

(CIRCA 1980)

SEMANTICANALYTICS

(CIRCA 1980)

Evolving towards Big Data

REAL TIME IN THE CLOUD

PERSONAL COMPUTER AND CLIENT SERVER

DATABASE

(CIRCA 1980)

WWW MOBILE

SOCIAL

B2B/ B2C

BIG DATA

REAL TIME

Big Data Today GE engines in 2013

“

”

“These engines

generate 1Tb of data

per aircraft per day”

Jeff Immelt – CEO GE

Keynote for Minds + Machines 2012

talking about the new LEAP engine

Big Data’s Impact

$300

Billion in potential annual

value to US health

care - more than

double the total annual

health care spending

in Spain

€250B in potential annual

value to Europe’s

public sector

administration -

more than GDP of

Greece

$600

Billion in potential annual

consumer surplus

from using personal

location data

globally

McKinsey: Big Data - The Next Frontier report. Sept. 2011

60% potential increase in

retailers’ operating

margins possible

with Big Data

What if you could turn

new signals into business value

:-) Brand Sentiment

360O Customer View

Product

Recommendation

Propensity to Churn Real-time Demand/

Supply Forecast

Predictive Maintenance

Fraud Detection

Network Optimization

Insider Threats

Risk Mitigation,

Real-time

Asset Tracking Personalized Care

BMW. BMW's ConnectedDrive system "securely and anonymously" matches the offers with the driver's preferences

Extreme Sailing. access the latest race data and gain unprecedented insight into who triumphed and how they did it!

NBA. real-time access to statistics from the NBA and video box scores on the NBA.com/stats platform

CANCER

PATIENTS

RECEIVE TREATMENT

OPTIMIZED

TO THEIR DNA

REAL-TIME OFFERS. INCREASE REVENUE WITH OFFERS BASED ON RECENT USER BEHAVIOUR

BIG DATA DIVERTS DRIVERS BEFORE FATAL ACCIDENTS HAPPEN

DRIVERS RACE PAST RIVALS FUELED BY BIG DATA

BIG DATA GIVES SHOPPERS FASHION ADVICE TO FIT THEIR STYLE

ANTICIPATES CONSUMER BEHAVIOR

SAP MAKES BIG DATA REAL

BUILD A BETTER

STUDENT

EXPERIENCE

SAP MAKES BIG DATA REAL

© 2013 SAP AG. All rights reserved. 25

Data

Connectors

ETL

Streaming

Analytics

Advanced

Analytics

Line of

Business

Apps

BI &

Reporting

Visualization

&

Exploration

Industry

Apps

Big Data

Development

Tools

In-memory &

petabyte-scale

SAP makes Big Data Real

Real-time. Real Results.

SAP HANA

PLATFORM

FOR BIG DATA

BIG DATA

APPS & ANALYTICS

BIG DATA

SCIENCE

+

+

:-)

Fraud Management

Audience Discovery (CEI) Sentiment Intelligence (RDS)

Manufacturing (Operational Excellence)

Social Contact Intelligence (CEI)

Account Intelligence (CEI)

Customer

Value Intelligence (CEI)

Demand Signal Management Manufacturing (Responsive Manufacturing)

Apply Big Data Industry and LoB Apps

Make Big Data Real in Your Organization

ACCELERATE ACHIEVE APPLY

Design Thinking Workshop

www.sap.com/bigdata/platform www.sap.com/bigdata/analytics www.sap.com/bigdata/services

Thank you

Contact information:

Paul Barker

Enterprise Architect - HANA & Data Warehousing - EMEA

paul.barker@sap.com@sap.com